--- name: mastermind-marketing description: Mastermind marketing domain — campaigns, copy, SEO, social media strategy. Spawns a Marketing Manager who coordinates content, SEO, social, and analytics agents in parallel. type: domain-skill default_mode: confirm --- # Mastermind Marketing Domain This skill is invoked by `mastermind:master` or directly via `/mastermind:marketing`. --- ## Inputs - `brain_context`: BRAIN CONTEXT block (injected by master, or loaded standalone via mastermind-protocol/SKILL.md brain load) - `prompt`: the marketing goal for this run - `project_name`: monotask space name - `board_id`: monotask board ID (set by master, or created standalone) - `mode`: auto | confirm --- ## Reference Library Before building any task briefing, identify which reference files apply and include their paths in the agent's instructions with a directive to Read them before starting work. | Reference | When to include | |---|---| | `references/persuasion-psychology.md` | **Always** — all marketing tasks | | `references/copywriting-frameworks.md` | Copy tasks: landing pages, headlines, CTAs, hero sections, any page copy; email copy: subject lines, cold outreach, nurture sequences | | `.claude/skills/stop-slop/SKILL.md` | **All copy review** — run before delivering any written asset | | `.claude/skills/stop-slop/references/phrases.md` | Full copy edit pass — check for banned phrases | | `.claude/skills/stop-slop/references/structures.md` | Full copy edit pass — check structural patterns | In each agent task briefing, add: ``` REFERENCE FILES: Read these before starting: - .claude/skills/mastermind-marketing/references/persuasion-psychology.md [For copy tasks (landing pages, CTAs, email copy, headlines, subject lines), also read:] - .claude/skills/mastermind-marketing/references/copywriting-frameworks.md [For all copy review/edit passes, also read:] - .claude/skills/stop-slop/SKILL.md - .claude/skills/stop-slop/references/phrases.md - .claude/skills/stop-slop/references/structures.md ``` --- ## Specialist Agent Routing Use these agents instead of generic types when the task is domain-specific: | Task | Agent slug | When to use | |---|---|---| | Email sequences, drip campaigns, cold outreach | `email-specialist` | Any multi-email flow or cold email | | Page CRO, signup flow, form, popup optimization | `cro-specialist` | Conversion analysis or optimization | | Pricing decisions, tier design, pricing pages | `pricing-strategist` | Any pricing or packaging task | | Product launch, feature announcement, GTM | `launch-strategist` | Any launch or release | | Competitor pages, content strategy, topic planning | `competitive-content` | Competitive content or editorial planning | | General copy and content | `content-creator` | Multi-platform content, brand storytelling | | SEO audits, keyword strategy | `seo-specialist` | Technical SEO, organic search | | Social media | `social-media-strategist` | Social content and calendars | | Paid ads | `ad-creative-strategist` | Ad copy and paid creative | For tasks outside these domains (referral programs, schema markup, analytics tracking), name the appropriate specialist agent in the briefing and let it handle depth. --- ## Complexity Assessment Assess the prompt to determine execution mode: **Simple (direct execution):** Single asset, single agent: - "Write one tweet announcing the new API release" - "Draft a subject line for the newsletter" → Use a single Content Creator agent. Skip manager delegation. **Complex (spawn Marketing Manager agent):** Any of these: - Full campaign across multiple channels - SEO audit or keyword strategy - Social media calendar or multi-post series - Launch strategy requiring copy + analytics + distribution → Spawn Marketing Manager agent with full briefing. --- ## Standalone Execution (when called without master) If this skill is invoked directly (not by master): 1. Load brain context following mastermind-protocol/SKILL.md Brain Load Procedure (namespace: `marketing`) 2. Run intake from mastermind-intake/SKILL.md if prompt is vague 3. Follow mastermind-protocol/SKILL.md Monotask Space+Board Setup Procedure: ```bash project_name="${project_name:-$(basename "$PWD")}" space_id=$(monotask space list 2>/dev/null | awk -F' \| ' -v n="$project_name" '$2==n{print $1}' | head -1) [ -z "$space_id" ] && space_id=$(monotask space create "$project_name" 2>&1 | grep -oE '[0-9a-f]{8}-[0-9a-f]{4}-[0-9a-f]{4}-[0-9a-f]{4}-[0-9a-f]{12}') [ -z "$space_id" ] && { echo "ERROR: Could not find or create space '$project_name'"; exit 1; } board_id=$(monotask board create "marketing" --json | jq -r '.id // empty') [ -z "$board_id" ] && { echo "ERROR: Failed to create marketing board"; exit 1; } monotask space boards add "$space_id" "$board_id" >/dev/null 2>&1 || true todo_col=$(monotask column create "$board_id" "Todo" --json | jq -r '.id') doing_col=$(monotask column create "$board_id" "Doing" --json | jq -r '.id') done_col=$(monotask column create "$board_id" "Done" --json | jq -r '.id') ``` 4. Proceed with complexity assessment below 5. At end: follow mastermind-protocol/SKILL.md Brain Write Procedure (namespace: `marketing`) --- ## Complex Execution — Marketing Manager Agent Spawn a Marketing Manager agent via Task tool: ```javascript Task({ subagent_type: "coordinator", description: `You are the Marketing Manager for project . CONTEXT: | Project: | Spawned by: mastermind:marketing BRAIN CONTEXT: YOUR BOARD: YOUR GOAL: STEP 1 — PLAN Decompose the marketing goal into parallel workstreams. For each workstream, identify: - Which channel or medium it targets (social, SEO, email, paid, content) - Which specialist to assign - What deliverables are needed (copy, strategy doc, keyword list, calendar) - Dependencies between workstreams STEP 2 — CREATE TASKS For each workstream, create a monotask card on the project board. First look up column IDs and assign shell variables: ```bash columns=$(monotask column list "$BOARD_ID" --json) COL_TODO_ID=$(echo "$columns" | jq -r '.[] | select(.title == "Todo" or .title == "Backlog") | .id' | head -1) COL_DONE_ID=$(echo "$columns" | jq -r '.[] | select(.title == "Done") | .id' | head -1) ``` Then create the card: ```bash result=$(monotask card create "$BOARD_ID" "$COL_TODO_ID" "" --json) CARD_ID=$(echo "$result" | jq -r '.id // empty') monotask card set-description "$BOARD_ID" "$CARD_ID" "[specific marketing workstream goal]" monotask card comment add "$BOARD_ID" "$CARD_ID" "CONTEXT: | Project: | Created by: Marketing Manager BRAIN MEMORY: [paste most relevant 3-5 brain context excerpts] SCOPE: [channel, audience, tone, brand constraints] CONSTRAINTS: [brand voice, legal/compliance, budget limits, existing assets] REFERENCE FILES: [for copy/content workstreams: .claude/skills/mastermind-marketing/references/persuasion-psychology.md; for copy tasks also: .claude/skills/mastermind-marketing/references/copywriting-frameworks.md; for copy review/edit: .claude/skills/stop-slop/SKILL.md, .claude/skills/stop-slop/references/phrases.md, .claude/skills/stop-slop/references/structures.md] SUCCESS CRITERIA: - [ ] [checkable item] AGENT: [Content Creator | Email Marketing Specialist | CRO Specialist | Pricing Strategist | Launch Strategist | Competitive Content Strategist | SEO Specialist | Social Media Strategist | Analytics Reporter | Ad Creative Strategist] SWARM: star 5 parallel DEPENDENCIES: [task IDs or \"none\"] OUTPUT FORMAT: unified output schema" ``` STEP 3 — EXECUTE Spawn one Task agent per workstream (all in parallel — star topology, hub aggregates): - Copy and content: subagent_type "Content Creator" - SEO: subagent_type "SEO Specialist" - Social media: subagent_type "Social Media Strategist" - Analytics and measurement: subagent_type "Analytics Reporter" - Ad creative: subagent_type "Ad Creative Strategist" - Email sequences / drip campaigns: subagent_type "Email Marketing Specialist" (slug: email-specialist) - Page / flow CRO: subagent_type "CRO Specialist" (slug: cro-specialist) - Pricing strategy / packaging: subagent_type "Pricing Strategist" (slug: pricing-strategist) - Product launch / GTM: subagent_type "Launch Strategist" (slug: launch-strategist) - Competitive content / comparison pages: subagent_type "Competitive Content Strategist" (slug: competitive-content) Also run /mastermind:do --board to track execution. STEP 4 — COLLECT AND RETURN Collect all agent outputs. Return to caller: domain: marketing status: complete | partial | blocked artifacts: - path: [each asset created — copy doc, keyword list, social calendar] type: copy decisions: - what: [channel prioritization or messaging decisions] why: [reasoning] confidence: [0.0-1.0] outcome: pending | shipped lessons: - what_worked: [which channels or approaches were strongest] - what_didnt: [what needed more brand context or iteration] next_actions: - [e.g. "run mastermind:content to produce the blog series"] - [e.g. "run mastermind:review on the campaign copy"] board_url: monotask:///marketing run_id: `, run_in_background: true }) ``` --- ## Simple Execution For simple tasks (single agent, single asset): 1. Spawn one Task agent with the marketing request as a self-contained briefing 2. Collect output 3. Return unified output schema with `status: complete` --- ## Domain Swarm Defaults | Task Type | Agent | Swarm | |---|---|---| | Full campaign | coordinator + channel specialists | star 5 parallel | | SEO strategy | SEO Specialist | hierarchical 3 raft specialized | | Social calendar | Social Media Strategist | hierarchical 3 raft specialized | | Copy production | Content Creator | single agent or hierarchical 3 | | Email sequence | Email Marketing Specialist | single agent | | Cold outreach | Email Marketing Specialist | single agent | | Page / flow CRO | CRO Specialist | single agent | | Pricing design | Pricing Strategist | single agent | | Product launch | Launch Strategist + Content Creator | hierarchical 3 | | Competitive content | Competitive Content Strategist | single agent | | Analytics review | Analytics Reporter | single agent |