{
  "type": "Brand",
  "derivedFrom": "https://schema.org/Brand",
  "hasId": true,
  "sampleId": "https://example.com/programmes/12345",
  "requiredFields": [
    "type",
    "name",
    "url"
  ],
  "recommendedFields": [
    "description",
    "logo"
  ],
  "inSpec": [
    "type",
    "id",
    "name",
    "url",
    "description",
    "logo",
    "identifier"
  ],
  "fields": {
    "type": {
      "fieldName": "type",
      "requiredType": "https://schema.org/Text",
      "requiredContent": "Brand"
    },
    "description": {
      "fieldName": "description",
      "sameAs": "https://schema.org/description",
      "requiredType": "https://schema.org/Text",
      "example": "Play Ball! is a series of games for people of all abilities.",
      "description": [
        "A plain text description for the brand, which must not include HTML or other markup."
      ]
    },
    "identifier": {
      "fieldName": "identifier",
      "sameAs": "https://schema.org/identifier",
      "alternativeModels": [
        "#PropertyValue",
        "ArrayOf#PropertyValue"
      ],
      "requiredType": "https://schema.org/Text",
      "alternativeTypes": [
        "https://schema.org/Integer"
      ],
      "example": "BR1234",
      "description": [
        "A local non-URI identifier for the resource"
      ]
    },
    "logo": {
      "fieldName": "logo",
      "sameAs": "https://schema.org/logo",
      "model": "#ImageObject",
      "example": {
        "@type": "ImageObject",
        "url": "http://example.com/static/image/speedball_large.jpg"
      },
      "description": [
        "The logo associated with the brand."
      ]
    },
    "name": {
      "fieldName": "name",
      "sameAs": "https://schema.org/name",
      "requiredType": "https://schema.org/Text",
      "example": "Play Ball!",
      "description": [
        "The name of the brand."
      ]
    },
    "url": {
      "fieldName": "url",
      "sameAs": "https://schema.org/url",
      "requiredType": "https://schema.org/URL",
      "example": "http://example.com/play_ball",
      "description": [
        "A url where further information can be found for the brand."
      ]
    }
  }
}