# template: id: competitor-analysis-template-v2 name: Competitive Analysis Report version: 2.0 output: format: markdown filename: docs/competitor-analysis.md title: "Competitive Analysis Report: {{project_product_name}}" workflow: mode: interactive elicitation: advanced-elicitation custom_elicitation: title: "Competitive Analysis Elicitation Actions" options: - "Deep dive on a specific competitor's strategy" - "Analyze competitive dynamics in a specific segment" - "War game competitive responses to your moves" - "Explore partnership vs. competition scenarios" - "Stress test differentiation claims" - "Analyze disruption potential (yours or theirs)" - "Compare to competition in adjacent markets" - "Generate win/loss analysis insights" - "If only we had known about [competitor X's plan]..." - "Proceed to next section" sections: - id: executive-summary title: Executive Summary instruction: Provide high-level competitive insights, main threats and opportunities, and recommended strategic actions. Write this section LAST after completing all analysis. - id: analysis-scope title: Analysis Scope & Methodology instruction: This template guides comprehensive competitor analysis. Start by understanding the user's competitive intelligence needs and strategic objectives. Help them identify and prioritize competitors before diving into detailed analysis. sections: - id: analysis-purpose title: Analysis Purpose instruction: | Define the primary purpose: - New market entry assessment - Product positioning strategy - Feature gap analysis - Pricing strategy development - Partnership/acquisition targets - Competitive threat assessment - id: competitor-categories title: Competitor Categories Analyzed instruction: | List categories included: - Direct Competitors: Same product/service, same target market - Indirect Competitors: Different product, same need/problem - Potential Competitors: Could enter market easily - Substitute Products: Alternative solutions - Aspirational Competitors: Best-in-class examples - id: research-methodology title: Research Methodology instruction: | Describe approach: - Information sources used - Analysis timeframe - Confidence levels - Limitations - id: competitive-landscape title: Competitive Landscape Overview sections: - id: market-structure title: Market Structure instruction: | Describe the competitive environment: - Number of active competitors - Market concentration (fragmented/consolidated) - Competitive dynamics - Recent market entries/exits - id: prioritization-matrix title: Competitor Prioritization Matrix instruction: | Help categorize competitors by market share and strategic threat level Create a 2x2 matrix: - Priority 1 (Core Competitors): High Market Share + High Threat - Priority 2 (Emerging Threats): Low Market Share + High Threat - Priority 3 (Established Players): High Market Share + Low Threat - Priority 4 (Monitor Only): Low Market Share + Low Threat - id: competitor-profiles title: Individual Competitor Profiles instruction: Create detailed profiles for each Priority 1 and Priority 2 competitor. For Priority 3 and 4, create condensed profiles. repeatable: true sections: - id: competitor title: "{{competitor_name}} - Priority {{priority_level}}" sections: - id: company-overview title: Company Overview template: | - **Founded:** {{year_founders}} - **Headquarters:** {{location}} - **Company Size:** {{employees_revenue}} - **Funding:** {{total_raised_investors}} - **Leadership:** {{key_executives}} - id: business-model title: Business Model & Strategy template: | - **Revenue Model:** {{revenue_model}} - **Target Market:** {{customer_segments}} - **Value Proposition:** {{value_promise}} - **Go-to-Market Strategy:** {{gtm_approach}} - **Strategic Focus:** {{current_priorities}} - id: product-analysis title: Product/Service Analysis template: | - **Core Offerings:** {{main_products}} - **Key Features:** {{standout_capabilities}} - **User Experience:** {{ux_assessment}} - **Technology Stack:** {{tech_stack}} - **Pricing:** {{pricing_model}} - id: strengths-weaknesses title: Strengths & Weaknesses sections: - id: strengths title: Strengths type: bullet-list template: "- {{strength}}" - id: weaknesses title: Weaknesses type: bullet-list template: "- {{weakness}}" - id: market-position title: Market Position & Performance template: | - **Market Share:** {{market_share_estimate}} - **Customer Base:** {{customer_size_notables}} - **Growth Trajectory:** {{growth_trend}} - **Recent Developments:** {{key_news}} - id: comparative-analysis title: Comparative Analysis sections: - id: feature-comparison title: Feature Comparison Matrix instruction: Create a detailed comparison table of key features across competitors type: table columns: [ "Feature Category", "{{your_company}}", "{{competitor_1}}", "{{competitor_2}}", "{{competitor_3}}", ] rows: - category: "Core Functionality" items: - ["Feature A", "{{status}}", "{{status}}", "{{status}}", "{{status}}"] - ["Feature B", "{{status}}", "{{status}}", "{{status}}", "{{status}}"] - category: "User Experience" items: - ["Mobile App", "{{rating}}", "{{rating}}", "{{rating}}", "{{rating}}"] - ["Onboarding Time", "{{time}}", "{{time}}", "{{time}}", "{{time}}"] - category: "Integration & Ecosystem" items: - [ "API Availability", "{{availability}}", "{{availability}}", "{{availability}}", "{{availability}}", ] - ["Third-party Integrations", "{{number}}", "{{number}}", "{{number}}", "{{number}}"] - category: "Pricing & Plans" items: - ["Starting Price", "{{price}}", "{{price}}", "{{price}}", "{{price}}"] - ["Free Tier", "{{yes_no}}", "{{yes_no}}", "{{yes_no}}", "{{yes_no}}"] - id: swot-comparison title: SWOT Comparison instruction: Create SWOT analysis for your solution vs. top competitors sections: - id: your-solution title: Your Solution template: | - **Strengths:** {{strengths}} - **Weaknesses:** {{weaknesses}} - **Opportunities:** {{opportunities}} - **Threats:** {{threats}} - id: vs-competitor title: "vs. {{main_competitor}}" template: | - **Competitive Advantages:** {{your_advantages}} - **Competitive Disadvantages:** {{their_advantages}} - **Differentiation Opportunities:** {{differentiation}} - id: positioning-map title: Positioning Map instruction: | Describe competitor positions on key dimensions Create a positioning description using 2 key dimensions relevant to the market, such as: - Price vs. Features - Ease of Use vs. Power - Specialization vs. Breadth - Self-Serve vs. High-Touch - id: strategic-analysis title: Strategic Analysis sections: - id: competitive-advantages title: Competitive Advantages Assessment sections: - id: sustainable-advantages title: Sustainable Advantages instruction: | Identify moats and defensible positions: - Network effects - Switching costs - Brand strength - Technology barriers - Regulatory advantages - id: vulnerable-points title: Vulnerable Points instruction: | Where competitors could be challenged: - Weak customer segments - Missing features - Poor user experience - High prices - Limited geographic presence - id: blue-ocean title: Blue Ocean Opportunities instruction: | Identify uncontested market spaces List opportunities to create new market space: - Underserved segments - Unaddressed use cases - New business models - Geographic expansion - Different value propositions - id: strategic-recommendations title: Strategic Recommendations sections: - id: differentiation-strategy title: Differentiation Strategy instruction: | How to position against competitors: - Unique value propositions to emphasize - Features to prioritize - Segments to target - Messaging and positioning - id: competitive-response title: Competitive Response Planning sections: - id: offensive-strategies title: Offensive Strategies instruction: | How to gain market share: - Target competitor weaknesses - Win competitive deals - Capture their customers - id: defensive-strategies title: Defensive Strategies instruction: | How to protect your position: - Strengthen vulnerable areas - Build switching costs - Deepen customer relationships - id: partnership-ecosystem title: Partnership & Ecosystem Strategy instruction: | Potential collaboration opportunities: - Complementary players - Channel partners - Technology integrations - Strategic alliances - id: monitoring-plan title: Monitoring & Intelligence Plan sections: - id: key-competitors title: Key Competitors to Track instruction: Priority list with rationale - id: monitoring-metrics title: Monitoring Metrics instruction: | What to track: - Product updates - Pricing changes - Customer wins/losses - Funding/M&A activity - Market messaging - id: intelligence-sources title: Intelligence Sources instruction: | Where to gather ongoing intelligence: - Company websites/blogs - Customer reviews - Industry reports - Social media - Patent filings - id: update-cadence title: Update Cadence instruction: | Recommended review schedule: - Weekly: {{weekly_items}} - Monthly: {{monthly_items}} - Quarterly: {{quarterly_analysis}}