---
name: Callout card
category: Structure
keywords:
  - CalloutCard
  - actionable
  - updates
  - new features
  - call out card
  - sales channel card
  - feature card
  - callout card heading
  - callout card body content
  - callout card text
  - callout card cta
  - callout card call to action
  - callout card button
  - callout card with secondary cta
  - callout card with secondary button
  - card with illustration
  - card with image
  - illustration card
---

# Callout card

Callout cards are used to encourage merchants to take an action related to a
new feature or opportunity. They are most commonly displayed in the
sales channels section of Shopify.

---

## Purpose

Put the merchant first by identifying the problem they face and the component that helps them solve it.

### Problem

Merchants may not know about Shopify features designed to help them run their business.

### Solution

Callout cards introduce features and give merchants a way to take action.

---

## Best practices

Callout cards should:

* Clearly articulate the benefit of the feature and what it does
* Provide merchants with a clear call to action
* Be targeted to merchants who will most benefit from the feature
* Be dismissable so merchants can get rid of cards about features they’re not
interested in
* Use an illustration that helps to communicate the subject or merchant benefit

---

## Content guidelines

### Heading

Headings should be:

* Descriptive: help merchants understand what they’ll find in the callout card
* Concise and scannable:
 * Use simple, clear language that can be read at a glance
 * Keep headings to a single sentence and avoid using punctuation such as
periods, commas, or semicolons
 * Sentence case (first word capitalized, the rest lowercase)


<!-- usagelist -->
#### Do

Messenger

#### Don’t

Chat with customers on Messenger
<!-- end -->

<!-- usagelist -->
#### Do
Get help from a Shopify Expert

#### Don’t
Get Help From a Shopify Expert!
<!-- end -->

### Body content

Body content should be:

* Actionable: start sentences with imperative verbs when telling a merchant
what actions are available to them (especially something new). Don’t use
permissive language like “you can”.

<!-- usagelist -->
#### Do
Get performance data for all your sales channels.

#### Don’t
Now you can get performance data for all your sales channels.
<!-- end -->

* Structured for merchant success: always put the most critical information
first
* Clear: use the verb “need” to help merchants understand when they’re required
to do something

<!-- usagelist -->
#### Do
To buy a shipping label, you need to enter the total weight of your shipment,
including packaging.

#### Don’t
To buy a shipping label, you must enter the total weight of your shipment,
including packaging.
<!-- end -->

### Call to action

Buttons should be:

Clear and predictable: merchants should be able to anticipate what will happen when they click a button. Never deceive a merchant by mislabeling a button.

<!-- usagelist -->
#### Do
Buy shipping label

#### Don’t
Buy
<!-- end -->

* Action-led: buttons should always lead with a strong verb that encourages
action. To provide enough context to merchants use the {verb}+{noun} format on
buttons except in the case of common actions like Save, Close, Cancel, or OK.

<!-- usagelist -->
#### Do
View shipping settings

#### Don’t
View your settings
<!-- end -->

* Scannable: avoid unnecessary words and articles such as the, an, or a.

<!-- usagelist -->
#### Do
Add menu item

#### Don’t
Add a menu item
<!-- end -->

## Examples

### Default callout card

Use to let merchants know about a feature or opportunity where there is a clear, single action they need to take to move to the next step.

```jsx
<CalloutCard
  title="Customize the style of your checkout"
  illustration="https://cdn.shopify.com/s/assets/admin/checkout/settings-customizecart-705f57c725ac05be5a34ec20c05b94298cb8afd10aac7bd9c7ad02030f48cfa0.svg"
  primaryAction={{content: 'Customize checkout', url: 'https://www.shopify.com'}}
>
  <p>Upload your store’s logo, change colors and fonts, and more.</p>
</CalloutCard>
```

### Callout card with secondary action

Use to let merchants know about a feature or opportunity where there are two distinct actions they can take on the information.

```jsx
<CalloutCard
  title="Customize the style of your checkout"
  illustration="https://cdn.shopify.com/s/assets/admin/checkout/settings-customizecart-705f57c725ac05be5a34ec20c05b94298cb8afd10aac7bd9c7ad02030f48cfa0.svg"
  primaryAction={{content: 'Customize checkout'}}
  secondaryAction={{content: 'Learn more about customizing checkout'}}
>
  <p>Upload your store’s logo, change colors and fonts, and more.</p>
</CalloutCard>
```

---

## Related components

* To group similar concepts and tasks together, [use the card component](/components/structure/card)
* To create page-level layout, [use the layout component](/components/structure/layout)
* To explain a feature that a merchant hasn’t tried yet, [use the empty state component](/components/structure/empty-state)