--- name: Card category: Structure keywords: - layout - container - box - grid - panel - card with call to action in the footer - card with call to action in the heading - card with an action menu in the heading - card with button in the footer - card with button in the heading - card with multiple sections - sectioned card - card with a subdued section - subdued card for secondary content - callout - call out --- # Card Cards are used to group similar concepts and tasks together to make Shopify easier for merchants to scan, read, and get things done. --- ## Purpose Put the merchant first by identifying the problem they face and the component that helps them solve it. ### Problem Merchants may be feeling overwhelmed by too much information or too many different tasks. ### Solution Grouping tasks and concepts into digestible sections using cards helps merchants complete their tasks faster. --- ## Best practices Cards should: * Use headings that set clear expectations about the card’s purpose * Prioritize information so the content the merchant most needs to know comes first * Stick to single user flows or break more complicated flows into multiple sections * Avoid too many call-to-action buttons or links and only one primary call to action per card * Use calls to action on the bottom of the card for next steps and use the space in the upper right corner of the card for persistent, optional actions (e.g. an Edit link) --- ## Content guidelines ### Heading Headings should be: * Descriptive: Help merchants understand what they’ll find in the card * Concise and scannable: * Use simple, clear language that can be read at a glance * Keep headings to single sentence and avoid using punctuation such as periods, commas, or semicolons * Where possible, avoid articles (the, a, an) to keep content short and actionable * Written in sentence case * Informative: They should label the type of content grouped in the body content below #### Do Online store dashboard #### Don’t This is your online store dashboard ### Body content Body content should be: * Actionable: start sentences with imperative verbs when telling a merchant what actions are available to them (especially something new). Don’t use permissive language like “you can”. #### Do Get performance for all your sales channels. #### Don’t Now you can get performance data for all your sales channels. * Structured for merchant success: always put the most critical information first. * Clear: use the verb “need” to help merchants understand when they’re required to do something. #### Do To buy a shipping label, you need to enter the total weight of your shipment, including packaging. #### Don’t To buy a shipping label, you must enter the total weight of your shipment, including packaging. ### Call-to-action button Buttons should be: * Clear and predictable: merchants should be able to anticipate what will happen when they click a button. Never deceive a merchant by mislabeling a button. #### Do Create order Buy shipping label #### Don’t New order Buy Action-led: buttons should always lead with a strong verb that encourages action. To provide enough context to merchants use the {verb}+{noun} format on buttons except in the case of common actions like Save, Close, Cancel, or OK. #### Do Activate Apple Pay View shipping settings #### Don’t Try Apple Pay View your settings Scannable: Avoid unnecessary words and articles such as the, an, or a. #### Do Add menu item #### Don’t Add a menu item ### Section titles Section titles should be: * Informative: they should label the type of content grouped in the body content below * Like headings: follow the same content guidelines as when you’re writing headings ### Action links Links should be: * Used for secondary or persistent actions: links should be used to represent lower priority actions than buttons, or persistent actions that a merchant may take at any time (e.g. a persistent Edit link). * Clearly labeled: merchants should not need to guess where they’ll end up if they click on an action link. Never use “click here” as a link because it doesn’t set expectations about what’s next. * Similar to buttons: Follow the same content guidelines as when you’re writing text for buttons. ## Examples ### Default card Use when you have a simple message to communicate to merchants that doesn’t require any secondary steps. ```jsx

View a summary of your online store’s performance.

 ``` ### Card with call to action in the footer Use when you have a simple message to communicate to merchants that requires them to take an action. Put a call-to-action in the footer when you need merchants to read the content in the card before taking the action. ```jsx

View a summary of your online store’s performance.

 ``` ### Card with call to action in the heading Use when there’s a persistent action available to merchants (example: an Edit link), or when you want to provide them with a way to navigate to another section of Shopify. Actions can be disabled. ```jsx

View a summary of your online store’s performance.

 ``` ### Card with an action menu in the heading Use if there are multiple optional actions a merchant can take on the information in the card. Clicking on the link will open a popover that contains a menu of actions. ```jsx

View a summary of your online store’s performance.

 ``` ### Card with multiple sections Use when you have two related but distinct pieces of information to communicate to merchants. Multiple sections can help break up complicated concepts to make them easier to scan and understand. ```jsx

View a summary of your online store’s performance.

View a summary of your online store’s performance, including sales, visitors, top products, and referrals.

 ``` ### Card with multiple titled sections Use when you have two related but distinct pieces of information to communicate to merchants that are complex enough to require a title to introduce them. ```jsx

View a summary of your online store’s performance.

View a summary of your online store’s performance, including sales, visitors, top products, and referrals.

 ``` ### Card with a subdued section Use to indicate when one of the sections in your card contains inactive or disabled content. ```jsx Felix Crafford Ezequiel Manno Felix Crafford Ezequiel Manno ``` ### Subdued card for secondary content Use for content that you want to deprioritize. Subdued cards don’t stand out as much as cards with white backgrounds so don’t use them for information or actions that are critical to merchants. ```jsx Felix Crafford Ezequiel Manno ``` --- ## Related components * To create page-level layout, [use the layout component](/components/structure/layout) * To highlight a Shopify feature, [use the callout card component](/components/structure/callout-card)