---
name: Display text
category: Titles and text
keywords:
  - DisplayText
  - announcement text
  - greeting text
  - marketing text
  - title text
  - biggest text
  - bigger text
  - big text
  - large text
  - larger text
  - largest text
  - strong text
  - bold text
  - bold statements
  - extra large display text
  - medium and large display text
  - small display text
  - visual story telling
  - visual storytelling
  - visual statements
---

# Display text

Display styles make a bold visual statement. Use them to create impact when the
main goal is visual storytelling. For example, use display text to convince or
reassure a merchant such as in marketing content or to capture attention during onboarding.

---

## Purpose

Put the merchant first by identifying the problem they face and the component that helps them solve it.

### Problem

When all the typography on Shopify is the same size, it can be hard to tell a
story visually.

### Solution

Display text can be used thoughtfully to create an impact and make a bold
statement.

---

## Best Practices

- Use when the primary goal of the page is communication rather than
interaction.
- Use larger display text sizes when a page is focused around a single message.
In these cases it may be paired with an illustration.
- Use smaller display text to pair with larger text, or alone as part of more
complex data displays such as dashboards.

---

## Content guidelines

### Display text

* Be benefits-driven and focused on information that is most important to
merchants
* Concise and scannable:
  * Use simple, clear language that can be read at a glance
  * Keep display text content to a short sentence that’s just a few words in
  length
  * Avoid using punctuation such as periods, commas, or semicolons
  * Avoid using exclamation marks—display text already makes enough of a
  statement without an exclamation mark
  * Written in sentence case

## Examples

### Extra large

Use this size sparingly and never multiple times on the same page.

```jsx
<DisplayText size="extraLarge">Good evening, Dominic.</DisplayText>
```

### Medium and large

Use as part of complex data displays to highlight key numbers, or to harmonize with other display text.

```jsx
<DisplayText size="medium">Good evening, Dominic.</DisplayText>
```

### Small

Use for text that would otherwise use body text, but that needs to scale with other display text.

```jsx
<DisplayText size="small">Good evening, Dominic.</DisplayText>
```