# Creative Asset Request

**Card ID**: `CRE-{PROJECT}-{NNNN}`
**Request ID**: {REQ-NNNN}
**Status**: New | Assigned | In Progress | Review | Complete
**Submitted**: {DATE}
**Requested By**: {REQUESTER_NAME}
**Due Date**: {DATE}

---

## Request Summary

### Asset Details

| Field | Value |
|-------|-------|
| Asset type | {Graphic / Photo / Video / Document / Presentation} |
| Asset name | {Descriptive name} |
| Campaign/project | {Associated project} |
| Priority | High / Medium / Low |
| Due date | {Date needed} |

### Purpose

{What this asset is for and how it will be used}

---

## Asset Specifications

### Format & Dimensions

| Deliverable | Format | Dimensions | Notes |
|-------------|--------|------------|-------|
| {Asset 1} | {PNG/JPG/PDF/etc.} | {WxH px} | {Notes} |
| {Asset 2} | {Format} | {Dimensions} | {Notes} |
| {Asset 3} | {Format} | {Dimensions} | {Notes} |

### Technical Requirements

| Spec | Value |
|------|-------|
| Color mode | RGB / CMYK |
| Resolution | {72 / 150 / 300} DPI |
| Max file size | {Size} |
| File naming | {Convention} |

---

## Creative Direction

### Key Message

{Main message or headline}

### Copy/Text

**Headline**: {Text}

**Subhead**: {Text}

**Body copy**: {Text}

**CTA**: {Text}

**Legal/disclaimer**: {Required text}

### Visual Direction

| Element | Direction |
|---------|-----------|
| Style | {Modern / Classic / Playful / Professional} |
| Colors | {Specific colors or palette} |
| Imagery | {What visuals to include} |
| Layout | {Any layout preferences} |

### Mandatory Elements

- [ ] Logo
- [ ] Tagline
- [ ] CTA
- [ ] Legal text
- [ ] {Other required elements}

---

## Reference Materials

### Brand Assets

| Asset | Location |
|-------|----------|
| Logo files | {Link} |
| Brand guidelines | {Link} |
| Font files | {Link} |
| Color palette | {Link} |

### Inspiration/Reference

| Reference | What to Take From It |
|-----------|---------------------|
| {Link/description} | {What you like} |
| {Link/description} | {What you like} |

### Existing Assets to Use

| Asset | Location | Usage |
|-------|----------|-------|
| {Asset} | {Link} | {How to use} |

---

## Distribution

### Where It Will Be Used

| Channel | Specific Placement |
|---------|-------------------|
| {Channel 1} | {Specific location} |
| {Channel 2} | {Specific location} |

### Audience

{Who will see this asset}

---

## Timeline

| Milestone | Date |
|-----------|------|
| Request submitted | {Date} |
| Assigned to designer | {Date} |
| First draft | {Date} |
| Feedback deadline | {Date} |
| Revisions | {Date} |
| Final approval | {Date} |
| Delivery | {Date} |

---

## Review & Approval

### Reviewers

| Role | Name | Email |
|------|------|-------|
| Primary reviewer | {Name} | {Email} |
| Final approver | {Name} | {Email} |
| Legal (if needed) | {Name} | {Email} |

### Approval Process

1. Designer completes first draft
2. Requestor reviews within {X} days
3. {X} rounds of revisions included
4. Final approval from {approver}
5. Delivery to requestor

### Feedback Guidelines

- Provide specific, actionable feedback
- Reference specific elements
- Consolidate feedback before submitting
- Respond within {X} business days

---

## Assignment

### Assigned To

| Role | Name | Assigned Date |
|------|------|---------------|
| Designer | {Name} | {Date} |

### Estimated Hours

| Task | Hours |
|------|-------|
| Design | {#} |
| Revisions | {#} |
| **Total** | **{#}** |

---

## Status Updates

| Date | Update | By |
|------|--------|-----|
| {Date} | Request submitted | {Name} |
| {Date} | Assigned | {Name} |
| {Date} | Draft 1 delivered | {Name} |
| {Date} | Feedback received | {Name} |
| {Date} | Final delivered | {Name} |

---

## Delivery

### Delivery Details

| Field | Value |
|-------|-------|
| Delivery method | {Dropbox / Drive / Email / Slack} |
| Deliver to | {Name/channel} |
| Folder/location | {Path} |

### Final Files

| File | Format | Size | Location |
|------|--------|------|----------|
| {File 1} | {Format} | {Size} | {Link} |
| {File 2} | {Format} | {Size} | {Link} |

---

## Notes

### Additional Context

{Any additional information that would help the designer}

### Questions for Requester

{Designer questions that need answers before starting}

---

*Request form version: 1.0 | MMK Framework*