# Photography Brief

**Card ID**: `CRE-{PROJECT}-{NNNN}`
**Version**: 1.0
**Status**: Draft | Approved | Scheduled | Complete
**Project**: {PROJECT_NAME}
**Shoot Date**: {DATE}
**Owner**: {OWNER_NAME}

---

## Project Overview

### Shoot Details

| Field | Value |
|-------|-------|
| Project name | {Name} |
| Shoot type | Product / Lifestyle / Portrait / Event / Location |
| Shoot date(s) | {Date(s)} |
| Location | {Address} |
| Delivery date | {Date} |

### Purpose

{What these photos will be used for}

### Usage

| Channel | Usage |
|---------|-------|
| Website | {Pages/sections} |
| Social media | {Platforms} |
| Print | {Materials} |
| Advertising | {Campaigns} |
| PR | {Publications} |

---

## Shot List

### Required Shots

| # | Shot Description | Format | Priority | Notes |
|---|------------------|--------|----------|-------|
| 1 | {Description} | {Landscape/Portrait/Square} | Must have | {Notes} |
| 2 | {Description} | {Format} | Must have | {Notes} |
| 3 | {Description} | {Format} | Nice to have | {Notes} |
| 4 | {Description} | {Format} | Nice to have | {Notes} |

### Product Shots (if applicable)

| Product | Angles | Styling | Quantity |
|---------|--------|---------|----------|
| {Product 1} | {Front, 45°, detail} | {Context} | {#} |
| {Product 2} | {Angles} | {Context} | {#} |

### People Shots (if applicable)

| Type | Subjects | Setting | Quantity |
|------|----------|---------|----------|
| Headshots | {Who} | {Background} | {#} |
| Lifestyle | {Who/scenario} | {Environment} | {#} |
| Group | {Who} | {Setting} | {#} |

---

## Creative Direction

### Visual Style

| Element | Direction |
|---------|-----------|
| Overall mood | {Bright / Moody / Natural / Editorial} |
| Color palette | {Warm / Cool / Neutral / Vibrant} |
| Lighting | {Natural / Studio / Mixed} |
| Background | {Clean / Contextual / Environmental} |
| Styling | {Minimal / Styled / Lifestyle} |

### Reference Images

| Reference | What We Like | Link |
|-----------|--------------|------|
| {Image 1} | {Lighting, composition, etc.} | {URL} |
| {Image 2} | {What to emulate} | {URL} |
| {Image 3} | {What to emulate} | {URL} |

### What to Avoid

- {Don't do this}
- {Don't do this}
- {Don't do this}

---

## Brand Requirements

### Brand Elements

| Element | Usage |
|---------|-------|
| Logo | {When/how to include} |
| Colors | {Brand colors to incorporate} |
| Props | {Branded items needed} |

### Style Guide Reference

Link: {URL to brand photography guidelines}

---

## Technical Specifications

### Image Specs

| Spec | Requirement |
|------|-------------|
| Format | RAW + {JPEG/TIFF} |
| Color space | {sRGB / Adobe RGB} |
| Resolution | {Minimum megapixels} |
| Aspect ratios | {16:9, 4:3, 1:1, etc.} |

### Delivery Requirements

| Deliverable | Format | Resolution |
|-------------|--------|------------|
| High-res masters | {TIFF/PSD} | Full resolution |
| Web-optimized | JPEG | {Width}px |
| Social media | JPEG | {Platform specs} |
| Print-ready | {Format} | 300 DPI |

### File Naming

Convention: `{brand}_{project}_{shot#}_{version}.{ext}`
Example: `acme_product2024_001_v1.jpg`

---

## Logistics

### Location

| Field | Detail |
|-------|--------|
| Address | {Full address} |
| Contact | {Name, phone} |
| Access | {Entry instructions} |
| Parking | {Details} |
| Load-in | {Location, process} |

### Schedule

| Time | Activity |
|------|----------|
| {Time} | Load-in, setup |
| {Time} | Lighting/test shots |
| {Time} | Shooting begins |
| {Time} | Break |
| {Time} | Resume shooting |
| {Time} | Wrap |

### Location Requirements

- [ ] Permit required
- [ ] Insurance certificate needed
- [ ] Power access confirmed
- [ ] Weather backup plan

---

## Styling & Props

### Products/Items Needed

| Item | Source | Status |
|------|--------|--------|
| {Product 1} | {Who provides} | {Status} |
| {Product 2} | {Who provides} | {Status} |

### Props

| Prop | Purpose | Source | Status |
|------|---------|--------|--------|
| {Prop 1} | {Why needed} | {Who provides} | {Status} |
| {Prop 2} | {Why needed} | {Who provides} | {Status} |

### Wardrobe (if people shots)

| Subject | Direction | Notes |
|---------|-----------|-------|
| {Person 1} | {Color/style} | {What to bring/avoid} |
| {Person 2} | {Color/style} | {What to bring/avoid} |

### Hair & Makeup

| Need | Provider | Notes |
|------|----------|-------|
| {HMU needed?} | {Who} | {Style direction} |

---

## Talent

### Subjects

| Name | Role | Contact | Notes |
|------|------|---------|-------|
| {Name} | {Role/job title} | {Email/phone} | {Availability, notes} |

### Model Releases

- [ ] Releases prepared
- [ ] Releases signed before shoot
- [ ] Copy to {person/folder}

### Talent Requirements

| Requirement | Details |
|-------------|---------|
| Arrival time | {Time} |
| Duration | {Hours needed} |
| Wardrobe changes | {Number} |
| Special instructions | {Notes} |

---

## Team

### Shoot Team

| Role | Name | Contact |
|------|------|---------|
| Project owner | {Name} | {Contact} |
| Photographer | {Name} | {Contact} |
| Photo assistant | {Name} | {Contact} |
| Stylist | {Name} | {Contact} |
| Art director | {Name} | {Contact} |

### On-Set Contacts

| Role | Name | Phone |
|------|------|-------|
| Primary contact | {Name} | {Phone} |
| Location contact | {Name} | {Phone} |
| Emergency | {Name} | {Phone} |

---

## Budget

### Budget Breakdown

| Category | Estimated | Actual |
|----------|-----------|--------|
| Photographer fee | ${} | |
| Assistant | ${} | |
| Location/studio | ${} | |
| Props/styling | ${} | |
| Models/talent | ${} | |
| Post-production | ${} | |
| **Total** | **${}** | |

---

## Post-Production

### Retouching Requirements

| Level | Description | Apply To |
|-------|-------------|----------|
| Basic | Color correction, crop | All images |
| Standard | + Minor cleanup | Select images |
| Advanced | + Compositing, heavy retouching | Hero images |

### Specific Retouching Needs

- {Specific retouching request 1}
- {Specific retouching request 2}

### Selection Process

| Stage | Who Selects | Timeline |
|-------|-------------|----------|
| Initial selects | Photographer | +{X} days |
| Narrow selects | {Team} | +{X} days |
| Final selects | {Approver} | +{X} days |
| Retouching | Photographer | +{X} days |

---

## Approval Process

### Review Stages

| Stage | Reviewers | Turnaround |
|-------|-----------|------------|
| Shot review (on set) | {Who} | Same day |
| Initial selects | {Who} | {Days} |
| Final selects | {Who} | {Days} |
| Retouched finals | {Who} | {Days} |

### Feedback Guidelines

- Review within {X} business days
- Consolidated feedback from team
- Specific, actionable notes
- Reference shot numbers

---

## Deliverables

### Final Delivery

| Deliverable | Format | Quantity | Due |
|-------------|--------|----------|-----|
| Final selects (high-res) | {Format} | {#} | {Date} |
| Web versions | JPEG | {#} | {Date} |
| Social crops | JPEG | {#} | {Date} |

### Delivery Method

| Method | Details |
|--------|---------|
| Platform | {Dropbox / Drive / WeTransfer} |
| Folder structure | {Structure} |
| Notify | {Who to notify} |

---

## Rights & Usage

### Usage Rights

| Right | Scope |
|-------|-------|
| Territory | {Global / Regional} |
| Duration | {X years / Perpetual} |
| Channels | {Where images can be used} |
| Exclusivity | {Exclusive / Non-exclusive} |
| Modifications | {Can images be altered?} |

### Credit Requirements

{How photographer should be credited, if required}

---

## Appendix

### A. Mood Board

{Link to mood board}

### B. Brand Guidelines

{Link to photography guidelines}

### C. Previous Shoots

{Links to reference previous work}

---

## Version History

| Version | Date | Author | Changes |
|---------|------|--------|---------|
| 1.0 | {DATE} | {Name} | Initial brief |

---

*Template version: 1.0 | MMK Framework*