# Speaker Brief

**Card ID**: `EVT-{PROJECT}-{NNNN}`
**Version**: 1.0
**Event**: {EVENT_NAME}
**Session**: {SESSION_TITLE}
**Speaker**: {SPEAKER_NAME}
**Date**: {DATE}

---

## Event Overview

### Event Details

| Field | Value |
|-------|-------|
| Event name | {Name} |
| Date | {Date} |
| Location | {Venue/Platform} |
| Format | In-person / Virtual / Hybrid |
| Expected audience | {Number} |

### Your Session

| Field | Value |
|-------|-------|
| Session title | {Title} |
| Session time | {Time with timezone} |
| Session length | {Minutes} |
| Format | Keynote / Panel / Breakout / Workshop |
| Room/Stage | {Location or virtual link} |

---

## Audience Profile

### Who You're Speaking To

| Attribute | Detail |
|-----------|--------|
| Primary role | {Job titles} |
| Industry | {Industries} |
| Company size | {Sizes} |
| Experience level | {Junior / Mid / Senior / Executive} |
| Geographic mix | {Regions} |

### What They Care About

- {Topic/challenge 1}
- {Topic/challenge 2}
- {Topic/challenge 3}

### Their Knowledge Level

{Description of what they likely already know vs. what will be new}

---

## Session Objectives

### What You'll Deliver

By the end of your session, the audience will:
1. **Understand**: {Key concept}
2. **Know how to**: {Actionable skill}
3. **Be inspired to**: {Action/mindset shift}

### Key Takeaways

| # | Takeaway |
|---|----------|
| 1 | {Main takeaway} |
| 2 | {Supporting takeaway} |
| 3 | {Supporting takeaway} |

---

## Content Guidelines

### Session Structure

| Section | Duration | Content |
|---------|----------|---------|
| Opening | {min} | Hook, credibility, agenda |
| Main content | {min} | Core message and examples |
| Key insights | {min} | Actionable takeaways |
| Q&A | {min} | Audience questions |
| Close | {min} | Summary, CTA |

### Suggested Outline

1. **Opening** ({min})
   - {Hook/attention grabber}
   - {Establish credibility}
   - {Preview what's coming}

2. **Section 1: {Title}** ({min})
   - {Main point}
   - {Supporting evidence/story}
   - {Transition}

3. **Section 2: {Title}** ({min})
   - {Main point}
   - {Supporting evidence/story}
   - {Transition}

4. **Section 3: {Title}** ({min})
   - {Main point}
   - {Supporting evidence/story}

5. **Close** ({min})
   - {Recap key points}
   - {Call to action}
   - {Memorable closing}

### Content Requirements

**Please include**:
- [ ] {Specific topic/theme}
- [ ] {Data/research if applicable}
- [ ] {Customer example if applicable}
- [ ] {Call to action}

**Please avoid**:
- [ ] {Topic to avoid}
- [ ] {Competitor mentions}
- [ ] {Promotional content limits}

---

## Messaging Alignment

### Key Messages

If referencing {Company Name}, please align with:

**Primary message**: {Core message}

**Supporting messages**:
- {Supporting point 1}
- {Supporting point 2}

### Terminology

| Use | Instead Of |
|-----|------------|
| {Preferred term} | {Avoided term} |
| {Preferred term} | {Avoided term} |

### Proof Points Available

| Claim | Data Point |
|-------|------------|
| {Claim} | {Stat or quote} |
| {Claim} | {Stat or quote} |

---

## Logistics

### Technical Requirements

**In-Person**:
| Item | Provided | You Bring |
|------|----------|-----------|
| Laptop | {Yes/No} | {Yes/No} |
| Clicker | {Yes/No} | {Yes/No} |
| Microphone | {Type} | N/A |
| Screen | {Size/type} | N/A |

**Virtual**:
| Item | Details |
|------|---------|
| Platform | {Platform name} |
| Join link | {URL} |
| Backup contact | {Phone} |
| Tech check | {Date/time} |

### Presentation Specs

| Spec | Requirement |
|------|-------------|
| Format | PowerPoint / Google Slides / Keynote |
| Aspect ratio | 16:9 / 4:3 |
| Template | {Link to template if provided} |
| Font size | Min {XX}pt for readability |
| File naming | {Naming convention} |

### Deadlines

| Deliverable | Due Date |
|-------------|----------|
| Draft slides | {Date} |
| Final slides | {Date} |
| Bio & headshot | {Date} |
| A/V requirements | {Date} |
| Tech check | {Date} |

---

## Day-Of Details

### Schedule

| Time | Activity | Location |
|------|----------|----------|
| {Time} | Arrival/check-in | {Location} |
| {Time} | A/V check | {Location} |
| {Time} | Green room available | {Location} |
| {Time} | Session start | {Stage/Room} |
| {Time} | Session end | |
| {Time} | Photo opportunity | {Location} |

### On-Site Contact

| Role | Name | Phone |
|------|------|-------|
| Event coordinator | {Name} | {Phone} |
| Stage manager | {Name} | {Phone} |
| Your liaison | {Name} | {Phone} |

### Green Room

- Location: {Where}
- Available: {Times}
- Amenities: {What's provided}

---

## Engagement

### Q&A Format

| Detail | Value |
|--------|-------|
| Q&A method | Audience mics / Submitted questions / Moderator |
| Q&A duration | {Minutes} |
| Moderator | {Name} |
| Pre-submitted questions | {Will be shared in advance?} |

### Audience Interaction

| Method | Usage |
|--------|-------|
| Polls | {Yes/No - platform/tool} |
| Chat | {Yes/No} |
| Raise hands | {Yes/No} |
| Live demos | {If applicable} |

---

## Promotion

### How We'll Promote You

- Speaker listing on event website
- Social media featuring your session
- Email to attendees highlighting your session
- {Other promotional activities}

### Your Promotion

We'd appreciate if you could:
- [ ] Share event on LinkedIn/Twitter
- [ ] Use hashtag: #{EventHashtag}
- [ ] Tag: @{EventHandle}

**Suggested post**:
```
{Pre-written social post they can use}
```

---

## Speaker Requirements

### Bio Needed

- Length: {Word count}
- Format: Third person
- Include: Current role, relevant experience, credentials
- Submit to: {Email/form}
- Due: {Date}

### Headshot Needed

- Format: JPG or PNG
- Size: Min 400x400px
- Style: Professional
- Submit to: {Email/form}
- Due: {Date}

### Additional Assets (if applicable)

| Asset | Specs | Due |
|-------|-------|-----|
| {Video intro} | {Specs} | {Date} |
| {Handout} | {Specs} | {Date} |

---

## Compensation & Travel

### Compensation

| Item | Details |
|------|---------|
| Speaking fee | ${Amount} or Complimentary registration |
| Payment terms | {Net 30 after event} |
| Invoice to | {Email/address} |

### Travel (if applicable)

| Item | Covered | Details |
|------|---------|---------|
| Flight | Yes/No | {Class, reimbursement process} |
| Hotel | Yes/No | {# nights, booking process} |
| Ground | Yes/No | {Transportation details} |
| Per diem | Yes/No | ${Amount} |

---

## Recording & Rights

### Recording

| Detail | Value |
|--------|-------|
| Session will be recorded | Yes / No |
| Recording usage | {How it will be used} |
| Your access to recording | {Yes/No, when} |

### Rights

By participating, you grant {Company Name} the right to:
- Record and distribute the session
- Use your name, likeness, and bio in promotion
- Create derivative content from the session

{Or: Please sign the attached release form}

---

## Questions & Support

### Your Contact

| Role | Name | Email | Phone |
|------|------|-------|-------|
| Speaker liaison | {Name} | {Email} | {Phone} |
| Content lead | {Name} | {Email} | {Phone} |

### FAQ

**Q: Can I sell from the stage?**
A: {Policy on promotional content}

**Q: Will there be a teleprompter?**
A: {Yes/No and details}

**Q: Can I share my slides with attendees?**
A: {Policy and process}

---

## Checklist

### Before Event

- [ ] Confirm participation
- [ ] Submit bio and headshot
- [ ] Submit draft slides
- [ ] Complete tech check
- [ ] Submit final slides
- [ ] Share on social media

### Day Of

- [ ] Arrive at {time}
- [ ] Check in at {location}
- [ ] A/V check at {time}
- [ ] Deliver session
- [ ] {Post-session activities}

---

*Thank you for speaking at {Event Name}! We're excited to have you.*

---

*Template version: 1.0 | MMK Framework*