# Webinar Brief

**Card ID**: `EVT-{PROJECT}-{NNNN}`
**Version**: 1.0
**Status**: Draft | Approved | Promoted | Complete
**Webinar**: {WEBINAR_TITLE}
**Date**: {DATE}
**Owner**: {OWNER_NAME}

---

## Webinar Overview

### Basic Details

| Field | Value |
|-------|-------|
| Title | {Webinar title} |
| Date | {Date} |
| Time | {Time with timezone} |
| Duration | {Minutes} |
| Platform | {Zoom / GoToWebinar / Teams / etc.} |
| Format | Presentation / Panel / Demo / Interview / Workshop |

### Registration Goal

| Target | Number |
|--------|--------|
| Registrations | {#} |
| Attendance rate | {%} |
| Live attendees | {#} |

---

## Content Strategy

### Topic & Angle

**Topic**: {What the webinar is about}

**Angle**: {Unique perspective or hook}

**Value proposition**: {What attendees will learn/gain}

### Target Audience

| Persona | Why They Care |
|---------|---------------|
| {Persona 1} | {Relevance} |
| {Persona 2} | {Relevance} |

### Learning Objectives

By the end of this webinar, attendees will:
1. {Objective 1}
2. {Objective 2}
3. {Objective 3}

---

## Speakers

### Speaker Details

| Role | Name | Title | Company |
|------|------|-------|---------|
| Host | {Name} | {Title} | {Company} |
| Speaker 1 | {Name} | {Title} | {Company} |
| Speaker 2 | {Name} | {Title} | {Company} |

### Speaker Requirements

| Deliverable | Due Date | Status |
|-------------|----------|--------|
| Bio (100 words) | {Date} | {Status} |
| Headshot | {Date} | {Status} |
| Slide deck | {Date} | {Status} |
| Tech check completed | {Date} | {Status} |

---

## Content Outline

### Agenda Structure

| Time | Section | Speaker | Notes |
|------|---------|---------|-------|
| 0:00-0:05 | Welcome & housekeeping | Host | {Notes} |
| 0:05-0:10 | Introduction | Host | {Notes} |
| 0:10-0:25 | {Section 1} | {Speaker} | {Notes} |
| 0:25-0:40 | {Section 2} | {Speaker} | {Notes} |
| 0:40-0:50 | Q&A | All | {Notes} |
| 0:50-0:55 | CTA & close | Host | {Notes} |

### Key Points to Cover

**Section 1: {Title}**
- Point 1
- Point 2
- Point 3

**Section 2: {Title}**
- Point 1
- Point 2
- Point 3

### Call to Action

**Primary CTA**: {What we want attendees to do}
**Secondary CTA**: {Alternative action}

---

## Promotion

### Promotional Timeline

| Week | Activities |
|------|------------|
| T-4 weeks | Registration page live, initial announcement |
| T-3 weeks | Email 1, social campaign launch |
| T-2 weeks | Email 2, partner promotion |
| T-1 week | Email 3, reminder campaign |
| T-1 day | Final reminder email |
| Day of | Last chance email |
| T+1 day | Recording follow-up |

### Promotional Assets

| Asset | Owner | Due Date | Status |
|-------|-------|----------|--------|
| Registration page | {Name} | {Date} | {Status} |
| Email series (4) | {Name} | {Date} | {Status} |
| Social graphics | {Name} | {Date} | {Status} |
| Blog post/preview | {Name} | {Date} | {Status} |
| Partner email copy | {Name} | {Date} | {Status} |

### Promotional Channels

| Channel | Content | Timing |
|---------|---------|--------|
| Email (house list) | {# sends} | {Dates} |
| Social organic | {Platforms} | {Frequency} |
| Social paid | {Budget} | {Dates} |
| Partner promotion | {Partners} | {Dates} |
| Website banner | {Location} | {Dates} |

---

## Registration

### Registration Page

| Element | Content |
|---------|---------|
| Title | {Title} |
| Subtitle | {Subtitle} |
| Description | {2-3 paragraph description} |
| Bullet points | • {Benefit 1}<br>• {Benefit 2}<br>• {Benefit 3} |
| Speaker bios | {Included} |
| Form fields | {Required fields} |

### Registration Form Fields

| Field | Required | Use |
|-------|----------|-----|
| Email | Yes | Registration |
| First name | Yes | Personalization |
| Last name | Yes | Personalization |
| Company | Yes | Segmentation |
| Job title | No | Segmentation |
| {Custom field} | {Yes/No} | {Purpose} |

### Confirmation Flow

| Email | Timing | Content |
|-------|--------|---------|
| Confirmation | Immediate | Calendar invite, prep info |
| Reminder 1 | T-1 week | Recap, add to calendar |
| Reminder 2 | T-1 day | Final details, join link |
| Day-of | T-1 hour | Join now |

---

## Technical Setup

### Platform Configuration

| Setting | Value |
|---------|-------|
| Platform | {Platform} |
| Webinar ID | {ID} |
| Registration | {Required/Open} |
| Q&A | {Enabled/Disabled} |
| Chat | {Enabled/Disabled} |
| Polls | {# polls planned} |
| Recording | {Enabled} |
| Practice session | {Date/time} |

### Tech Check Agenda

| Time | Activity | Participants |
|------|----------|--------------|
| {Time} | Audio/video test | All speakers |
| {Time} | Slide review | Presenters |
| {Time} | Q&A/polls test | Host, moderator |
| {Time} | Backup plan review | All |

### Backup Plans

| Scenario | Backup |
|----------|--------|
| Speaker can't connect | {Plan} |
| Audio issues | {Plan} |
| Platform issues | {Plan} |
| Low attendance | {Plan} |

---

## Engagement Plan

### Polls

| Poll # | Question | Options | When |
|--------|----------|---------|------|
| 1 | {Question} | {Options} | {Timing} |
| 2 | {Question} | {Options} | {Timing} |

### Q&A Management

| Role | Person | Responsibility |
|------|--------|----------------|
| Q&A moderator | {Name} | Filter, queue questions |
| Q&A answerer | {Name} | Typed responses |
| Live Q&A | {Speaker} | Verbal responses |

### Chat Prompts

| Timing | Prompt |
|--------|--------|
| Start | "Where are you joining from?" |
| Mid | "{Topic-related question}" |
| End | "What was your biggest takeaway?" |

---

## Post-Webinar

### Follow-Up Emails

| Email | Timing | Audience | Content |
|-------|--------|----------|---------|
| Attended | +1 day | Attendees | Recording, slides, CTA |
| No-show | +1 day | Registrants | Recording, "sorry we missed you" |
| Nurture | +3 days | All | Related content |

### Recording Distribution

| Channel | Timing | Notes |
|---------|--------|-------|
| Email to registrants | +1 day | Gated/ungated |
| Website | +3 days | Landing page |
| YouTube | +1 week | Edited version |

### Lead Handoff

| Segment | Criteria | Action |
|---------|----------|--------|
| Hot leads | {Criteria} | Immediate sales follow-up |
| Warm leads | {Criteria} | Nurture campaign |
| Cold leads | {Criteria} | General nurture |

---

## Success Metrics

### Registration Metrics

| Metric | Target | Actual |
|--------|--------|--------|
| Registrations | {#} | |
| Registration by channel | {Breakdown} | |
| Cost per registration | ${} | |

### Engagement Metrics

| Metric | Target | Actual |
|--------|--------|--------|
| Attendance rate | {%} | |
| Average view duration | {min} | |
| Poll participation | {%} | |
| Q&A questions | {#} | |
| Chat messages | {#} | |

### Conversion Metrics

| Metric | Target | Actual |
|--------|--------|--------|
| CTA clicks | {#} | |
| Post-webinar conversions | {#} | |
| Pipeline generated | ${} | |

---

## Roles & Responsibilities

| Role | Person | Responsibilities |
|------|--------|------------------|
| Webinar owner | {Name} | Overall coordination |
| Host | {Name} | Opening, transitions, close |
| Presenter(s) | {Name} | Content delivery |
| Producer | {Name} | Technical management |
| Q&A moderator | {Name} | Question management |
| Promotion | {Name} | Marketing execution |

---

## Timeline Checklist

### T-4 Weeks
- [ ] Topic and speakers confirmed
- [ ] Registration page live
- [ ] Initial promotion begins

### T-2 Weeks
- [ ] Slides first draft
- [ ] Promotion in full swing
- [ ] Tech check scheduled

### T-1 Week
- [ ] Slides finalized
- [ ] Tech check completed
- [ ] Reminder emails scheduled

### Day Of
- [ ] Final tech check
- [ ] All speakers ready
- [ ] Execute webinar
- [ ] Monitor chat/Q&A

### T+1 Day
- [ ] Recording processed
- [ ] Follow-up emails sent
- [ ] Leads exported

### T+1 Week
- [ ] Performance report
- [ ] Recording distributed
- [ ] Retrospective completed

---

## Version History

| Version | Date | Author | Changes |
|---------|------|--------|---------|
| 1.0 | {DATE} | {Name} | Initial brief |

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*Template version: 1.0 | MMK Framework*