# Content Card

## Metadata

- **ID**: `CNT-{project}-{number}` (e.g., CNT-Q1LAUNCH-045)
- **Type**: Content Tracking Card
- **Status**: Draft | In-Progress | Review | Approved | Scheduled | Published | Archived
- **Owner**: Content Writer / Content Lead
- **Contributors**: Subject Matter Expert, SEO Specialist, Designer (if applicable)
- **Reviewers**: Content Manager, Brand Manager, Legal (if required)
- **Team**: Content Marketing
- **Stakeholders**: Campaign Manager, Demand Gen, Product Marketing
- **Created**: YYYY-MM-DD
- **Last Updated**: YYYY-MM-DD
- **Publish Date**: YYYY-MM-DD
- **Scheduled Date**: YYYY-MM-DD (if scheduled in advance)
- **Priority**: Critical | High | Medium | Low
- **Content Type**: Blog Post | Video | Podcast | Whitepaper | Ebook | Case Study | Infographic | Webinar | Social Post | Email
- **Related**:
  - Campaign: `CAM-{id}`
  - Strategy: `STR-{id}`
  - SEO Research: `SEO-{id}`
  - Assets: `AST-{id1}`, `AST-{id2}` (images, graphics, video)
  - Social Promotion: `SOC-{id1}`, `SOC-{id2}`
  - Reports: `RPT-{id}`
  - Brand Guidelines: `BRD-{id}`

## Marketing-Specific Metadata

- **KPIs**: [Target metrics: page views, time on page, scroll depth, CTA clicks, conversions, social shares, etc.]
- **Budget**: $[amount] (if paid production - e.g., video, design, freelance writing)
- **Timeline**: draft [YYYY-MM-DD] / review [YYYY-MM-DD] / publish [YYYY-MM-DD] / promotion end [YYYY-MM-DD]
- **Channel**: [Primary channel: blog, YouTube, podcast, LinkedIn, email, gated landing page, etc.]
- **Distribution**: [How content will be distributed: organic, paid social, email, syndication, etc.]
- **Audience**: [Target segment/persona]
- **Brand Compliance**: Pending | Approved | Rejected | Exempt
- **Legal Review**: Pending | Approved | Conditional | Exempt (for claims, competitive comparisons, regulated content)
- **Performance**: [Actual metrics vs targets - populated post-publish]

## Content Overview

### Title and Description

**Working Title**: [Draft title for internal use]

**Final Title**: [Published title - optimize for SEO and audience appeal]

**Subtitle/Deck**: [Supporting headline or summary - if applicable]

**Meta Description**: [SEO meta description - 155-160 characters]

**Social Description**: [Social media share description - optimized for platforms]

### Content Brief

**Purpose**: [Why we're creating this content - business objective]

**Core Message**: [Primary takeaway or key point]

**Value to Audience**: [What the reader/viewer will learn or gain]

**Content Angle**: [Unique perspective or approach - what makes this different]

**Tone/Voice**: [Professional, casual, technical, inspiring, urgent - aligned with brand and audience]

**Content Format**: [Blog post, long-form article, video, podcast, infographic, interactive, etc.]

**Estimated Length/Duration**: [Word count for written, runtime for video/podcast]

## Target Audience

### Primary Audience

**Persona**: [Name/description of primary persona]

**Profile**:

- **Role/Title**: [Job title, seniority]
- **Pain Points**: [Specific challenges this content addresses]
- **Content Preferences**: [Preferred format, depth, tone]
- **Stage in Funnel**: Awareness | Consideration | Decision | Retention

**Audience Size**: [Estimated addressable audience]

**Persona Reference**: [Link to detailed persona: AUD-{id}]

### Secondary Audience

**Persona 2**: [Name/description]

- Priority: High | Medium | Low
- Relevance: [Why this audience also cares]

### Audience Intent

**Search Intent** (if SEO-driven): Informational | Navigational | Transactional | Commercial

**User Questions This Answers**:

1. [Question 1]
2. [Question 2]
3. [Question 3]

**Objections Addressed**:

1. [Objection or concern this content resolves]
2. [Objection or concern this content resolves]

## Content Strategy

### Campaign Context

**Parent Campaign**: [Link to campaign card: CAM-{id}]

**Campaign Role**: [How this content supports the campaign - awareness, nurture, conversion, etc.]

**Funnel Stage**: Top of Funnel | Middle of Funnel | Bottom of Funnel | Post-Purchase

**Content Series**: [If part of a series - e.g., "5-part thought leadership series on AI"]

**Related Content**: [Links to related/supporting content pieces: CNT-{id1}, CNT-{id2}]

### Messaging Framework

**Key Messages**:

1. [Primary message]
2. [Supporting message]
3. [Supporting message]

**Talking Points**:

- [Talking point 1]
- [Talking point 2]
- [Talking point 3]
- [Talking point 4]

**Value Proposition**: [How this content positions our solution or perspective]

**Call to Action**: [Primary CTA - what action should audience take after consuming?]

- **CTA Type**: [Download, sign up, request demo, read more, subscribe, etc.]
- **CTA Link**: [URL]

### SEO Strategy

**Primary Keyword**: [Main target keyword]

**Secondary Keywords**: [Supporting keywords - 3-5]

**Keyword Difficulty**: [Low | Medium | High]

**Search Volume**: [Monthly search volume for primary keyword]

**SEO Research**: [Link to keyword research: SEO-{id}]

**Competitive Content**: [Links to top-ranking competitor content for reference]

**Internal Linking Strategy**: [Pages/posts to link to, pages that should link here]

**Featured Snippet Opportunity**: Yes | No | [Type - definition, list, table, etc.]

## Content Outline

### Headline/Hook

[Opening hook, question, or statement to grab attention]

### Main Sections

**Section 1: [Title]**

- Key points:
  - [Point 1]
  - [Point 2]
  - [Point 3]

**Section 2: [Title]**

- Key points:
  - [Point 1]
  - [Point 2]
  - [Point 3]

**Section 3: [Title]**

- Key points:
  - [Point 1]
  - [Point 2]
  - [Point 3]

**Section 4: [Title]** (if applicable)

- Key points:
  - [Point 1]
  - [Point 2]

### Conclusion/Summary

[Key takeaway and transition to CTA]

### Supporting Elements

- [ ] Featured Image: AST-{id} - [Description]
- [ ] Inline Images/Graphics: AST-{id}, AST-{id} - [Descriptions]
- [ ] Video Embed: AST-{id} - [Description]
- [ ] Infographic: AST-{id} - [Description]
- [ ] Data/Charts: [Source, type]
- [ ] Quotes/Testimonials: [Source]
- [ ] Code Snippets/Examples: [If technical content]
- [ ] Downloads/Resources: [Gated or ungated]

## Production Details

### Content Development

**Draft Due**: YYYY-MM-DD

**Review Due**: YYYY-MM-DD

**Revisions Due**: YYYY-MM-DD

**Final Approval**: YYYY-MM-DD

**Publish Date**: YYYY-MM-DD

**Content Location**:

- **Draft**: [Link to draft in CMS or Google Docs]
- **Published**: [Link to published URL]

**Word Count Target**: [Number of words - based on SEO and audience research]

**Actual Word Count**: [Final count]

### Assets Required

| Asset ID | Asset Type | Description | Owner | Due Date | Status |
|----------|------------|-------------|-------|----------|--------|
| AST-{id} | Featured Image | [Description] | [name] | [date] | [ ] |
| AST-{id} | Infographic | [Description] | [name] | [date] | [ ] |
| AST-{id} | Video | [Description] | [name] | [date] | [ ] |
| AST-{id} | Social Graphics | [Description] | [name] | [date] | [ ] |

**Asset Brief**: [Link to asset brief or creative brief if applicable]

### Technical Requirements

**Publishing Platform**: [WordPress, Medium, YouTube, podcast platform, etc.]

**Content Format**: [HTML, Markdown, video file type, audio file type]

**Accessibility Requirements**:

- [ ] Alt text for all images
- [ ] Video captions/subtitles
- [ ] Transcript (for video/podcast)
- [ ] Screen reader compatibility
- [ ] Accessible color contrast

**SEO Technical**:

- [ ] Meta title (50-60 characters)
- [ ] Meta description (155-160 characters)
- [ ] URL slug (optimized)
- [ ] Header tags (H1, H2, H3 structure)
- [ ] Schema markup (if applicable)
- [ ] Open Graph tags (social sharing)
- [ ] Twitter Card tags

## Distribution and Promotion

### Primary Distribution

**Channel**: [Blog, YouTube, podcast platform, LinkedIn, etc.]

**Publish Method**: [Immediate | Scheduled | Gated | Ungated]

**Syndication**: [If republishing on Medium, LinkedIn, partner sites]

### Promotion Plan

**Owned Channels**:

- [ ] Email newsletter - [Date] - [Audience segment]
- [ ] Social media - [Platforms] - [Post IDs: SOC-{id1}, SOC-{id2}]
- [ ] Website homepage feature - [Dates]
- [ ] Internal newsletter/Slack - [Date]

**Paid Promotion**:

- [ ] Paid social - [Platforms] - [Budget] - [Dates]
- [ ] Sponsored content - [Platform] - [Budget] - [Dates]
- [ ] Display ads - [Network] - [Budget] - [Dates]

**Earned/Partnership**:

- [ ] PR outreach - [Target publications]
- [ ] Influencer sharing - [Influencers: INF-{id}]
- [ ] Partner co-promotion - [Partners: PAR-{id}]

**Promotion Timeline**:

| Activity | Channel | Date | Owner | Status |
|----------|---------|------|-------|--------|
| Publish | [channel] | [date] | [name] | [ ] |
| Email send | Email | [date] | [name] | [ ] |
| Social promo | LinkedIn/Twitter | [date] | [name] | [ ] |
| Paid boost | Facebook | [date] | [name] | [ ] |

**Promotion Budget**: $[amount allocated to paid promotion]

## Success Metrics

### Primary KPIs

**KPI 1**: [Metric - e.g., Page Views]

- **Target**: [Number]
- **Baseline**: [Historical average or benchmark]
- **Measurement**: [Google Analytics, YouTube Analytics, etc.]
- **Timeframe**: [First 30 days, first 90 days, ongoing]

**KPI 2**: [Metric - e.g., Conversion Rate]

- **Target**: [Percentage or number]
- **Baseline**: [Historical average]
- **Measurement**: [Tool/method]
- **Timeframe**: [Period]

**KPI 3**: [Metric - e.g., Social Shares]

- **Target**: [Number]
- **Baseline**: [Average shares for similar content]
- **Measurement**: [Social analytics]
- **Timeframe**: [Period]

### Secondary Metrics

| Metric | Target | Actual | Variance | Status |
|--------|--------|--------|----------|--------|
| Unique visitors | [number] | [TBD] | [TBD] | [ ] |
| Time on page | [seconds/minutes] | [TBD] | [TBD] | [ ] |
| Scroll depth (% to bottom) | [%] | [TBD] | [TBD] | [ ] |
| Bounce rate | [%] | [TBD] | [TBD] | [ ] |
| CTA click-through rate | [%] | [TBD] | [TBD] | [ ] |
| Email signups/conversions | [number] | [TBD] | [TBD] | [ ] |
| Social engagement rate | [%] | [TBD] | [TBD] | [ ] |
| Comments/discussion | [number] | [TBD] | [TBD] | [ ] |

### SEO Performance

| Metric | Target | Actual | Status |
|--------|--------|--------|--------|
| Search impressions (30 days) | [number] | [TBD] | [ ] |
| Search clicks (30 days) | [number] | [TBD] | [ ] |
| Average search position | [rank] | [TBD] | [ ] |
| Featured snippet | Yes/No | [TBD] | [ ] |
| Backlinks acquired | [number] | [TBD] | [ ] |

**Performance Tracking**: [Link to analytics dashboard or report]

## Review and Approval

### Review Checklist

**Content Quality**:

- [ ] Aligns with brief and campaign objectives
- [ ] Addresses audience pain points and questions
- [ ] Key messages clearly communicated
- [ ] Tone/voice matches brand guidelines
- [ ] Grammar, spelling, and punctuation error-free
- [ ] Factually accurate (sources cited if needed)
- [ ] Free of jargon or jargon explained
- [ ] Scannable (headers, bullets, short paragraphs)

**SEO Optimization**:

- [ ] Primary keyword included in title
- [ ] Keywords naturally integrated in content
- [ ] Meta description compelling and optimized
- [ ] URL slug optimized
- [ ] Header tags properly structured (H1, H2, H3)
- [ ] Internal links included (3-5 relevant pages)
- [ ] External links to authoritative sources
- [ ] Alt text for all images

**Technical**:

- [ ] All assets uploaded and working
- [ ] Links tested and functional
- [ ] Mobile-responsive formatting
- [ ] Accessibility requirements met
- [ ] Analytics tracking configured
- [ ] CTAs prominent and functional

**Brand/Legal**:

- [ ] Brand guidelines followed (BRD-{id})
- [ ] Product claims substantiated
- [ ] Competitive comparisons accurate and legal
- [ ] Copyright/attribution for images and quotes
- [ ] Disclaimers included (if required)

### Approval Process

| Reviewer | Role | Review Focus | Status | Date | Comments |
|----------|------|--------------|--------|------|----------|
| [Name] | Content Manager | Quality, messaging | [ ] | [date] | |
| [Name] | SEO Specialist | SEO optimization | [ ] | [date] | |
| [Name] | Brand Manager | Brand compliance | [ ] | [date] | |
| [Name] | Legal (if req) | Claims, compliance | [ ] | [date] | |
| [Name] | Campaign Manager | Campaign alignment | [ ] | [date] | |

**Final Approval**: [Name] - [Date]

## Post-Publish Actions

### Immediate (Day 1-7)

- [ ] Monitor analytics for first 24 hours
- [ ] Respond to comments/questions
- [ ] Share on personal/team social channels
- [ ] Monitor social mentions and engagement
- [ ] Check for technical issues or broken links
- [ ] Optimize based on initial performance data

### Ongoing (Week 2-4)

- [ ] Weekly performance review
- [ ] Respond to ongoing comments/discussion
- [ ] Adjust paid promotion based on results
- [ ] Identify opportunities for repurposing
- [ ] Track SEO ranking progress

### Long-Term (30+ days)

- [ ] 30-day performance analysis
- [ ] Update content if needed (refresh data, links)
- [ ] Identify evergreen repurpose opportunities
- [ ] Document learnings for future content
- [ ] Archive or update based on performance

## Repurpose and Reuse

### Repurpose Opportunities

**Successful Elements to Reuse**:

- [Element that performed well - e.g., "infographic had 500 shares"]
- [Element that performed well]

**Planned Repurposing**:

- [ ] [New format] - [Description] - [Owner] - [Due date]
- [ ] [New format] - [Description] - [Owner] - [Due date]

**Examples**:

- Blog post → LinkedIn article, Twitter thread, podcast episode
- Video → Blog post, social clips, email content
- Whitepaper → Blog series, webinar, infographic

## Notes & Attachments

### Conversation Log

Track key decisions and revisions:

- **YYYY-MM-DD**: [Decision or change - e.g., "Changed angle to focus on SMB vs enterprise"]
- **YYYY-MM-DD**: [Decision or change]
- **YYYY-MM-DD**: [Decision or change]

### Attachments

- **Content Brief**: [Link if separate brief document]
- **Research**: [Links to research, data sources, competitor analysis]
- **Draft Versions**: [Links to draft history]
- **Assets**: [Links to asset files: AST-{id}]
- **Analytics**: [Link to performance dashboard]

### Open Questions

- [ ] [Question 1] - Assigned: [name] - Due: [date]
- [ ] [Question 2] - Assigned: [name] - Due: [date]
- [x] [Resolved question] - Resolution: [answer] - Date: [date]

## Agent Notes

### For Content Writer

- Ensure content serves audience first, promotion second
- Research thoroughly - cite credible sources
- Write for scanability (headers, bullets, short paragraphs)
- Integrate keywords naturally, never force
- Include clear, compelling CTAs
- Proofread meticulously before submitting for review
- Document research and sources for fact-checking

### For Content Manager

- Review against brief and campaign objectives
- Ensure consistent voice across all campaign content
- Validate claims and competitive statements
- Check that content delivers promised value to audience
- Confirm SEO best practices followed
- Coordinate with reviewers for timely approvals

### For SEO Specialist

- Validate keyword research and targeting
- Ensure technical SEO elements configured correctly
- Review internal linking strategy
- Check for featured snippet opportunities
- Monitor search performance post-publish
- Recommend optimizations based on ranking data

### For Brand Manager

- Verify tone and voice align with brand guidelines
- Check visual assets for brand consistency
- Ensure messaging aligns with brand positioning
- Flag any off-brand language or claims
- Approve before publish if brand-sensitive content

### For Campaign Manager

- Ensure content aligns with campaign timeline
- Coordinate content with other campaign assets
- Track content performance against campaign KPIs
- Identify high-performing content for additional promotion
- Document learnings for future campaigns

## Quality Gates

**Content is Ready for Review When**:

- [ ] Draft complete and meets word count target
- [ ] All required assets included
- [ ] Self-edited for grammar and clarity
- [ ] SEO elements configured
- [ ] CTAs included and links functional
- [ ] Sources cited and factually accurate

**Content is Ready to Publish When**:

- [ ] All reviewers approved
- [ ] Final edits incorporated
- [ ] Assets uploaded and working
- [ ] Technical requirements met
- [ ] Analytics tracking configured
- [ ] Promotion plan ready to execute

## Related Templates

- `/templates/operations/campaign-card.md` - Parent campaign tracking
- `/templates/operations/asset-card.md` - Asset tracking for images, video, etc.
- `/templates/strategy/content-calendar-template.md` - Overall content planning
- `/templates/social/social-promotion-template.md` - Social distribution
- `/templates/analytics/content-performance-report-template.md` - Performance analysis

## Version Control

**Version**: 1.0
**Last Updated**: 2025-01-28
**Owner**: Content Marketing + Content Manager
**Change History**:

- 2025-01-28: Initial template created (v1.0)