# Media Kit Template ## Metadata - ID: PRS-002 - Owner: PR Manager (agents/pr-manager.md) - Contributors: Brand Manager (agents/brand-manager.md), Content Strategist (agents/content-strategist.md), Designer (agents/designer.md) - Reviewers: Executive Orchestrator (agents/executive-orchestrator.md) - Team: `team` - Status: `draft/active/archived` - Dates: created `YYYY-MM-DD` / updated `YYYY-MM-DD` / next-review `YYYY-MM-DD` - Related: BRA-`id`, PRS-`id`, SOC-`id` - Links: `newsroom-url`, `cdn-url`, `download-package-url` ## Purpose Comprehensive evergreen resource for journalists, analysts, and media professionals conducting background research, preparing feature articles, or seeking brand assets. Hosted as web-first experience with self-service asset downloads, optimized for mobile access and WCAG 2.1 AA compliance. ## Media Kit vs Press Kit vs Brand Kit ### Media Kit (This Template) - **Purpose**: Ongoing journalist/analyst resource - **Lifespan**: Evergreen with quarterly updates - **Audience**: Media, analysts, researchers - **Contents**: Company overview, leadership, press releases, assets, coverage - **Format**: Web (newsroom) + PDF backup ### Press Kit (PRS-001) - **Purpose**: Time-sensitive announcement - **Lifespan**: Event/announcement-specific - **Audience**: Media covering specific news - **Contents**: Press release, event assets, supporting docs - **Format**: ZIP file or email attachment ### Brand Kit (BRA-001) - **Purpose**: Visual identity consistency - **Lifespan**: Evergreen with annual updates - **Audience**: Partners, agencies, vendors, internal teams - **Contents**: Logos, colors, fonts, brand guidelines - **Format**: Brand portal + PDF style guide ## Core Components ### 1. Company Overview **Content Requirements**: - Company name (with pronunciation guide if non-obvious) - Legal entity name (if different from brand) - Founding date and origin story - Headquarters location(s) - Number of employees (range acceptable: "500-1000") - Industry/sector classification - Primary products/services (3-5 bullet points) - Target customer/market segments - Geographic presence (markets/countries served) - Key differentiators (2-3 unique value propositions) - Mission/vision statement - Current significant milestones or achievements **Format Variations**: - **Elevator Pitch** (50-75 words): Press release boilerplate - **Medium Overview** (150-200 words): Media kit homepage - **Detailed Backgrounder** (300-500 words): Deep-dive section **Example Structure**: ```markdown ## About [Company Name] ### At a Glance - **Founded**: [Year] in [City] - **Headquarters**: [City, State/Country] - **Employees**: [Number/Range] - **Markets**: [Regions served] - **Customers**: [Number] [type of customers] - **Website**: [URL] ### What We Do [150-200 word description of company mission, products/services, market position, and impact] ### Key Milestones - [Year]: [Major achievement] - [Year]: [Major achievement] - [Year]: [Major achievement] ### Download Company Fact Sheet [PDF button - one-page quick reference] ``` **Accessibility Requirements**: - Clear heading hierarchy (H2 → H3) - Bullet lists for scannable information - Descriptive link text ("Download company fact sheet" not "download") ### 2. Executive Leadership Bios **Required Elements Per Executive**: - Full name and pronunciation (if non-obvious) - Current title and role start date - Professional headshot (multiple formats/orientations) - Short bio (100-150 words) - Long bio (300-500 words) - Notable achievements/credentials (3-5 bullets) - Education (degrees, institutions, graduation years) - Previous roles (2-3 most relevant with companies and dates) - Board positions/affiliations (current) - Speaking engagements (recent/upcoming) - Publications/thought leadership (articles, books, patents) - Social media handles (LinkedIn, Twitter/X) - Media contact for interview requests **Headshot Specifications**: - **Resolution**: 300 DPI minimum for print - **Formats**: JPG (web), PNG (transparent if needed), TIFF (print) - **Dimensions**: Minimum 2000x2000px (square crop baseline) - **Variations**: Horizontal (16:9), vertical (4:5), square (1:1) - **Backgrounds**: Professional office or neutral studio - **Dress**: Business or business casual (consistent with brand) - **Expression**: Approachable, confident, natural smile - **Lighting**: Professional (no harsh shadows, even exposure) - **Delivery**: Color + black/white versions **Bio Structure Template**: ```markdown ## [Full Name], [Title] ![Headshot alt text: Professional photo of [Name], [Title] at [Company]](headshot-url.jpg) [Download: [Square JPG](link) | [Horizontal JPG](link) | [Vertical JPG](link) | [All Formats ZIP](link)] ### Short Bio (100-150 words) [Name] is the [Title] of [Company], where [he/she/they] [primary responsibility]. [He/She/They] brings [X] years of experience in [domain], having previously served as [role] at [company]. [Name] holds a [degree] from [institution] and has been recognized by [award/publication/honor]. ### Full Bio (300-500 words) [Opening paragraph: Current role and top 1-2 achievements with metrics] [Second paragraph: Career history with notable accomplishments at previous companies] [Third paragraph: Industry expertise, speaking engagements, publications, awards] [Fourth paragraph: Education, board positions, personal interests if appropriate] ### Key Credentials - [Credential/Achievement 1 with year] - [Credential/Achievement 2 with year] - [Credential/Achievement 3 with year] ### Connect - LinkedIn: [URL] - Twitter/X: [@handle](URL) ### Media Inquiries Contact: [PR contact email] for interview requests Typical lead time: [timeframe] Available for: [phone/video/in-person/email Q&A] ``` **Accessibility**: - Alt text for headshots (descriptive, not "headshot.jpg") - Screen reader friendly download links - Proper heading levels (H2 for name, H3 for sections) ### 3. Visual Asset Library **Logo Package**: File Formats Required: - **Vector**: SVG (web), EPS (print), AI (Adobe source) - **Raster**: PNG (transparent), JPG (white background) - **Resolutions**: 72 DPI (web), 300 DPI (print) Logo Variations: - Primary logo (horizontal) - Stacked logo (vertical) - Icon/mark only (square) - Wordmark only (text) - Monochrome versions (black, white, grayscale) File Naming Convention: ``` company-logo-[variation]-[color]-[resolution].[ext] Examples: company-logo-primary-full-color-72dpi.png company-logo-stacked-black-300dpi.png company-logo-icon-white-transparent.svg ``` Logo Usage Guidelines (Separate PDF): - Clear space requirements (minimum padding) - Minimum size specifications (never smaller than X) - Acceptable color variations - Prohibited modifications (DO NOT: stretch, rotate, recolor) - Background requirements (minimum contrast) - Examples of correct/incorrect usage **Photography Library**: Categories: - Product photography (white background, lifestyle, detail shots) - Team/culture (office environment, meetings, candid) - Customers/users (diverse representation, authentic scenarios) - Events (conferences, launches, speaking engagements) - Facilities/offices (headquarters, manufacturing, retail) Specifications: - **Resolution**: 300 DPI, minimum 4000px width - **Format**: JPG (sRGB color space) - **Metadata**: Embedded IPTC (title, description, keywords, copyright, credit) - **Releases**: Model releases for recognizable people, property releases for private locations File Naming: ``` YYYYMMDD-[subject]-[context]-[photographer]-[sequence].jpg Example: 20241128-product-lifestyle-kitchen-jsmith-001.jpg ``` Asset Organization: ``` /brand-assets/ ├── logos/ │ ├── svg/ │ ├── eps/ │ ├── png-web/ │ ├── png-print/ │ └── logo-usage-guidelines.pdf ├── photography/ │ ├── products/ │ ├── team/ │ ├── events/ │ ├── facilities/ │ └── customers/ ├── video/ │ ├── b-roll/ │ ├── product-demos/ │ ├── interviews/ │ └── testimonials/ ├── infographics/ └── templates/ ``` **Video Assets**: Categories: - B-roll footage (no audio, general shots for editorial use) - Product demonstrations (how-to, features) - Executive interviews (soundbites, full interviews) - Customer testimonials - Event highlights Specifications: - **Resolution**: 4K (3840x2160), 1080p (1920x1080), 720p (1280x720) - **Format**: MP4 (H.264 codec), MOV (ProRes for high-quality) - **Frame Rate**: 24fps (cinematic), 30fps (standard), 60fps (smooth motion) - **Aspect Ratios**: 16:9 (landscape), 9:16 (vertical), 1:1 (square), 4:5 (portrait) - **Audio**: 48kHz stereo - **Captions**: VTT or SRT subtitle files (required for accessibility) - **Transcripts**: Full text transcript (required for accessibility) **Brand Colors & Typography**: Color Palette Documentation: ```markdown ### Primary Brand Blue - **HEX**: #0066CC - **RGB**: 0, 102, 204 - **CMYK**: 100, 50, 0, 20 - **Pantone**: 286 C - **Usage**: Primary brand color, CTAs, headers ### Secondary Accent Orange - **HEX**: #FF6600 - **RGB**: 255, 102, 0 - **CMYK**: 0, 60, 100, 0 - **Pantone**: 1645 C - **Usage**: Accents, highlights, notifications [Download Color Swatches: [Adobe Swatch](link) | [Sketch](link) | [Figma](link)] ``` Typography Specifications: ```markdown ### Primary Typeface: [Font Name] - **Weights Available**: Light (300), Regular (400), Bold (700) - **Usage**: Headlines in Bold, body text in Regular - **Web Font**: [Google Fonts URL or CDN] - **Desktop Font**: [Download TTF/OTF](link) - **Fallback**: "Font Name", Arial, sans-serif ### Secondary Typeface: [Font Name] - **Usage**: Subheadings, callouts ``` ### 4. Press Release Archive **Organization Structure**: By Date (Primary Navigation): ``` /press-releases/ ├── 2024/ │ ├── november/ │ ├── october/ │ └── september/ ├── 2023/ └── 2022/ ``` By Category (Secondary Filter): - Product Launches - Funding & Financial - Partnerships & Collaborations - Executive Announcements - Awards & Recognition - Research & Reports - Events & Webinars **Press Release Card Format**: ```markdown ### [Headline] **[Date]** | Category: [Category] [150-character excerpt or lead paragraph] [Read Full Release →] [Download PDF →] Related: [Product Page] | [Media Kit] | [Assets] ``` **Features**: - Search functionality (full-text across all releases) - Filter by date range, category, keywords - Sort by date (newest first default) - RSS feed (auto-updates) - Email alerts (subscribe to categories) ### 5. Media Coverage Showcase **Organization**: By Publication Tier: - Tier 1 Media (WSJ, NYT, Forbes, TechCrunch, etc.) - Industry Trade Publications - Regional/Local Media - Podcasts & Video Interviews - Awards & Recognition By Topic: - Product Coverage - Executive Profiles - Thought Leadership - Customer Stories - Company Culture **Coverage Display Format**: ```markdown ### [Publication Logo - linked to article] **"[Article Headline]"** By [Author Name] Published: [Month DD, YYYY] [50-100 word excerpt or pull quote] [Read Full Article →] [Download PDF →] **Reach**: [Publication circulation/unique visitors if known] ``` **Metrics** (Internal tracking, not public display): - Advertising Value Equivalency (AVE) - Estimated reach/impressions - Sentiment (positive/neutral/negative) - Key message pull-through ### 6. Company Fact Sheet **One-Page Quick Reference** (PDF + Web): ```markdown # [Company Name] Fact Sheet **Last Updated**: [Month YYYY] ## Company Overview - **Founded**: [Year] - **Headquarters**: [City, State/Country] - **CEO**: [Name] - **Employees**: [Number or range] - **Website**: [URL] ## Products & Services - [Primary product/service with brief description] - [Primary product/service with brief description] - [Primary product/service with brief description] ## Market Presence - **Customers**: [Number] [type] - **Markets**: [Regions/countries served] - **Partners**: [Number] strategic partners - **Revenue**: [If public or willing to share] ## Key Differentiators - [Unique value proposition 1] - [Unique value proposition 2] - [Unique value proposition 3] ## Notable Achievements - [Award/recognition with date] - [Major milestone with metric] - [Industry leadership indicator] ## Recent News - [Month YYYY]: [Brief headline/description] - [Month YYYY]: [Brief headline/description] - [Month YYYY]: [Brief headline/description] ## Contact Information **Media Relations**: [Name], [Email], [Phone] **General Inquiries**: [Email] **Social Media**: [Platform handles] [Download PDF Version →] ``` **Design Requirements**: - Branded template (company colors/fonts) - File size under 500KB (email-friendly) - Accessible (searchable text, proper structure) - Print-ready (if PDF) ### 7. Media Contacts Directory **Contact Structure**: ```markdown ## General Media Inquiries **[Name], [Title]** - **Phone**: [Direct line] - **Mobile**: [Cell if available] - **Email**: [Direct email] - **Hours**: [Availability and timezone] - **Languages**: [If multilingual] ## Regional Contacts ### North America [Name], [Title] | [Email] | [Phone] ### Europe, Middle East, Africa (EMEA) [Name], [Title] | [Email] | [Phone] ### Asia-Pacific (APAC) [Name], [Title] | [Email] | [Phone] ## Topic-Specific Contacts ### Product/Technology Inquiries [Name], [Title] | [Email] ### Financial/Investor Relations [Name], [Title] | [Email] ### Partnership Inquiries [Name], [Title] | [Email] ## Executive Interview Requests **Coordinator**: [Name], [Email] **Lead Time**: [Typical timeframe - e.g., 5-7 business days] **Formats Available**: Phone, video, in-person (by arrangement) ## Emergency/After-Hours Contact **For urgent breaking news inquiries**: - Phone: [24/7 hotline] - Email: [Monitored email] ## Social Media Newsroom - Twitter/X: [@handle](URL) - LinkedIn: [Company Page](URL) - Facebook: [Page](URL) - Instagram: [@handle](URL) - YouTube: [Channel](URL) ``` ## Advanced Components ### 8. Interactive Timeline **Company History Visualization**: Content Elements: - Founding date and origin story - Funding rounds (if applicable) - Product launches - Key partnerships - Acquisitions or mergers - Geographic expansion - Awards and recognition - Leadership changes - Strategic pivots Implementation Options: - Web-based interactive (Timeline.js, Tiki-Toki) - Scrollytelling (Scrollama.js) - Static infographic (PDF) ### 9. Customer Success Stories **Case Study Format**: ```markdown ## [Customer Company Name] Case Study **Industry**: [Sector] **Size**: [Employees/revenue/relevant metric] **Location**: [HQ] ### Challenge [150-200 words: problem customer faced] ### Solution [200-250 words: how product/service implemented] ### Results - [Metric 1]: [Improvement with %/number] - [Metric 2]: [Improvement with %/number] - [Metric 3]: [Improvement with %/number] ### Customer Quote "[Testimonial, 50-100 words]" — [Name, Title, Company] [Download Full Case Study PDF] [Watch Video Testimonial] ``` ### 10. Expert Source Database **Executive Expertise Directory**: ```markdown ## [Executive Name] **Title**: [Position] **Expertise**: [3-5 topic areas] ### Available for Commentary On - [Topic 1: Specific industry aspect] - [Topic 2: Technology/trend] - [Topic 3: Market dynamics] ### Recent Media Appearances - [Publication/Show]: "[Title]" ([Date]) [Link] - [Publication/Show]: "[Title]" ([Date]) [Link] ### Published Works - [Article title], [Publication] ([Date]) [Link] **Interview Availability**: [Lead time] **Contact for Booking**: [Email] ``` ## Web Implementation ### Homepage Layout **Hero Section**: ``` ┌─────────────────────────────────────────────┐ │ [Company Logo] [Search 🔍]│ │ │ │ [Company Name] Media Center │ │ Your source for news, assets, and │ │ background on [Company] │ │ │ │ [Download Full Media Kit] │ └─────────────────────────────────────────────┘ ``` **Quick Links Section**: ``` ┌──────────────┐ ┌──────────────┐ ┌──────────────┐ │ Latest News │ │ Brand Assets │ │ Leadership │ │ │ │ │ │ │ │ [Icon] │ │ [Icon] │ │ [Icon] │ └──────────────┘ └──────────────┘ └──────────────┘ ┌──────────────┐ ┌──────────────┐ ┌──────────────┐ │ Media Contact│ │ Fact Sheet │ │ Coverage │ │ │ │ │ │ │ │ [Icon] │ │ [Icon] │ │ [Icon] │ └──────────────┘ └──────────────┘ └──────────────┘ ``` **Latest Press Releases** (3-5 most recent): ``` ┌─────────────────────────────────────────────┐ │ [Thumbnail] [Headline] │ │ [Date] | [Category] │ │ [Excerpt...] │ │ [Read More →] │ ├─────────────────────────────────────────────┤ │ [Thumbnail] [Headline] │ │ [Date] | [Category] │ │ [Excerpt...] │ │ [Read More →] │ └─────────────────────────────────────────────┘ [View All Press Releases →] ``` ### Navigation Structure ``` Company Media Center ├── Home ├── News & Updates │ ├── Press Releases (all) │ ├── Blog Posts │ └── Media Coverage ├── About [Company] │ ├── Company Overview │ ├── Leadership Team │ ├── Company History │ └── Fact Sheet ├── Brand Assets │ ├── Logos │ ├── Photography │ ├── Video │ ├── Infographics │ └── Usage Guidelines ├── Resources │ ├── Case Studies │ ├── Research Reports │ ├── White Papers │ └── Data & Statistics ├── Events │ ├── Upcoming Events │ ├── Past Events │ └── Speaking Engagements ├── Media Contacts │ ├── Press Inquiries │ ├── Regional Contacts │ └── Interview Requests └── Subscribe ├── Email Alerts └── RSS Feeds ``` ### Search Functionality **Requirements**: - Full-text search across all content - Autocomplete suggestions - Faceted filters (date, category, content type) - Typo tolerance (fuzzy matching) - Synonym handling ("CEO" finds "Chief Executive") **Implementation**: - Algolia (hosted search API) - ElasticSearch (self-hosted) - Lunr.js (client-side for smaller sites) ### Mobile Optimization **Responsive Breakpoints**: - Mobile: 320px - 768px - Tablet: 769px - 1024px - Desktop: 1025px+ **Mobile-Specific Features**: - Sticky navigation (always accessible) - Hamburger menu (collapsible) - Touch-friendly buttons (44x44px minimum) - Click-to-call phone numbers - Native share sheet integration - Optimized image loading (lazy load, WebP) **Performance Targets**: - Load time: < 3 seconds on 3G - Largest Contentful Paint (LCP): < 2.5s - First Input Delay (FID): < 100ms - Cumulative Layout Shift (CLS): < 0.1 ## Accessibility (WCAG 2.1 AA) ### Perceivable **Text Alternatives**: - Alt text for all images (descriptive, not generic) - Captions for all video content (VTT/SRT) - Transcripts for audio content - Text alternatives for infographics **Color Contrast**: - Body text: 4.5:1 minimum - Large text (18px+): 3:1 minimum - Interactive elements: 3:1 minimum - Test with WebAIM Contrast Checker ### Operable **Keyboard Navigation**: - All interactive elements accessible via Tab - Logical tab order (top to bottom, left to right) - Skip links (jump to main content) - No keyboard traps **Focus Indicators**: - Visible outline on focused elements (2px minimum) - High contrast (not low-opacity) - Consistent across site ### Understandable **Heading Hierarchy**: - H1 for page title (only one per page) - H2 for major sections - H3 for subsections - No skipped levels (H2 → H4) **Link Text**: - Descriptive ("Download company fact sheet" not "click here") - Unique text for links to different destinations - Indicate file type/size ("PDF, 2.5 MB") **Form Labels**: - All input fields have labels - Error messages clear and specific - Success confirmation messages ### Robust **Semantic HTML**: - `