# Feature Release Brief

**Card ID**: `PMK-{PROJECT}-{NNNN}`
**Version**: 1.0
**Status**: Draft | Approved | Released
**Feature**: {FEATURE_NAME}
**Release Date**: {DATE}
**Owner**: {OWNER_NAME}

---

## Feature Overview

### What Is It?

{2-3 sentence description of the feature}

### Release Type

- [ ] Major feature (Tier 1)
- [ ] Enhancement (Tier 2)
- [ ] Minor update (Tier 3)
- [ ] Bug fix / Maintenance

### Key Details

| Attribute | Value |
|-----------|-------|
| Feature name | {Name} |
| Product area | {Area} |
| Availability | {GA / Beta / Limited} |
| Platform | {Web / Mobile / API / All} |
| Pricing impact | {None / Add-on / Plan change} |

---

## Why We Built This

### Customer Problem

{Description of the problem this solves}

### Customer Request/Feedback

| Source | Request |
|--------|---------|
| {Customer/Prospect} | {What they asked for} |
| {Support tickets} | {Pattern observed} |
| {Competitive loss} | {Gap identified} |

### Business Impact

| Metric | Expected Impact |
|--------|-----------------|
| {Metric} | {Expected change} |

---

## Feature Details

### What It Does

{Detailed description of functionality}

### How It Works

{Step-by-step or technical explanation}

### Key Capabilities

| Capability | Description |
|------------|-------------|
| {Capability 1} | {What it enables} |
| {Capability 2} | {What it enables} |
| {Capability 3} | {What it enables} |

### Screenshots / Mockups

| Screen | Description | Image |
|--------|-------------|-------|
| {Screen 1} | {What it shows} | {Link/embed} |
| {Screen 2} | {What it shows} | {Link/embed} |

---

## Messaging

### Headline

{Feature headline - what it is in one line}

### Benefit Statement

{Customer benefit in one sentence}

### Feature Description

**Short (1 sentence)**:
{Brief description}

**Medium (2-3 sentences)**:
{Moderate description}

**Long (paragraph)**:
{Full description for detailed contexts}

### Key Messages

1. {Message 1}
2. {Message 2}
3. {Message 3}

### Proof Point

{Data or customer evidence supporting value}

---

## Target Audience

### Who Benefits Most

| Persona | Why They Care |
|---------|---------------|
| {Persona 1} | {Specific benefit} |
| {Persona 2} | {Specific benefit} |

### Use Cases

| Use Case | Before | After |
|----------|--------|-------|
| {Use case 1} | {How they did it} | {How they do it now} |
| {Use case 2} | {How they did it} | {How they do it now} |

---

## Communication Plan

### Internal Communication

| Audience | Method | Timing | Owner |
|----------|--------|--------|-------|
| Product team | {Method} | T-{X} | {Name} |
| Sales | {Method} | T-{X} | {Name} |
| Support | {Method} | T-{X} | {Name} |
| Customer Success | {Method} | T-{X} | {Name} |
| All hands | {Method} | {Date} | {Name} |

### External Communication

| Channel | Content | Timing | Owner |
|---------|---------|--------|-------|
| In-app | {Type} | {When} | {Name} |
| Email | {Type} | {When} | {Name} |
| Blog | {Type} | {When} | {Name} |
| Social | {Type} | {When} | {Name} |
| Help docs | {Type} | {When} | {Name} |

---

## Enablement

### Sales Enablement

| Material | Status | Location |
|----------|--------|----------|
| Talk track | {Status} | {Link} |
| Demo flow | {Status} | {Link} |
| FAQ | {Status} | {Link} |
| Objection handling | {Status} | {Link} |

### Support Enablement

| Material | Status | Location |
|----------|--------|----------|
| Help article | {Status} | {Link} |
| Troubleshooting guide | {Status} | {Link} |
| Known issues | {Status} | {Link} |

### Training

| Session | Audience | Date |
|---------|----------|------|
| {Training} | {Who} | {When} |

---

## Rollout Plan

### Availability

| Segment | Availability | Date |
|---------|--------------|------|
| Beta users | {Status} | {Date} |
| {Plan tier} | {Status} | {Date} |
| All users | {Status} | {Date} |

### Migration / Upgrade

{If applicable: how existing users transition}

---

## Success Metrics

### Feature Adoption

| Metric | Target | Tracking |
|--------|--------|----------|
| Activation rate | {%} | {Tool} |
| Usage frequency | {X/period} | {Tool} |
| Feature retention | {%} | {Tool} |

### Business Impact

| Metric | Target | Tracking |
|--------|--------|----------|
| {Metric} | {Target} | {Tool} |

---

## Frequently Asked Questions

### Customer FAQ

| Question | Answer |
|----------|--------|
| {Q1} | {A1} |
| {Q2} | {A2} |
| {Q3} | {A3} |

### Internal FAQ

| Question | Answer |
|----------|--------|
| {Q1} | {A1} |
| {Q2} | {A2} |

---

## Known Limitations

| Limitation | Workaround | Planned Fix |
|------------|------------|-------------|
| {Limitation 1} | {How to work around} | {Timeline} |
| {Limitation 2} | {How to work around} | {Timeline} |

---

## Related Features

| Feature | Relationship |
|---------|--------------|
| {Feature} | {How it relates} |
| {Roadmap item} | {Future enhancement} |

---

## Approvals

| Role | Name | Status | Date |
|------|------|--------|------|
| Product Manager | | | |
| Product Marketing | | | |
| Engineering | | | |

---

## Version History

| Version | Date | Author | Changes |
|---------|------|--------|---------|
| 1.0 | {DATE} | {Name} | Initial brief |

---

*Template version: 1.0 | MMK Framework*