# Influencer Campaign Brief

**Card ID**: `SOC-{PROJECT}-{NNNN}`
**Version**: 1.0
**Status**: Draft | Sent | Active | Complete
**Campaign**: {CAMPAIGN_NAME}
**Creator**: {INFLUENCER_NAME}
**Owner**: {OWNER_NAME}

---

## Campaign Overview

### About {Brand Name}

{2-3 sentences about the brand, mission, and values}

### Campaign Objective

{What we're trying to achieve with this partnership}

### Key Message

{The single most important thing audiences should take away}

---

## Partnership Details

### Creator Information

| Field | Detail |
|-------|--------|
| Name | {Full name} |
| Handle(s) | @{handle} |
| Audience size | {Follower count} |
| Engagement rate | {%} |
| Primary platform | {Platform} |
| Content niche | {Category} |

### Deliverables

| Deliverable | Platform | Format | Due Date |
|-------------|----------|--------|----------|
| {Post type} | {Platform} | {Specs} | {Date} |
| {Story} | {Platform} | {Specs} | {Date} |
| {Video} | {Platform} | {Specs} | {Date} |

### Timeline

| Phase | Date | Activity |
|-------|------|----------|
| Brief sent | {Date} | Creator receives brief |
| Product/asset delivery | {Date} | Materials arrive |
| Content creation | {Date} | Creator produces content |
| Draft submission | {Date} | Content for review |
| Revision (if needed) | {Date} | Feedback period |
| Final approval | {Date} | Content approved |
| Publish window | {Date range} | Content goes live |
| Reporting | {Date} | Performance metrics due |

---

## Creative Direction

### Campaign Theme

{Description of overall campaign concept}

### Key Messages to Include

1. {Primary message}
2. {Secondary message}
3. {Call to action}

### Talking Points

**Do mention**:
- {Key product feature/benefit}
- {Brand differentiator}
- {Relevant offer or CTA}
- {Campaign hashtag}

**Don't mention**:
- {Competitor names}
- {Sensitive topics}
- {Unverified claims}
- {Off-brand messaging}

### Visual Guidelines

**Required elements**:
- Product visibility: {How product should appear}
- Branding: {Logo placement, colors, etc.}
- Setting: {Preferred environment/context}

**Creative freedom**:
- {What creator can determine themselves}
- {How much editing is allowed}
- {Music/audio preferences}

### Tone & Style

| Attribute | Guidance |
|-----------|----------|
| Overall tone | {Authentic, educational, aspirational, etc.} |
| Energy level | {High, medium, calm} |
| Humor | {Yes/No, type if yes} |
| Polish level | {Polished, casual, raw} |

---

## Product Information

### Product Details

| Field | Information |
|-------|-------------|
| Product name | {Name} |
| Category | {Type} |
| Key features | {Feature list} |
| Price point | {Price} |
| Availability | {Where to purchase} |

### Unique Selling Points

1. {USP 1 with proof point}
2. {USP 2 with proof point}
3. {USP 3 with proof point}

### Common Questions

| Question | Answer |
|----------|--------|
| {FAQ 1} | {Response} |
| {FAQ 2} | {Response} |
| {FAQ 3} | {Response} |

---

## FTC & Disclosure Requirements

### Required Disclosures

**All content MUST include**:
- Clear disclosure of paid partnership
- Disclosure must be prominent and unmissable
- Must appear within first three lines (Instagram)
- Must be visible without clicking "more"

**Acceptable formats**:
- #ad (required)
- #sponsored
- "Paid partnership with {Brand Name}" (platform feature)
- Verbal disclosure in video content

**Placement**:
- [ ] Beginning of caption/video
- [ ] Above the fold
- [ ] Not buried in hashtags
- [ ] Repeated if content is long-form

### Platform-Specific Tools

| Platform | Feature | Requirement |
|----------|---------|-------------|
| Instagram | Paid partnership label | Required |
| TikTok | Branded content toggle | Required |
| YouTube | Includes paid promotion | Required |

---

## Campaign Assets

### Provided Materials

| Asset | Description | Location |
|-------|-------------|----------|
| Product | {What's being sent} | {Shipping info} |
| Images | {Brand images} | {Link} |
| Logos | {Logo files} | {Link} |
| B-roll | {If applicable} | {Link} |
| Copy points | {Messaging doc} | {Link} |

### Tracking Links & Codes

| Type | Value | Usage |
|------|-------|-------|
| UTM link | {Full URL} | Bio link |
| Shortened URL | {Bitly} | Caption |
| Promo code | {CODE} | Audience discount |
| Affiliate link | {If applicable} | Sales tracking |

---

## Content Approval Process

### Submission Requirements

**Draft content should include**:
- Full caption text
- All media files (photo/video)
- Planned hashtags
- Posting date/time

**Submit to**: {Email or platform}
**Deadline**: {Date}

### Review Criteria

| Criterion | Standard |
|-----------|----------|
| Brand safety | No sensitive content |
| Message accuracy | Key points covered |
| Disclosure | FTC compliant |
| Quality | Meets production standards |
| Timing | Within publish window |

### Feedback Timeline

| Stage | Timeline |
|-------|----------|
| Initial review | {X} business days |
| Feedback provided | {X} business days |
| Revision review | {X} business days |

### Revision Policy

- Up to {X} rounds of revisions included
- Additional revisions: {Policy}
- Revision turnaround: {X} business days

---

## Compensation

### Payment Terms

| Component | Amount | Notes |
|-----------|--------|-------|
| Base fee | ${Amount} | For deliverables |
| Performance bonus | ${Amount} | If targets met |
| Product value | ${Amount} | Gifted items |
| **Total** | **${Amount}** | |

### Payment Schedule

| Milestone | Amount | Timing |
|-----------|--------|--------|
| Upon signing | {%} | {Terms} |
| Upon delivery | {%} | {Terms} |
| Upon publish | {%} | {Terms} |

### Payment Method

{Payment platform and process details}

---

## Usage Rights

### Content Ownership

| Right | Scope |
|-------|-------|
| Creator retains | Original ownership |
| Brand receives | License per below |

### License Grant

| Usage | Permitted | Duration |
|-------|-----------|----------|
| Brand organic social | Yes/No | {Period} |
| Brand paid social | Yes/No | {Period} |
| Website | Yes/No | {Period} |
| Email marketing | Yes/No | {Period} |
| Print/OOH | Yes/No | {Period} |
| Modifications allowed | Yes/No | {Details} |

### Attribution

When brand uses content:
- {How creator will be credited}
- {Tagging requirements}

---

## Performance Expectations

### Minimum Deliverables

| Metric | Target |
|--------|--------|
| Views | {Number} |
| Engagement rate | {%} |
| Link clicks | {Number} |
| Promo code uses | {Number} |

### Reporting Requirements

**Creator provides** (within {X} days of posting):
- [ ] Screenshot of insights
- [ ] View count
- [ ] Engagement metrics
- [ ] Link click data
- [ ] Promo code attribution (if applicable)

---

## Exclusivity

### Category Exclusivity

| Period | Restriction |
|--------|-------------|
| Before campaign | {X} days - no competing brands |
| During campaign | Full exclusivity in {category} |
| After campaign | {X} days - no competing brands |

### Competing Brands

{List of competitors covered by exclusivity}

---

## Contact Information

### Brand Contacts

| Role | Name | Email | Response Time |
|------|------|-------|---------------|
| Campaign Manager | {Name} | {Email} | {Hours} |
| Creative Director | {Name} | {Email} | {Hours} |
| Legal/Compliance | {Name} | {Email} | {Hours} |

### Emergency Contact

For urgent issues: {Phone/email}

---

## Agreement

By proceeding with content creation, creator acknowledges:
- [ ] Receipt of this brief
- [ ] Understanding of deliverables
- [ ] Agreement to FTC compliance
- [ ] Acceptance of usage rights terms
- [ ] Commitment to exclusivity period

**Creator signature**: ____________________
**Date**: ____________________

---

## Appendix

### Reference Content

| Description | Link |
|-------------|------|
| Previous successful content | {URL} |
| Brand style guide | {URL} |
| Campaign mood board | {URL} |
| Competitor examples (what to avoid) | {URL} |

### Additional Resources

- [FTC Endorsement Guidelines](https://www.ftc.gov/tips-advice/business-center/guidance/disclosures-101-social-media-influencers)
- [Platform-specific policies] ({URL})

---

*Template version: 1.0 | MMK Framework*