# Video Production Brief

**Card ID**: `CRE-{PROJECT}-{NNNN}`
**Version**: 1.0
**Status**: Draft | Approved | In Production | Post | Complete
**Project**: {VIDEO_NAME}
**Due Date**: {DATE}
**Owner**: {OWNER_NAME}

---

## Project Overview

### Video Details

| Field | Value |
|-------|-------|
| Project name | {Name} |
| Video type | Brand / Product / Testimonial / Tutorial / Event / Social |
| Target length | {Duration} |
| Delivery date | {Date} |
| Primary platform | {YouTube / Social / Website / Event / Ads} |

### Purpose

{Why we're creating this video and what it should accomplish}

### Objectives

| Objective | Metric | Target |
|-----------|--------|--------|
| {Objective 1} | {Metric} | {Target} |
| {Objective 2} | {Metric} | {Target} |

---

## Target Audience

### Who This Is For

| Attribute | Detail |
|-----------|--------|
| Primary audience | {Who} |
| Secondary audience | {Who} |
| Where they'll watch | {Context} |
| What they know | {Knowledge level} |
| What they feel | {Current state} |

### Desired Response

{What we want viewers to think, feel, or do after watching}

---

## Message & Story

### Core Message

{Single most important takeaway}

### Key Messages

1. {Message 1}
2. {Message 2}
3. {Message 3}

### Story Structure

| Section | Duration | Content |
|---------|----------|---------|
| Hook | {sec} | {What grabs attention} |
| Setup | {sec} | {Context/problem} |
| Body | {sec} | {Main content} |
| Resolution | {sec} | {Solution/outcome} |
| CTA | {sec} | {What to do next} |

### Script Outline

**Opening**:
{Hook and setup}

**Middle**:
{Main content points}

**Closing**:
{Resolution and CTA}

### Call to Action

Primary: {What we want viewers to do}
Secondary: {Alternative action}

---

## Creative Direction

### Tone & Style

| Attribute | Direction |
|-----------|-----------|
| Tone | {Professional / Casual / Inspirational / Educational} |
| Energy | {Calm / Dynamic / Urgent / Uplifting} |
| Pacing | {Fast / Moderate / Slow / Variable} |

### Visual Style

| Element | Direction |
|---------|-----------|
| Color palette | {Colors/mood} |
| Lighting | {Natural / Studio / Dramatic / Soft} |
| Camera work | {Static / Handheld / Drone / Mix} |
| Framing | {Wide / Close / Mixed} |

### Reference Videos

| Reference | What We Like | Link |
|-----------|--------------|------|
| {Video 1} | {What to emulate} | {URL} |
| {Video 2} | {What to emulate} | {URL} |
| {Video 3} | {What to emulate} | {URL} |

### Brand Requirements

- Logo placement: {Requirements}
- Brand colors: {How to incorporate}
- Brand fonts: {Usage}
- Disclaimer/legal: {Required elements}

---

## Production Requirements

### Format Specifications

| Spec | Requirement |
|------|-------------|
| Resolution | {4K / 1080p / 720p} |
| Frame rate | {24 / 30 / 60 fps} |
| Aspect ratio | {16:9 / 1:1 / 9:16 / 4:5} |
| Delivery format | {H.264 / ProRes / etc.} |
| File naming | {Convention} |

### Versions Needed

| Version | Duration | Aspect Ratio | Platform |
|---------|----------|--------------|----------|
| Full | {Length} | {Ratio} | {Platform} |
| Cutdown 1 | {Length} | {Ratio} | {Platform} |
| Cutdown 2 | {Length} | {Ratio} | {Platform} |
| Social | {Length} | {Ratio} | {Platform} |

### Audio Requirements

| Element | Specification |
|---------|---------------|
| Music | {Licensed / Original / Library} |
| Voiceover | {Yes / No - details} |
| Sound design | {Level of complexity} |
| Captions | {Open / Closed / Burned-in} |
| Languages | {Languages needed} |

---

## Talent & Participants

### On-Camera Talent

| Role | Person | Notes |
|------|--------|-------|
| {Role} | {Name/TBD} | {Requirements} |

### Voiceover

| Attribute | Requirement |
|-----------|-------------|
| Voice type | {Male / Female / Non-binary} |
| Age range | {Range} |
| Tone | {Warm / Authoritative / Friendly} |
| Accent | {Preference} |

### Interviews (if applicable)

| Interviewee | Role | Topics |
|-------------|------|--------|
| {Name} | {Title} | {What they'll discuss} |

### Customer Testimonials (if applicable)

| Customer | Company | Story Focus |
|----------|---------|-------------|
| {Name} | {Company} | {Key points} |

---

## Production Plan

### Pre-Production

| Task | Owner | Due Date | Status |
|------|-------|----------|--------|
| Script draft | {Name} | {Date} | {Status} |
| Script approval | {Name} | {Date} | {Status} |
| Storyboard | {Name} | {Date} | {Status} |
| Location scout | {Name} | {Date} | {Status} |
| Talent booking | {Name} | {Date} | {Status} |
| Shot list | {Name} | {Date} | {Status} |

### Production

| Day | Date | Location | Scenes | Notes |
|-----|------|----------|--------|-------|
| 1 | {Date} | {Location} | {Scenes} | {Notes} |
| 2 | {Date} | {Location} | {Scenes} | {Notes} |

### Post-Production

| Task | Owner | Due Date | Status |
|------|-------|----------|--------|
| Rough cut | {Name} | {Date} | {Status} |
| Feedback round 1 | {Name} | {Date} | {Status} |
| Fine cut | {Name} | {Date} | {Status} |
| Color grade | {Name} | {Date} | {Status} |
| Sound mix | {Name} | {Date} | {Status} |
| Final delivery | {Name} | {Date} | {Status} |

---

## Locations

### Location Details

| Location | Address | Contact | Notes |
|----------|---------|---------|-------|
| {Location 1} | {Address} | {Contact} | {Requirements} |

### Location Requirements

- [ ] Permits required
- [ ] Insurance certificate
- [ ] Power access
- [ ] Parking
- [ ] Quiet environment
- [ ] {Other requirements}

---

## Equipment & Resources

### Equipment List

| Equipment | Provided By | Notes |
|-----------|-------------|-------|
| Camera | {Provider} | {Model/specs} |
| Lighting | {Provider} | {Requirements} |
| Audio | {Provider} | {Requirements} |
| Teleprompter | {Provider} | {If needed} |
| Props | {Provider} | {List} |

### Product/Assets Needed

| Asset | Source | Status |
|-------|--------|--------|
| Product samples | {Source} | {Status} |
| Screenshots | {Source} | {Status} |
| Graphics | {Source} | {Status} |
| B-roll | {Source} | {Status} |

---

## Budget

### Budget Breakdown

| Category | Estimated | Actual |
|----------|-----------|--------|
| Pre-production | ${} | |
| Production (crew) | ${} | |
| Production (equipment) | ${} | |
| Talent | ${} | |
| Location | ${} | |
| Post-production | ${} | |
| Music/licensing | ${} | |
| Contingency | ${} | |
| **Total** | **${}** | |

---

## Team

### Project Team

| Role | Name | Responsibility |
|------|------|----------------|
| Project owner | {Name} | Brief, approvals |
| Producer | {Name} | Coordination |
| Director | {Name} | Creative vision |
| DP/Camera | {Name} | Cinematography |
| Editor | {Name} | Post-production |
| Sound | {Name} | Audio |

### Vendor/Agency

| Vendor | Contact | Scope |
|--------|---------|-------|
| {Vendor} | {Name} | {What they do} |

---

## Approval Process

### Review Points

| Stage | Reviewers | Timeline |
|-------|-----------|----------|
| Script | {Names} | {Days} |
| Storyboard | {Names} | {Days} |
| Rough cut | {Names} | {Days} |
| Fine cut | {Names} | {Days} |
| Final | {Names} | {Days} |

### Feedback Guidelines

- Specific, actionable feedback
- Focus on {strategic/creative} alignment
- Consolidate feedback before sharing
- Turnaround within {X} business days

---

## Distribution Plan

### Primary Distribution

| Platform | Format | Publish Date |
|----------|--------|--------------|
| {Platform} | {Format} | {Date} |

### Supporting Assets

| Asset | Purpose | Owner |
|-------|---------|-------|
| Thumbnail | YouTube/social | {Name} |
| Animated GIF | Social teasers | {Name} |
| Still frames | PR/social | {Name} |

---

## Legal & Compliance

### Rights & Releases

- [ ] Talent releases signed
- [ ] Location releases signed
- [ ] Music license secured
- [ ] Stock footage licensed
- [ ] Brand approvals obtained

### Required Elements

- [ ] Copyright notice
- [ ] Trademark symbols
- [ ] Disclaimer text: {Text}
- [ ] Regulatory compliance: {Requirements}

---

## Success Metrics

### Performance Metrics

| Metric | Target | Tracking |
|--------|--------|----------|
| Views | {#} | {Tool} |
| Watch time | {%} | {Tool} |
| Engagement | {#} | {Tool} |
| Conversions | {#} | {Tool} |

---

## Appendix

### A. Script

{Link to full script}

### B. Storyboard

{Link to storyboard}

### C. Shot List

{Link to shot list}

### D. Reference Materials

{Links to brand assets, reference videos}

---

## Version History

| Version | Date | Author | Changes |
|---------|------|--------|---------|
| 1.0 | {DATE} | {Name} | Initial brief |

---

*Template version: 1.0 | MMK Framework*