# Social Media Post Template

**Card ID**: `SOC-{PROJECT}-{NNNN}`
**Version**: 1.0
**Status**: Draft | Scheduled | Published | Archived
**Publish Date**: {DATE}
**Platform**: {PLATFORM}
**Owner**: {OWNER_NAME}

---

## Post Details

| Field | Value |
|-------|-------|
| Campaign | {Campaign name} |
| Content Pillar | {Pillar name} |
| Post Type | Organic / Paid / Boosted |
| Goal | Awareness / Engagement / Traffic / Conversion |
| Target Audience | {Audience segment} |

---

## Platform-Specific Content

### LinkedIn

**Text** (3,000 chars max):
```
{Post copy}

{Include relevant hashtags}
```

**Format**: Text / Image / Video / Document / Poll / Article
**Media**: {Link to assets}
**CTA**: {Call to action}

---

### Twitter/X

**Tweet** (280 chars):
```
{Tweet copy with hashtags}
```

**Thread** (if applicable):
```
1/ {First tweet}

2/ {Second tweet}

3/ {Third tweet with CTA}
```

**Media**: Image / GIF / Video / Poll
**Alt text**: {Accessibility description}

---

### Instagram

**Caption** (2,200 chars max):
```
{Opening hook}

{Body copy}

{Call to action}

{Hashtags - up to 30}
```

**Format**: Feed / Stories / Reels / Carousel
**Media specs**:
- Feed: 1080x1080 (square) or 1080x1350 (portrait)
- Stories/Reels: 1080x1920
- Carousel: Up to 10 slides

**First comment hashtags**:
```
{Additional hashtags}
```

---

### TikTok

**Hook** (first 3 seconds):
```
{Attention grabber}
```

**Script outline**:
```
[0:00-0:03] Hook: {Opening}
[0:03-0:15] Problem/Setup: {Context}
[0:15-0:45] Content: {Main message}
[0:45-0:60] CTA: {Action}
```

**Audio**: Original / Trending sound: {Name}
**Hashtags**: {Hashtags including trending}

---

### Facebook

**Post** (63,206 chars max):
```
{Post copy}

{Link if applicable}
```

**Format**: Text / Photo / Video / Link / Event / Live
**Visibility**: Public / Friends / Group

---

## Visual Assets

### Required Assets

| Asset | Specs | Status | Location |
|-------|-------|--------|----------|
| Primary image | {Dimensions} | Ready/Pending | {Link} |
| Video | {Length, format} | Ready/Pending | {Link} |
| Thumbnail | {Dimensions} | Ready/Pending | {Link} |

### Asset Checklist

- [ ] Follows brand guidelines
- [ ] Includes alt text for accessibility
- [ ] Optimized for platform
- [ ] Legal clearance obtained
- [ ] No watermarks or third-party logos

---

## Hashtag Selection

### Branded

- #{BrandHashtag}
- #{CampaignHashtag}

### Industry/Topic

- #{Relevant1}
- #{Relevant2}
- #{Relevant3}

### Trending (if applicable)

- #{Trending1}

---

## Targeting (Paid Posts)

| Parameter | Selection |
|-----------|-----------|
| Location | {Geographic targets} |
| Age | {Range} |
| Gender | {Selection} |
| Interests | {Interest targets} |
| Behaviors | {Behavioral targets} |
| Custom audience | {Audience name} |
| Lookalike | {Source audience} |

**Budget**: ${Amount}
**Duration**: {Start} to {End}
**Bid strategy**: {Strategy}

---

## UTM Parameters

```
utm_source={platform}
utm_medium=social
utm_campaign={campaign_name}
utm_content={post_id}
utm_term={optional_keyword}
```

**Full URL**: {Destination URL with UTMs}
**Shortened URL**: {Bitly or equivalent}

---

## Engagement Plan

### Expected Responses

| Response Type | Prepared Reply |
|---------------|----------------|
| Question about {topic} | {Response} |
| Positive feedback | {Thank you response} |
| Negative feedback | {Escalation path} |

### Monitoring

- [ ] Monitor comments for first {X} hours
- [ ] Respond to questions within {X} hours
- [ ] Flag issues to {escalation contact}

---

## Approval Workflow

| Stage | Approver | Status | Date |
|-------|----------|--------|------|
| Copy review | {Name} | Pending/Approved | |
| Visual review | {Name} | Pending/Approved | |
| Legal review | {Name} | Pending/Approved/N/A | |
| Final approval | {Name} | Pending/Approved | |

---

## Performance Tracking

### Goals

| Metric | Target | Actual |
|--------|--------|--------|
| Impressions | {Target} | |
| Reach | {Target} | |
| Engagements | {Target} | |
| Engagement rate | {Target}% | |
| Link clicks | {Target} | |
| Conversions | {Target} | |

### Post-Publish Notes

**Performance**: {Above/At/Below expectations}
**Key learnings**: {What worked or didn't}
**Replication**: {Should this be repeated?}

---

## Related Posts

| Post ID | Platform | Relationship |
|---------|----------|--------------|
| {ID} | {Platform} | Series / Repurpose / Reply |

---

*Template version: 1.0 | MMK Framework*