# User-Generated Content (UGC) Brief

**Card ID**: `SOC-{PROJECT}-{NNNN}`
**Version**: 1.0
**Status**: Draft | Active | Closed
**Campaign**: {CAMPAIGN_NAME}
**Owner**: {OWNER_NAME}

---

## Campaign Overview

### Objective

{What you want to achieve with UGC}

### Target Outcome

| Metric | Target |
|--------|--------|
| Submissions | {Number} |
| Engagement | {Rate}% |
| Reach | {Number} |
| Conversions | {Number} |

### Timeline

| Phase | Start | End |
|-------|-------|-----|
| Promotion | {Date} | {Date} |
| Submission window | {Date} | {Date} |
| Selection/curation | {Date} | {Date} |
| Publishing | {Date} | {Date} |

---

## Campaign Mechanics

### Participation Method

- [ ] Hashtag submission: #{CampaignHashtag}
- [ ] Tag brand account: @{BrandHandle}
- [ ] Entry form submission
- [ ] Direct message submission
- [ ] Email submission

### Content Requirements

| Requirement | Specification |
|-------------|---------------|
| Format | Photo / Video / Both |
| Minimum quality | {Resolution/specs} |
| Maximum length | {For video} |
| Must include | {Product, hashtag, etc.} |
| Must not include | {Competitor products, etc.} |

### Eligibility

- Age requirement: {Minimum age}
- Geographic: {Eligible regions}
- Account type: Public / Private accepted
- Followers: {Minimum, if applicable}

---

## Creative Direction

### Content Theme

{Description of desired aesthetic and messaging}

### Visual Guidelines

**Do**:
- {Encouraged visual element}
- {Encouraged visual element}
- {Encouraged visual element}

**Don't**:
- {Discouraged element}
- {Discouraged element}
- {Discouraged element}

### Tone & Style

| Attribute | Direction |
|-----------|-----------|
| Mood | {Aspirational, playful, authentic, etc.} |
| Setting | {Lifestyle context} |
| Perspective | {POV guidance} |
| Editing | {Filter/editing preferences} |

### Example Content

| Example | Link | Why It Works |
|---------|------|--------------|
| {Description} | {URL} | {Key elements} |
| {Description} | {URL} | {Key elements} |

---

## Incentive Structure

### Rewards

| Tier | Criteria | Reward |
|------|----------|--------|
| All participants | Valid submission | {Recognition, discount, etc.} |
| Featured | Selected for sharing | {Credit, product, etc.} |
| Winner(s) | Top selection | {Prize, experience, etc.} |

### Selection Criteria

| Criterion | Weight |
|-----------|--------|
| Creativity | {%} |
| Brand alignment | {%} |
| Technical quality | {%} |
| Engagement | {%} |
| Authenticity | {%} |

---

## Legal & Rights

### Terms & Conditions

- [ ] Participants grant usage rights
- [ ] No purchase necessary (if applicable)
- [ ] Age verification required
- [ ] Void where prohibited
- [ ] Contest rules posted publicly

### Content Rights

| Right | Scope |
|-------|-------|
| Platforms | {Where content can be used} |
| Duration | {Time period for use} |
| Modifications | {Can content be edited?} |
| Attribution | {How creators are credited} |
| Exclusivity | {Exclusive or non-exclusive} |

### Consent Capture

Required acknowledgments:
- [ ] Rights grant acceptance
- [ ] Terms and conditions acceptance
- [ ] Privacy policy acceptance
- [ ] Marketing opt-in (if applicable)

---

## Promotion Plan

### Announcement Channels

| Channel | Asset Type | Publish Date |
|---------|------------|--------------|
| {Platform} | {Post type} | {Date} |
| {Platform} | {Post type} | {Date} |
| Email | {Blast/segment} | {Date} |
| Website | {Banner/page} | {Date} |

### Promotional Copy

**Announcement**:
```
{Copy for campaign launch}
```

**Reminder**:
```
{Copy for mid-campaign reminder}
```

**Last chance**:
```
{Copy for deadline approaching}
```

---

## Curation Process

### Review Workflow

1. **Collection**: {How submissions are gathered}
2. **Screening**: {Initial review criteria}
3. **Shortlisting**: {Selection to top candidates}
4. **Final selection**: {Decision process}
5. **Creator notification**: {How winners are informed}

### Content Moderation

| Check | Reviewer | Criteria |
|-------|----------|----------|
| Brand safety | {Role} | {Guidelines} |
| Quality check | {Role} | {Standards} |
| Legal review | {Role} | {Requirements} |
| Final approval | {Role} | {Sign-off} |

---

## Publishing Plan

### Feature Schedule

| Date | Platform | Content | Creator Credit |
|------|----------|---------|----------------|
| {Date} | {Platform} | {Post type} | {Attribution format} |

### Creator Communication

**Selection notification**:
```
{Template for informing selected creators}
```

**Non-selection (if needed)**:
```
{Template for those not selected}
```

**Usage notification**:
```
{Template for when content is published}
```

---

## Tracking & Measurement

### Campaign Hashtag Monitoring

| Hashtag | Purpose | Tracking Tool |
|---------|---------|---------------|
| #{Campaign} | Primary | {Tool} |
| #{Variant} | Variation | {Tool} |

### Metrics to Track

| Metric | Source | Target |
|--------|--------|--------|
| Total submissions | {Tool} | {Number} |
| Unique participants | {Tool} | {Number} |
| Engagement on UGC | {Tool} | {Rate}% |
| Reach expansion | {Tool} | {Number} |
| Conversion from UGC | {Tool} | {Number} |

---

## Creator Relationships

### Standout Creators

| Creator | Handle | Content Quality | Future Potential |
|---------|--------|-----------------|------------------|
| {Name} | @{handle} | {Rating} | Ambassador / Collaboration / One-time |

### Follow-Up Actions

- [ ] Thank all participants publicly
- [ ] Send personal thanks to featured creators
- [ ] Add standouts to influencer database
- [ ] Reach out for deeper partnerships

---

## Campaign Retrospective

### Performance Summary

| Metric | Target | Actual | Variance |
|--------|--------|--------|----------|
| {Metric} | {Target} | {Actual} | {+/-} |

### Key Learnings

**What worked**:
- {Learning}
- {Learning}

**What didn't**:
- {Learning}
- {Learning}

### Recommendations

{Recommendations for future UGC campaigns}

---

## Approvals

| Role | Name | Signature | Date |
|------|------|-----------|------|
| Campaign Owner | | | |
| Legal | | | |
| Marketing Director | | | |

---

*Template version: 1.0 | MMK Framework*