# documents

id: dd67b2fe-fff0-4751-96b1-b773457538a7
type: prd
title: E-Commerce Platform PRD
created_at: 2025-08-03 15:55:38
updated_at: 2025-08-04 00:00:31
content:
# Product Requirements Document: E-Commerce Platform

## Executive Summary

This PRD outlines the development of a modern, scalable e-commerce platform that enables businesses to sell products online with a seamless user experience. The platform will include essential e-commerce features while maintaining high performance, security, and user satisfaction.

## Product Vision

To create a comprehensive e-commerce solution that empowers businesses to establish and grow their online presence while providing customers with an intuitive, secure, and efficient shopping experience.

## Target Audience

### Primary Users
- **Business Owners**: Small to medium-sized businesses looking to establish online presence
- **Customers**: End-users purchasing products through the platform
- **Administrators**: Platform managers handling operations and support

### User Personas
1. **Sarah (Business Owner)**: 35-year-old entrepreneur running a boutique clothing store
2. **Mike (Customer)**: 28-year-old tech professional who prefers online shopping
3. **Admin Lisa**: 30-year-old platform administrator managing multiple stores

## Product Goals

### Business Goals
- Enable businesses to increase revenue through online sales
- Reduce operational costs through automation
- Improve customer acquisition and retention
- Scale to support 1000+ concurrent users

### User Goals
- Easy product discovery and search
- Secure and fast checkout process
- Order tracking and management
- Responsive customer support

## Functional Requirements

### Core Features

#### 1. User Authentication & Management
- User registration and login
- Password reset functionality
- Profile management
- Role-based access control (Customer, Business Owner, Admin)

#### 2. Product Catalog Management
- Product creation, editing, and deletion
- Category and subcategory organization
- Product images and descriptions
- Inventory tracking
- Price management

#### 3. Shopping Cart & Checkout
- Add/remove items from cart
- Cart persistence across sessions
- Multiple payment methods (credit card, PayPal, digital wallets)
- Guest checkout option
- Order confirmation and receipts

#### 4. Order Management
- Order processing workflow
- Order status tracking
- Order history for customers
- Shipping integration
- Return and refund processing

#### 5. Search & Navigation
- Advanced product search with filters
- Category browsing
- Product recommendations
- Wishlist functionality

### Administrative Features

#### 1. Dashboard & Analytics
- Sales performance metrics
- Customer behavior analytics
- Inventory reports
- Revenue tracking

#### 2. Customer Support
- Help desk integration
- Live chat functionality
- FAQ management
- Ticket system

## Non-Functional Requirements

### Performance
- Page load time < 3 seconds
- Support 1000+ concurrent users
- 99.9% uptime availability
- Database response time < 500ms

### Security
- SSL/TLS encryption
- PCI DSS compliance for payments
- Data encryption at rest
- Regular security audits
- GDPR compliance

### Usability
- Mobile-responsive design
- Cross-browser compatibility
- Accessibility (WCAG 2.1 AA compliance)
- Intuitive navigation

### Scalability
- Horizontal scaling capabilities
- CDN integration for global performance
- Database optimization
- Microservices architecture

## Technical Requirements

### Frontend
- Modern web framework (React/Vue/Angular)
- Progressive Web App (PWA) capabilities
- Mobile-first responsive design
- SEO optimization

### Backend
- RESTful API architecture
- Database: PostgreSQL/MySQL
- Authentication: JWT tokens
- File storage: Cloud-based (AWS S3/Google Cloud)

### Infrastructure
- Cloud hosting (AWS/Google Cloud/Azure)
- CI/CD pipeline
- Monitoring and logging
- Automated backups

## User Stories

### Customer Stories
1. As a customer, I want to browse products by category so I can find what I'm looking for easily
2. As a customer, I want to search for specific products so I can quickly locate items
3. As a customer, I want to add items to my cart so I can purchase multiple products at once
4. As a customer, I want to securely checkout so I can complete my purchase safely
5. As a customer, I want to track my orders so I know when to expect delivery

### Business Owner Stories
1. As a business owner, I want to add new products so I can expand my catalog
2. As a business owner, I want to view sales analytics so I can make informed business decisions
3. As a business owner, I want to manage inventory so I can avoid stockouts
4. As a business owner, I want to process orders so I can fulfill customer purchases

## Success Metrics

### Key Performance Indicators (KPIs)
- Conversion rate: Target 3-5%
- Average order value: $75+
- Cart abandonment rate: <70%
- Customer acquisition cost: <$25
- Customer lifetime value: $200+

### User Experience Metrics
- Time to checkout: <5 minutes
- Search success rate: >90%
- Customer satisfaction score: >4.5/5
- Mobile conversion rate: >60% of desktop

## Timeline & Milestones

### Phase 1 (Months 1-2): Foundation
- User authentication system
- Basic product catalog
- Shopping cart functionality

### Phase 2 (Months 3-4): Core Commerce
- Payment processing
- Order management
- Basic admin dashboard

### Phase 3 (Months 5-6): Enhancement
- Advanced search & filters
- Analytics dashboard
- Customer support features

### Phase 4 (Months 7-8): Optimization
- Performance optimization
- Security enhancements
- Mobile app (optional)

## Risks & Mitigation

### Technical Risks
- **Risk**: Third-party payment processor downtime
- **Mitigation**: Implement multiple payment providers

### Business Risks
- **Risk**: Competitive market saturation
- **Mitigation**: Focus on unique value propositions and customer experience

### Security Risks
- **Risk**: Data breaches and cyber attacks
- **Mitigation**: Implement robust security measures and regular audits

## Dependencies

### External Dependencies
- Payment processors (Stripe, PayPal)
- Shipping providers (FedEx, UPS, USPS)
- Email service providers
- Cloud hosting services

### Internal Dependencies
- Design team for UI/UX
- DevOps team for infrastructure
- QA team for testing
- Marketing team for launch

## Acceptance Criteria

### Must Have
- Secure user authentication
- Product catalog management
- Shopping cart and checkout
- Order processing
- Payment integration

### Should Have
- Advanced search functionality
- Customer support features
- Analytics dashboard
- Mobile optimization

### Could Have
- Recommendation engine
- Social media integration
- Multi-language support
- Advanced reporting

## Approval

This PRD requires approval from:
- Product Manager
- Engineering Lead
- UX/UI Designer
- Security Team
- Business Stakeholders

---

**Document Version**: 1.0  
**Last Updated**: 2025-08-03  
**Next Review**: 2025-08-10


# epics

id: 8b1e1702-b636-485d-ac39-c4a4eb55d9d2
title: E-Commerce Platform Development
status: TODO
priority: HIGH
created_at: 2025-08-03 15:54:52
updated_at: 2025-08-03 15:54:52
description:
Develop a modern e-commerce platform with user authentication, product catalog, shopping cart, payment processing, and order management capabilities. This platform will serve as a demo for BMAD methodology implementation.


# tasks

id: 7f70ef12-6d07-41ba-842e-a88c5aa48b36
epic_id: 8b1e1702-b636-485d-ac39-c4a4eb55d9d2
sprint_id: demo-sprint-uuid-1
title: User Authentication System - Registration and Login
status: IN_PROGRESS
assignee: dev
priority: HIGH
created_at: 2025-08-03 16:00:59
updated_at: 2025-08-04 09:36:47
description:
As a potential customer or business owner, I want to create an account and securely log into the e-commerce platform so that I can access personalized features and manage my account.

**Acceptance Criteria:**
- User can register with email, password, and basic profile information
- User can log in with email and password  
- Password requirements: minimum 8 characters, mix of letters and numbers
- User receives email confirmation after registration
- User can reset password via email link
- Invalid login attempts are handled gracefully with appropriate error messages
- User sessions persist across browser sessions until logout
- Role-based access control supports Customer, Business Owner, and Admin roles
- JWT token-based authentication for API security

**Technical Requirements from PRD:**
- JWT tokens for authentication (Backend Technical Requirements)
- Password reset functionality (Functional Requirements)
- Role-based access control (Functional Requirements)
- Security compliance with data encryption (Non-Functional Requirements)

**Development Notes:**
- This is the foundational story for Epic 1 - all other features depend on authentication
- Implements Phase 1 milestone from PRD timeline
- Critical for security and user personalization
- Foundation for business owner and admin functionality in later stories


