---
title: Microsoft UET
description: Track conversions and measure performance for Microsoft Advertising
  and Bing Ads.
icon: microsoft
group: integrations
---
Microsoft UET (Universal Event Tracking) is Microsoft's conversion tracking tag
for Microsoft Advertising. It tracks user actions, measures campaign
effectiveness, and enables remarketing campaigns.

## Official Microsoft documentation

* [Universal Event Tracking](https://learn.microsoft.com/en-us/advertising/guides/universal-event-tracking?view=bingads-13)
* [UET tag data object](https://learn.microsoft.com/en-us/advertising/campaign-management-service/uettag?view=bingads-13)
* [FAQ: Universal Event Tracking](https://help.ads.microsoft.com/#apex/3/en/53056/2)
* [FAQ: Remarketing](https://help.ads.microsoft.com/#apex/3/en/56727/1)

> 📝 **Note:**
> UET can also load Microsoft Clarity (if enabled in your UET tag settings). Since Clarity is an analytics tool, we recommend loading it separately with measurement consent instead.

## Integrate with c15t

**React**

```tsx
import { type ReactNode } from 'react';
import { ConsentManagerProvider } from '@c15t/react';
import { microsoftUet } from '@c15t/scripts/microsoft-uet';

const scripts = [microsoftUet({ id: '123456789012345' })];

export function ConsentProvider({ children }: { children: ReactNode }) {
  return (
    <ConsentManagerProvider
      options={{
        mode: 'hosted',
        backendURL: 'https://your-instance.c15t.dev',
        scripts,
      }}
    >
      {children}
    </ConsentManagerProvider>
  );
}
```

**Next.js**

```tsx
'use client';

import { type ReactNode } from 'react';
import { ConsentManagerProvider } from '@c15t/nextjs';
import { microsoftUet } from '@c15t/scripts/microsoft-uet';

const scripts = [microsoftUet({ id: '123456789012345' })];

export function ConsentProvider({ children }: { children: ReactNode }) {
  return (
    <ConsentManagerProvider
      options={{
        mode: 'hosted',
        backendURL: '/api/c15t',
        scripts,
      }}
    >
      {children}
    </ConsentManagerProvider>
  );
}
```

**JavaScript**

```ts
import { getOrCreateConsentRuntime } from 'c15t';
import { microsoftUet } from '@c15t/scripts/microsoft-uet';

getOrCreateConsentRuntime({
  mode: 'hosted',
  backendURL: 'https://your-instance.c15t.dev',
  scripts: [microsoftUet({ id: '123456789012345' })],
});
```

## How c15t loads it

* **Category:** `marketing` (Ads & Pixels)
* **Loads when:** immediately, with Microsoft consent mode enabled
* **Default consent:** c15t pushes `ad_storage: 'denied'` before loading UET unless marketing consent is already granted
* **On grant/revocation:** c15t pushes the new consent state to `uetq` so UET can switch between granted and denied mode without removing the script

Use the UET tag ID as `id`. Microsoft recommends creating one UET tag and
adding it across your site; that tag can then support conversion goals and
remarketing lists.

## Tracking events in your app

c15t loads Microsoft UET in consent mode, so `window.uetq` is created before
consent is granted. Your own event calls are **not** automatically gated. Guard
them if you only want to send custom conversion events after marketing consent
is granted.

Microsoft's custom event syntax uses
`window.uetq.push('event', action, parameters)`. Conversion goals can match page
visits and custom events, and event payloads can include revenue fields such as
`revenue_value` and `currency`.

```tsx
import { useCallback } from 'react';
import { useConsentManager } from '@c15t/react';

function useTrackPurchase() {
  const { has } = useConsentManager();

  return useCallback(() => {
    if (has('marketing')) {
      window.uetq?.push('event', 'purchase', {
        revenue_value: 10,
        currency: 'USD',
      });
    }
  }, [has]);
}

function CheckoutButton() {
  const trackPurchase = useTrackPurchase();

  return (
    <button type="button" onClick={trackPurchase}>
      Complete purchase
    </button>
  );
}
```

## Types

### MicrosoftUetOptions

|Property|Value|
|:--|:--|
|Type Name|\`MicrosoftUetOptions\`|
|Source Path|\`./packages/scripts/src/vendors/ads-and-pixels/microsoft-uet.ts\`|

\*ExtractedTypeTable: Could not extract "MicrosoftUetOptions" from "./packages/scripts/src/vendors/ads-and-pixels/microsoft-uet.ts" using base path "/home/runner/work/c15t/c15t". Verify the path/name and that the file is included by your tsconfig.\*

### Script

|Property|Value|
|:--|:--|
|Type Name|\`Script\`|
|Source Path|\`./packages/core/src/libs/script-loader/types.ts\`|

\*ExtractedTypeTable: Could not extract "Script" from "./packages/core/src/libs/script-loader/types.ts" using base path "/home/runner/work/c15t/c15t". Verify the path/name and that the file is included by your tsconfig.\*