---
title: TikTok Pixel
description: Measure ad performance and build audiences for TikTok advertising campaigns.
icon: tiktok
group: integrations
---
TikTok Pixel is TikTok's conversion tracking and audience targeting tool. It measures ad effectiveness, tracks user actions, and helps optimize your TikTok advertising campaigns.

## Integrate with c15t

**React**

```tsx
import { type ReactNode } from 'react';
import { ConsentManagerProvider } from '@c15t/react';
import { tiktokPixel } from '@c15t/scripts/tiktok-pixel';

const scripts = [tiktokPixel({ pixelId: '123456789012345' })];

export function ConsentProvider({ children }: { children: ReactNode }) {
  return (
    <ConsentManagerProvider
      options={{
        mode: 'hosted',
        backendURL: 'https://your-instance.c15t.dev',
        scripts,
      }}
    >
      {children}
    </ConsentManagerProvider>
  );
}
```

**Next.js**

```tsx
'use client';

import { type ReactNode } from 'react';
import { ConsentManagerProvider } from '@c15t/nextjs';
import { tiktokPixel } from '@c15t/scripts/tiktok-pixel';

const scripts = [tiktokPixel({ pixelId: '123456789012345' })];

export function ConsentProvider({ children }: { children: ReactNode }) {
  return (
    <ConsentManagerProvider
      options={{
        mode: 'hosted',
        backendURL: '/api/c15t',
        scripts,
      }}
    >
      {children}
    </ConsentManagerProvider>
  );
}
```

**JavaScript**

```ts
import { getOrCreateConsentRuntime } from 'c15t';
import { tiktokPixel } from '@c15t/scripts/tiktok-pixel';

getOrCreateConsentRuntime({
  mode: 'hosted',
  backendURL: 'https://your-instance.c15t.dev',
  scripts: [tiktokPixel({ pixelId: '123456789012345' })],
});
```

## How c15t loads it

* **Category:** `marketing` (Ads & Pixels)
* **Loads when:** marketing consent is granted
* **On revocation:** [persists](/docs/frameworks/react/script-loader#persist-after-revocation) — c15t pushes the new consent state to `ttq` so TikTok stops tracking without removing the script

## Tracking events in your app

c15t gates the TikTok Pixel script from loading until `marketing` consent is granted. After consent is granted the script stays in the DOM, and c15t pushes the new consent state to `ttq` if consent is later revoked.

This means `window.ttq` is only defined after the user has granted marketing consent at least once. Before that, unguarded calls throw. After that, calls are safe — TikTok's own consent state suppresses tracking when revoked.

```tsx
import { useCallback } from 'react';
import { useConsentManager } from '@c15t/react';

function useTrackPurchase() {
  const { has } = useConsentManager();
  return useCallback(() => {
    if (has('marketing')) {
      window.ttq?.track('CompletePayment', { value: 10.0, currency: 'USD' });
    }
  }, [has]);
}

function PurchaseButton() {
  const trackPurchase = useTrackPurchase();
  return <button onClick={trackPurchase}>Complete purchase</button>;
}
```

## Types

### TikTokPixelOptions

|Property|Value|
|:--|:--|
|Type Name|\`TikTokPixelOptions\`|
|Source Path|\`./packages/scripts/src/vendors/ads-and-pixels/tiktok-pixel.ts\`|

\*ExtractedTypeTable: Could not extract "TikTokPixelOptions" from "./packages/scripts/src/vendors/ads-and-pixels/tiktok-pixel.ts" using base path "/home/runner/work/c15t/c15t". Verify the path/name and that the file is included by your tsconfig.\*

### Script

|Property|Value|
|:--|:--|
|Type Name|\`Script\`|
|Source Path|\`./packages/core/src/libs/script-loader/types.ts\`|

\*ExtractedTypeTable: Could not extract "Script" from "./packages/core/src/libs/script-loader/types.ts" using base path "/home/runner/work/c15t/c15t". Verify the path/name and that the file is included by your tsconfig.\*