WEBVTT

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- Think about your company.

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Why do you do the things the way you do?

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Is it because you've experimented with a plethora

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of ways and you've settled on the best?

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Or is it because, well,

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it's how everyone else does it, isn't it?

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It's a classic case of if it ain't broke, don't fix it.

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Yeah?

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It's the latter one, isn't it?

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Hmm.

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But here's the catch.

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You can't steal the limelight if you're busy blending in.

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Doing the same old, same old isn't going

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to yield radically different results.

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The key is innovation, it's reinvention,

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and that's precisely what we are going to explore today

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with this lovely little prompt.

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We are in a quest for opportunities

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to reinvent your business

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and send ripples across the industry.

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Are you ready to shake things up?

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Here we go.

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Okay, this is a mega prompt.

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So let's paste it in and have a read.

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You are an expert business consultant

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who knows how to shake up industries and find an advantage

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in operating differently from the typical company.

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I want you to help me shake up, curly brackets, industry

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and give my company an advantage

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by offering customers a different

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and better, curly brackets, product.

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Start your thinking by listing assumptions

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about product, pricing, distribution, audience,

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technology, location, workforce, automation, AI, marketing,

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and other perspectives.

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Then challenge these assumptions to come up

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with alternative ways of operating that can offer more value

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to the consumer in terms of price, convenience,

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personalization, simplicity, communication, technology,

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platform, desirability, and other factors.

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Right, we're really asking ChatGPT to explore broadly here.

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Present your response in markup

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to make it easy for us to read,

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to make it simple to read and understand

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following this structure.

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A witty and creative headline,

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a paragraph describing the opportunity,

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a list of assumptions about this product,

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five of the best ideas that challenge these assumptions.

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Your recommended approach

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that offers the biggest opportunity,

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practical considerations for trying this approach,

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a SWOT analysis for this approach.

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Advice on how to validate the approach.

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My goodness, we're almost asking for it

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to create a document here that you would get

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from a business consultant.

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It's really not bad.

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So let's put in here, for our industry,

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something that hopefully all of us understand,

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high street bakeries.

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Okay, so the industry is high street bakeries,

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and the product is fresh bread.

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How do we shake up the fresh bread industry?

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Maybe pause, have a think,

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see if you can come up with ideas,

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and then see what ChatGPT does for us.

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Okay, so it's reached the end of the response there,

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as big of a response as it can write, and it stopped.

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So we say continue generating,

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and it keeps going.

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I mean, no wonder it stopped in the middle of it there.

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We'd asked for so much from this prompt.

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So let's see this huge amount

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of information that it's given us here.

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Right, revolutionizing high street bakeries,

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embracing innovation for fresh bread excellence.

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That sounds very corporate.

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Fresh bread excellence.

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Right, assumptions about the product, pricing,

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distribution, et cetera.

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So it's given us a list of assumptions there.

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The product is assumed to be limited

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to traditional bread varieties.

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Pricing assumed to be fixed and competitive

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with other local bakeries.

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This is really handy stuff because this is stuff

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that most people would just take for granted.

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They don't question it.

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But this is where the opportunities lie.

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I run workshops on this.

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I've been doing this for years to help companies innovate,

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and this is the stuff where the real opportunities are.

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This is amazing stuff.

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Audience, assume to target primarily local residents

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and occasional visitors.

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There we go.

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Automation, assume to have minimal automation,

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relying heavily on manual processes

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for baking and customer services.

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Right, five alternative ideas.

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Let's see what it's come up with

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to challenge these assumptions.

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Expanded bread variety.

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Introduce a wider range of bread varieties,

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including artisanal, gluten-free, vegan,

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and internationally inspired options,

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catering to diverse dietary needs and preferences.

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Okay, as somebody who's gluten intolerant,

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that sounds good to me. (chuckles)

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Dynamic pricing, that's an interesting one.

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Implement dynamic pricing based on demand,

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time of day, or proximity to closing hours,

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allowing customers to enjoy discounted prices

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on unsold bread.

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All right.

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Digital transformation.

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Develop an online platform for ordering and delivery,

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enabling customers to conveniently purchase fresh bread

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and have it delivered to their doorstep

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or picked up from nearby locations.

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I mean, that would be great

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if you get semi-baked bread that all you have to do

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is put in the oven for 10, 15 minutes,

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and then you get fresh bread at home

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that is the standard of bread

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that you'd struggle to make yourself at home.

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That would be amazing.

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Innovative storefront formats.

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Experiment with alternative storefront formats

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such as pop-up stores, mobile kiosks,

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or partnerships with complimentary businesses.

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Interesting.

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Automation and AI integration.

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How will this come into bakery?

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Invest in automated bread making processes

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to ensure consistent quality and reduce labor costs.

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Integrate AI-powered recommendation systems

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that suggest bread varieties based on customer preferences.

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Interesting.

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Creating personalized experiences.

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Recommended approach.

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The biggest opportunity lies

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in embracing digital transformation,

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diversifying bread offerings and leveraging automation

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and AI capabilities to enhance the customer experience.

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Okie-doke.

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Practical considerations there.

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A SWOT analysis of this approach.

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That's great.

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Validating the approach.

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Here's how you'd go about doing it.

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So you could see that this actually gives you

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a lot of work to do afterwards.

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It doesn't just suggest stuff.

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It's giving you work to do,

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because it's up to you to validate the approach.

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But as well as that, you should be going through this

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and coming up with your own ideas.

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From those ideas it's given you,

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what does that inspire you to do?

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What is it you don't like about them?

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What do you think would be better?

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And if these are prompting your thinking

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in different directions, then they're massively valuable.

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You may think, well, I came up with that idea.

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Yeah, but if this forced you to think

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in the direction that came up with the idea, it's worked.

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That's what this is about,

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because that's what humans do to each other,

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and that's what we're expecting the AI to do,

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have this conversation to spark thoughts

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in each other's minds.

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The practical considerations are fantastic,

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to be able to go through that

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and see if it's something that's feasible then.

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SWOT analysis, you should be adding to this yourself

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with your understanding, and you should be doing research

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and things to to validate it,

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but this gives you so much information,

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and you could run this several times

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to get lots of different suggestions.

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I am really impressed with the ideas

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and the output that it gives us here.

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This to me, is really quite extraordinary.

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There you have it.

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As you can see,

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this prompt doesn't just scratch the surface.

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It digs deep.

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And with these insights,

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you could potentially take the reins of your market,

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maybe even your entire industry.

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Heck, why stop there?

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You could even take over the world. (laughs)

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Sorry. Sorry.

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Got carried away there.

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We should probably go on with the next lesson.