C
call-to-action buttons
- distinct and easily identifiable, 17. The call to action
- placement of, 17. The call to action
caring persona (idealist), Caring Persona (Idealist)
Carters.com, discount codes, Discount codes
category pages, CTR to product page, A/B Tests
celebrity endorsements, using for social proof, Social Proof, 7. Testimonials
checkout process, The Cart Page and the Checkout Process
- abandoned cart incentives for, Abandoned Cart Incentives
- abandonment rate, Common KPIs for Ecommerce Websites
- bounce-around effect, 48. The bounce-around effect
- cart page and multiple checkout paths, 42. Cart page and multiple checkout paths
- giving customers sense of security in, Security
- payment options, 41. Payment options
- placing additional incentives just before, Additional Tips for Using Incentives
- steps in, 46. Steps in the checkout process
choleric temperament, Brief History of the Four Temperaments
CNET, TV buying guide, Buying guides and wizards
colors
- flashy colors that distract site visitors, Other Design Factors
- testing for call-to-action buttons, 17. The call to action
community, establishing around your site, How can you stand out from the competition?
- using blogs, Blogs
- using forums, Forums
company type (B2B maket), Market Segmentation Versus Persona Development
company, customers’ anxiety about, The Buying Decision and FUDs
competition
- analyzing, Back to the Basics: Creating Customer Profiles
- differentiating your site from, Searching for alternatives: Differentiate or die–Post-Purchase Evaluation, Back to basics, How can you stand out from the competition?, Focusing on product benefits, Post-Purchase Evaluation
complementary services, bundled, Bundled Prices
complexity of product and buying funnel, Complexity of the Product and the Buying Funnel
CompUSA.com, search box placement, 3. The search box
confidence level in test results, Multivariate Tests
confidence, building with customers, From Confidence to Trust
- case study, increasing conversion rate by 400%, Other Design Factors
congruency, Congruency–Social Proof, Congruency, Congruency, Social Proof
- how site elements support it, Congruency
- on product or service pages, Congruency
content-based websites, Conversion Rates
- common KPIs for, Common KPIs for Content Websites
- tools for sharing content, Internal Metrics
continue shopping button, 44. Continue shopping button
continuity, Continuity–Typical Problems When Maintaining Continuity, Continuity, How Do You Maintain Continuity in Online Advertising?, How Do You Maintain Continuity in Online Advertising?, How Do You Maintain Continuity in Online Advertising?, How Do You Maintain Continuity in Online Advertising?, Typical Problems When Maintaining Continuity, Typical Problems When Maintaining Continuity
- addressing issues relevant to personas, How Do You Maintain Continuity in Online Advertising?
- ensuring through website design, Site navigation
- maintaining in online advertising, Continuity
- problems in maintaining, Typical Problems When Maintaining Continuity
conversion data, difficulty of tracking, What You Can Accomplish
conversion goals