D

Dell, landing page for search term laptops, Buying guides and wizards

demographic factors in B2C market segmentation, Market Segmentation Versus Persona Development

demographic profile of target customers, Back to the Basics: Creating Customer Profiles

design, Design Aspects–Other Design Factors, Functionality and Usability, Placing elements in the right place, Other Design Factors

guidelines for enhancing trust, Design Aspects

other factors, Other Design Factors

using to learn about your market, Back to the Basics: Creating Customer Profiles

desirability in value propositions, Value Proposition Matrix

differentiation

basic principles in defining positioning, Back to basics

focusing on product benefits, Focusing on product benefits

how to stand out from competition, How can you stand out from the competition?

selling more than products on your site, You should be selling more than products

Digg

banner advertisement for Omniture, Need Recognition

Dijkstra, Edsger, 48. The bounce-around effect

direct traffic, value of, Traffic Sources–Social media sites, Traffic Sources, Traffic Sources, Social media sites

discount codes, Discount codes

discounts on bulk purchases, Bundled Prices

dissatisfaction with product, Post-Purchase Evaluation

distraction tests, 10. Distraction test

DollarDays.com, Membership-Only Stores

doubts (of customers)

raised by discount codes, Discount codes

E

Ebay.com, Value Proposition

ecommerce

using personas in, Market Segmentation Versus Persona Development

ecommerce websites, Conversion Rates

budgeting campaigns on, using conversion rates, Building Budgets for Ecommerce Sites with Conversion Rates, What Is the Minimum Conversion Rate for a Campaign to Not Lose Any Money?, Lifetime Value (LTV) of a Customer

common KPIs for, Common KPIs for Ecommerce Websites

conversion goals, Macro Conversions

order funnel, Calculating Conversion Rates

usability studies for, Field and Usability Studies

Ecost.com, product availability information, 32. Product availability

email addresses, capturing for visitors, Macro Conversions

email advertising, Traffic Medium

use of customer data, Need Recognition

email marketing, Landing Pages

emails to customers, post-purchase, Post-Purchase Evaluation

Endless.com, Value Proposition–Defining Your Value Proposition, Value Proposition, Defining Your Value Proposition

engagement, Engagement–Virtual Help, Measuring the Effectiveness of Engagement, External Metrics, Social Media, Forums, Facebook, Twitter, Informational Videos, Virtual Help, Virtual Help

cross-sells and upsells, Cross-Sells and Upsells–Shopping cart page, Upsells Versus Cross-Sells, Placing Cross-Sells and Upsells, Product page, Shopping cart page, Shopping cart page

customer feedback tools, Customer Feedback Tools

measuring effectiveness of, Measuring the Effectiveness of Engagement

through customer reviews, Customer Reviews

through social media, Social Media–Negative Reviews Are Important, Facebook, Negative Reviews Are Important

using virtual help, Virtual Help

evaluation of alternatives stage, Understanding the Buying Stages, Evaluation of Alternatives, Evaluation of alternatives: The search for a VoIP system

differentiate or die, Searching for alternatives: Differentiate or die

search for a VoIP system, Evaluation of alternatives: The search for a VoIP system

exit rate, Exit Rate

bounce rate versus, What Is an Acceptable Exit Rate for a Page?

calculating, Calculating Bounce and Exit Rates

determining acceptable rate for a page, Using Exit Rate to Determine Where to Start the Optimization Process

in offline sales, Bounce and Exit Rates in Offline Sales

reporting of time spent on page and, Time Spent on a Page/Site

using to determine starting point in optimization process, Using Exit Rate to Determine Where to Start the Optimization Process

expectations about conversion rate improvements, Poor Expectations

expectations of customers who place orders, Post-Purchase Evaluation

experiments, follow-up, Follow-up Experiments

expert status, using as social proof, Social Proof

external metrics, measuring engagement, External Metrics

external stimuli for consumer need recognition, Need Recognition

extroversion, Brief History of the Four Temperaments