N
- navigation (websites), Site navigation
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- bounce-around effect, Bounce-around effect, 48. The bounce-around effect
- directing visitors after clicking add-to-cart button, 35. Navigation after clicking the add-to-cart button
- errors in, causing FUDs, Site errors and 404 errors
- linear and non-linearr ecommerce paths, Bounce-around effect
- need identification, Need identification
- need recognition stage, Understanding the Buying Stages, Need Recognition, Need Recognition
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- case study, stimulating customer needs, Need Recognition
- negative buzz about your company, clearing up, External Reputation
- negative reviews, importance of, Negative Reviews Are Important
- neutral opinion of product, Post-Purchase Evaluation
- NewEgg.com
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- call-to-action buttons, Visitors’ inability to locate the call(s) to action
- header design, 1. The header
- Newport-News.com, Membership-Only Stores
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- cross-sell on product page, Product page
- cross-sells on shopping cart page, Shopping cart page
- newspaper and PR mentions, using as social proof, Social Proof
- Nielsen, Jacob, Social media sites
- Nielsen’s MegaView Online Retail report, Conversion Rate Averages
- Nike Shox product page, congruency in, Congruency
- Nordstrom, Twitter page, Twitter
- number of clients, using as social proof, Social Proof
- numbers game, sales as, The Numbers Game
O
- offline close ratio (lead generation websites), Common KPIs for Lead Generation Websites
- offline conversion rates, Budgeting for Lead Generation Sites
- offline sales, bounce and exit rates in, Bounce and Exit Rates in Offline Sales
- Omniture, banner advertisement on Digg, Need Recognition
- optimization questions based on personas, Your Website from a Different Perspective
- order funnel on ecommerce websites, Calculating Conversion Rates
- order status emails, Post-Purchase Evaluation
- organic search results, Landing Pages
- OrientalTrading.com, Bundled Prices
- OvernightPrints.com, apology email from, Post-Purchase Evaluation
P
package deals, Bundled Prices
pages per visit, Internal Metrics
paid memberships (active), on subscription websites, Common KPIs for Subscription Websites
paid search results, Landing Pages
- traffic from, Traffic Medium
path scenarios, Site navigation
Payment Card Industry (PCI) standards, Membership/Professional Organizations or Affiliations
payment options, 41. Payment options
- presenting different options, 43. Presenting different payment options
personas, Getting to Know Your Customers: Developing Personas–Adjusting Your Selling Process Through Personas, What Are Personas?, What Are Personas?, Benefits of Personas, Market Segmentation Versus Persona Development, Market Segmentation Versus Persona Development, Market Segmentation Versus Persona Development, A Case Against Personas, A Case Against Personas, Field and Usability Studies, The Four Temperaments and Personas, Aggressive Persona (Rational), Putting It All Together, Putting It All Together, Your Website from a Different Perspective, Personas and Copy, Personas and Copy, Personas and Copy, Adjusting Your Selling Process Through Personas
- adjusting selling process through, Adjusting Your Selling Process Through Personas
- appealing to with testimonials, 7. Testimonials
- benefits of, Benefits of Personas
- case against, A Case Against Personas
- copy that appeals to, 18. Effective copy
- creating buying guides for, Buying guides and wizards
- creating using customer profiles and temperaments, Putting It All Together
- definition and description of, Getting to Know Your Customers: Developing Personas
- evaluating value proposition through, Value Proposition Matrix
- framing incentives to appeal to, Additional Tips for Using Incentives
- history of four temperaments, Brief History of the Four Temperaments
- impact on copy, Personas and Copy
- market segmentation versus, Market Segmentation Versus Persona Development–Market Segmentation Versus Persona Development, Market Segmentation Versus Persona Development, Market Segmentation Versus Persona Development
- using in ecommerce, Market Segmentation Versus Persona Development
- using to optimize website, Your Website from a Different Perspective–Personas and Copy, Your Website from a Different Perspective, Personas and Copy, Personas and Copy
phlegmatic temperament, Brief History of the Four Temperaments
physical-store conversion rates, What You Can Accomplish
platform limitations, causing conversion optimization failure, Platform Limitations
positioning, Searching for alternatives: Differentiate or die
- essential principles in defining, Back to basics
post-purchase evaluation stage, Understanding the Buying Stages, Post-Purchase Evaluation, Post-Purchase Evaluation
- customer expectations and comparison with benefits of products, Post-Purchase Evaluation
- emails to customer to follow up transactions, Post-Purchase Evaluation
Powell’s Books, Value Proposition
PPC (pay-per-click) advertising, Traffic Medium
- ads appearing for search term Dora Dolls, How Do You Maintain Continuity in Online Advertising?
- budgeting for ecommerce site
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- breakdown of campaign profitability, How Much Should the Company Spend per Click?
- calculating maximum PPC, How Much Should the Company Spend per Click?
- conversion rate impact on profitability, How Does the Campaign Conversion Rate Impact Profitability?
- determining breakeven conversion rate, What Is the Minimum Conversion Rate for a Campaign to Not Lose Any Money?
- determining how much to spend per click, Building Budgets for Ecommerce Sites with Conversion Rates
- lifetime value (LTV) of a customer, Lifetime Value (LTV) of a Customer, Lifetime Value (LTV) of a Customer
- budgeting for lead generation site, Budgeting for Lead Generation Sites
- conversion rates for campaign on search engines, Traffic Medium
- for VoIP systems, Evaluation of alternatives: The search for a VoIP system
- keyword quality and, Continuity
- maintaining continuity with, Typical Problems When Maintaining Continuity
- results on search for Cisco 7960 phone on Google, Evaluation of alternatives: The search for a VoIP system