price
adding assurances about, to counter user FUDs, Test Hypotheses–Length of Time to Complete an Experiment, Test Hypotheses, Length of Time to Complete an Experiment
anxieties or FUDs about, FUDs
bundling shipping costs with products, 34. Bundled shipping costs
testing different pricing, 31. Pricing
privacy concerns, FUDs, 11. Privacy
personas and FUDs, Getting “Personal” with FUDs
proceed to checkout button, 45. Proceed to checkout button
product benefits, focus on, Focusing on product benefits
product descriptions, Focusing on product benefits
product expectations, Post-Purchase Evaluation
product images, Other Design Factors, Focusing on product benefits
product pages, 25. Micro and macro conversions–37. Assurance center, 30. Cross-sells and upsells, 31. Pricing, 35. Navigation after clicking the add-to-cart button, 37. Assurance center
cross-sells and upsells on, Placing Cross-Sells and Upsells, 30. Cross-sells and upsells
CTR from category page, A/B Tests
images on, 26. Product page images
on an ecommerce websites, Calculating Conversion Rates
telling visitors when order will arrive, 33. When can I have it?
testing micro and macro conversions, 24. An engaging lead
product presentation, Other Design Factors
product promotional incentives, What Are Incentives?
product videos, Focusing on product benefits, Informational Videos
products
anxiety about, The Buying Decision and FUDs
availability, 32. Product availability
bundling, Bundled Prices, Bundled Prices, Bundled Prices
categorizing, 18. Effective copy
customer reviews on, Customer Reviews
reviews of, 28. Product reviews
ProductWiki.com, Negative Reviews Are Important
professional organizations, memberships/affiliations with, Membership/Professional Organizations or Affiliations
profit from advertising campaigns, use in determining marketing budgets, Building Budgets for Ecommerce Sites with Conversion Rates
profitability
calculating for lead generation campaign, Budgeting for Lead Generation Sites
conversion rate impact on, in ecommerce PPC campaign, How Does the Campaign Conversion Rate Impact Profitability?
psychographic factors in B2C market segmentation, Market Segmentation Versus Persona Development
Psychological Types, Brief History of the Four Temperaments
purchase history of customers, Need Recognition
purchase stage, Understanding the Buying Stages, Purchase

Q

quality of leads, Quality of Traffic (Visitors)
quality of traffic, Quality of Traffic (Visitors)–Resources, Traffic Sources, Traffic Sources, Social media sites, Traffic Medium, Traffic Medium, Keywords, Keywords, Ad Copy, Resources
controlling with keywords, Keywords–Ad Copy, Ad Copy, Ad Copy
from social media websites, Social media sites
sources of traffic, Traffic Sources
traffic media in ad campaigns, Social media sites
value of direct traffic, Traffic Sources–Social media sites, Social media sites, Social media sites

R

rationals, Brief History of the Four Temperaments
aggressive persona, Aggressive Persona (Rational)
recession of 2009, Testing: The Voice of Visitors
Red Lobster, customer engagement, Engagement
referral websites, Traffic Sources
regret and remorse after purchases, Post-Purchase Evaluation
relevance and scent, Continuity
reputation management, External Reputation
avoiding social media mistakes, External Reputation
monitoring social media, External Reputation
notifications about negative comments, External Reputation
resource planning (poor), for conversion optimization, Poor Resource Planning
reviews
customer reviews, Customer Reviews
product, 26. Product page images
RHDJapan, Market Segmentation Versus Persona Development
community building with forum, Forums
customer motivations and value proposition, Defining Your Value Proposition
social proof for, Social Proof
risks of buying a product or doing business with a company, The Buying Decision and FUDs
ROI (return on investment) from blogs, Social Media