S
- sales funnel
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- ecommerce order funnel versus, Calculating Conversion Rates
- offline sales, Bounce and Exit Rates in Offline Sales
- Sam’s Club, Membership-Only Stores
- sanguine temperament, Brief History of the Four Temperaments
- satisfaction
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- increasing for customers with product bundling, Bundled Prices
- scent and relevance, Continuity
- screen resolutions, General Layout Tests
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- designing for lowest common denominator, 14. Above the fold
- placement of calls to action and, 17. The call to action
- scrolling, visitors’ reluctance at, General Layout Tests
- search boxes, placement of, 3. The search box
- search engines
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- organic and paid traffic from, Traffic Medium
- traffic source for websites, Quality of Traffic (Visitors)
- search functionality, Site navigation
- Sears, countering FUDs in down economy, Fears
- Secure Sockets Layer (SSL) certificates, Security
- security and privacy concerns, FUDs
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- giving customers a sense of security, Browser compatibility
- protection of privacy, 11. Privacy
- security concerns in early days of ecommerce, Fifteen Years of Change
- security services for ecommerce websites, Membership/Professional Organizations or Affiliations
- segmentation of visitors, 24. An engaging lead
- self-actualization, Self-actualization
- selling process, The Journey from Clicks to Sales
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- adjusting through personas, Adjusting Your Selling Process Through Personas
- as numbers game, The Numbers Game
- integrating marketing data, challenges of, Getting to Know Your Customers: Developing Personas
- SEO (search engine optimization), Landing Pages
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- blogs as strategy for, Blogs
- spending on, You Must Market Your Site
- SERPs (search engine results pages), Landing Pages
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- analyzing for information search buying stage, Buying guides and wizards
- continuity problems from using as landing page, Typical Problems When Maintaining Continuity
- for VoIP telephone comparison, Evaluation of alternatives: The search for a VoIP system
- service expectations, Post-Purchase Evaluation
- shipping costs, bundling with products, 34. Bundled shipping costs
- shipping options and pricing, 36. Shipping options and pricing
- shopping carts
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- cart page and multiple checkout paths, 42. Cart page and multiple checkout paths
- cart page layout, 38. Cart page layout
- cross-sells and upsells on cart page, Product page
- navigation after clicking add-to-cart button, 35. Navigation after clicking the add-to-cart button
- problems in locating calls to action, Visitors’ inability to locate the call(s) to action
- testing design of, adding assurance center, Test Hypotheses–Length of Time to Complete an Experiment, Test Hypotheses, Test Hypotheses, Length of Time to Complete an Experiment, Length of Time to Complete an Experiment
- update and delete buttons on cart page, 39. Update and delete buttons on the cart page
- side navigation on cart page, 40. Side navigation
- Skis.com, informational video on products, Informational Videos
- social interaction, on-site, Internal Metrics
- social media, Social Media–Negative Reviews Are Important, Facebook, Negative Reviews Are Important
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- blogs, Blogs
- Facebook, Facebook
- following on, using as social proof, Social Proof
- forums, Forums
- perils of, External Reputation
- Twitter, Twitter
- social media websites, Conversion Rates
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- as major traffic source, Social media sites
- value of traffic from, Social media sites
- social proof, Social Proof, Social Proof, Social Proof, External Reputation, 13. Social proof
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- for RHDJapan.com, Social Proof
- techniques used on websites, Social Proof
- testimonials, 7. Testimonials
- social tools to increase engagement, External Metrics
- spokespeople on video, Informational Videos
- SSL (Secure Sockets Layer) certificates, Security
- statistical significance of data, Is Your Data Statistically Significant?
- Sterne, Jim, Complexity of the Product and the Buying Funnel
- stimulating customer needs, Need Recognition
- store clearance incentives, What Are Incentives?
- store promotional incentives, What Are Incentives?
- StumbleUpon, website traffic from, Social media sites
- subscription cancellation ratio, Common KPIs for Subscription Websites
- supporting images, 6. Supporting images
- supporting services, creative, How can you stand out from the competition?
- surveys, client, Back to the Basics: Creating Customer Profiles
- SwissOutpost.com, freebie incentive, Using freebie marketing online to increase conversion
- SWOT (strengths, weaknesses, opportunities, and threats) analysis, A Case Against Personas