T

tagline, testing, 2. The tagline

Target.com

landing page for search term Dora Dolls, How Do You Maintain Continuity in Online Advertising?

temperaments

using in persona development, Logical Persona (Guardian)–Your Website from a Different Perspective, Caring Persona (Idealist), Your Website from a Different Perspective

test hypotheses, Test Hypotheses

case study, increasing account sign-ups at YouTube, 49. Usability testing

testimonials, 7. Testimonials

testing, Testing: The Voice of Visitors–49. Usability testing, Testing: The Voice of Visitors, A/B Tests, Multivariate Tests, Multivariate Tests, What Type of Test Should You Conduct?, Creating a Successful Test, Test Hypotheses, 3. The search box, 4. Site navigation, 8. Video spokesperson, 12. Satisfaction guaranteed, 24. An engaging lead, 31. Pricing, 40. Side navigation, 48. The bounce-around effect, 48. The bounce-around effect, 49. Usability testing, 49. Usability testing, 49. Usability testing

A/B tests, A/B Tests

basic website elements, 1. The header–General Layout Tests, 4. Site navigation, 8. Video spokesperson, 13. Social proof, General Layout Tests

cart page and checkout process, The Cart Page and the Checkout Process–48. The bounce-around effect, 37. Assurance center, 42. Cart page and multiple checkout paths, 44. Continue shopping button, 45. Proceed to checkout button, 48. The bounce-around effect

creating successful test, Creating a Successful Test–Test Hypotheses, Test Hypotheses, Test Hypotheses, Test Hypotheses

determining type of test to conduct, What Type of Test Should You Conduct?

follow-up experiments, Follow-up Experiments

general layout, General Layout Tests–18. Effective copy, 18. Effective copy

increasing account sign-ups at YouTube (case study), 49. Usability testing–49. Usability testing, 49. Usability testing, 49. Usability testing

multivariate tests, Multivariate Tests

product pages, 25. Micro and macro conversions–37. Assurance center, 37. Assurance center

test results and confidence level, Multivariate Tests

types of testing on websites, The Basics of Testing

usability, 49. Usability testing

time spent on a page or site, Time Spent on a Page/Site, Time Spent on a Page/Site, Time Spent on a Page/Site, Time Spent on a Page/Site

average time on site, measuring engagement, Internal Metrics

based on traffic sources, Traffic Sources

time on page calculation, Time Spent on a Page/Site

time on site calculation, Time Spent on a Page/Site

visitors from social media sites, Social media sites

Toyota, advertising campaign following recalls, External Reputation

Toys R Us, PPC ad for Dora Dolls search, How Do You Maintain Continuity in Online Advertising?

traffic on websites

advertisiing media used to drive traffic, Traffic Medium

breakdown of search traffic, Traffic Sources

conversion rate breakdown based on traffic sources, Traffic Sources

social media sites as source of, Social media sites

sources of, Traffic Sources

time spent on site based on traffic sources, Traffic Sources

transaction abandonment, The Buying Decision and FUDs

addressing, using personas, Getting “Personal” with FUDs

rate of, Common KPIs for Ecommerce Websites

transaction rating email, Post-Purchase Evaluation

trust, establishing with customers, From Confidence to Trust–Other Design Factors, From Confidence to Trust, Value Proposition, Continuity, Continuity, How Do You Maintain Continuity in Online Advertising?, Typical Problems When Maintaining Continuity, Congruency, Social Proof, Social Proof, Social Proof, External Reputation, External Reputation, Design Aspects, Other Design Factors, Other Design Factors

circle of trust, Getting “Personal” with FUDs

congruency, Congruency–Social Proof, Congruency, Congruency, Social Proof

continuity, Continuity–Typical Problems When Maintaining Continuity, Continuity, How Do You Maintain Continuity in Online Advertising?, Typical Problems When Maintaining Continuity, Typical Problems When Maintaining Continuity

design, Design Aspects–Other Design Factors, Placing elements in the right place, Other Design Factors, Other Design Factors

external reputation, External Reputation

perils of social media, External Reputation

social proof, Social Proof–External Reputation, Social Proof, Social Proof, External Reputation

steps in process, From Confidence to Trust

value propositions, Value Proposition–Continuity, Value Proposition, Value Proposition, Value Proposition, Value Proposition, Defining Your Value Proposition, Value Proposition Matrix, Value Proposition Matrix, Continuity

TV buying guide from CNET, Buying guides and wizards

Twitter, External Reputation, Twitter

measuring engagement on, Customer Reviews