We cast a wide net when we wrote this book, but there are a few people who might not enjoy it. Developers whose work stays far from the actual user of their application (i.e., developers of backend applications) aren’t likely to enjoy this book. Those who believe that conversion optimization is only about testing may not like our approach to optimization. Finally, those who are looking for pure tactics and are not concerned with the theory behind conversion optimization might find some of the chapters in the book boring.
Most of the examples in this book come from our practice and our clients. This is only natural since we are discussing a process and a methodology that was initially developed to serve our clients. In addition, most of the screen captures from analytics programs come from our own websites; for those that don’t, we made sure the websites and their data remained confidential.
If you like—or don’t like—this book, by all means, please let people know. Amazon reviews are one popular way to share your happiness (or lack thereof). Or you can leave reviews on the book’s website:
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We hope to update this book’s content in future editions, including implementing readers’ suggestions and other input.
Conversion optimization continues to grow every day. As such, we continue to fine-tune some of the elements we’ve outlined in the book. Please let us know about any errors you find, as well as your suggestions for future editions, by writing to:
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