The name of your data feed 2005-10-11T18:30:02Z Google tag:google.com,2005-10-15:/support/products Red wool sweater Comfortable and soft, this sweater will keep you warm on those cold winter nights. tag:google.com,2005-10-15:/support/products 2005-10-13T18:30:02Z 2005-10-13T18:30:02Z http://www.example.com/image1.jpg 25 new