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title: The Brand
---

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    <h3 class="h4 mb-2">Position</h3>
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    <p>
      The Gentux brand can be distilled into two words: Experience &amp; Quality. We are the industry experts that know what we're doing. From the high quality of our suits and tuxes to the peace of mind our customer service provides, we've got you covered and you're going to look&nbsp;great.
    </p>
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    <h3 class="h4 mb-2">Values</h3>
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    <p>
      This is about re-discovery. We are taking tux rental back to the roots of formal wear, bringing craft and quality into the modern world. We know because we’ve done&nbsp;it.
    </p>
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    <h3 class="h4 mb-2">Personality</h3>
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    <h4>The Sage Artisan</h4>
    <p>
      Back to the craft of it all. Experienced, strategic, honest, reliable, modern, technical, expert, confident, intelligent, classic,&nbsp;witty.
    </p>
  </div>
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<div class="row">
  <div class="col-sm-3">
    <h3 class="h4 mb-2">Visuals</h3>
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    <p>
      Product-focused storytelling, in the midst of something greater. Classic settings: New&nbsp;York&nbsp;City, Chicago, New&nbsp;Orleans,&nbsp;etc.
    </p>
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