---
title: Logotype
---

<div class="row align-vertical">
  <div class="col-sm-3">
    <h3 class="h4 mb-2">Primary<br>Logotype</h3>
  </div>
  <div class="col-sm-9">
    <img src="{{ site.baseurl }}/images/brand-assets/brand-assets-svg/black-wordmark-gentux.svg" width="116">
  </div>
</div><!-- /row -->

<div class="row my-5">
  <div class="col-sm-3">
    <h3 class="h4 mb-2">Use</h3>
  </div>
  <div class="col-sm-9">
    <p>
      This Logotype is the primary element of the brand and should be used when space and size allows. The logotype is a necessity if it is the only brand element that appears on a Generation Tux piece.
    </p>
    <p>
      The mark may be used in tints and shades of black and white, but attempt to stay away from neutral gray.
    </p>
  </div>
</div><!-- /row -->

<hr>

<div class="row my-5">
  <div class="col-sm-3">
  </div>
  <div class="col-sm-9">
    <p>
      Logo assets can be downloaded on the <a href="{{ site.baseurl }}/brand-assets/">Brand Assets Page</a>.
    </p>
  </div>
</div><!-- /row -->