# Brief: {{title}}

- **Audience:** {{specific reader / role / persona, never "general"}}
- **Goal:** {{single observable outcome the reader should reach}}
- **Constraints:** {{tone, length, distribution channel, brand rules}}
- **Dependencies:** {{interviews, technical review, legal sign-off; "none" allowed}}
- **Success metric:** {{how we'll know it worked, clicks, replies, conversions, comprehension}}

## Outline

1. {{section}}: {{purpose}}
2. {{section}}: {{purpose}}
3. {{section}}: {{purpose}}