# Brief Checklist

verified: 2026-11-02

Every brief must contain:

1. **Audience**: a specific reader or role, not "everyone".
2. **Goal**: one observable outcome (book a call, fix a config, decide on X).
3. **Constraints**: channel, length, tone, brand rules, regulatory limits.
4. **Outline**: section list with each section's purpose.
5. **Dependencies**: what blocks the draft (SME interview, legal review, screenshots).
6. **Success metric**: how the team will know the piece worked.

Mark unknowns explicitly (e.g. `Audience: unknown, pending product input`) rather than guessing.