# SEO Checklist

verified: 2026-11-02

Compare each item against `audit-seo.sh` output before recommending edits.

1. **Single H1**: exactly one; primary keyword present.
2. **H2 hierarchy**: at least 2 H2s for scannability; no skipped levels (no H4 without H3).
3. **Title tag**: ≤60 characters, includes primary keyword near the front.
4. **Meta description**: ≤155 characters, action-oriented, includes primary keyword once.
5. **Primary keyword density**: present in H1, first paragraph, and at least one H2; do not stuff.
6. **Image alt text**: every `![...]` has descriptive alt that includes a relevant secondary keyword when natural.
7. **Internal links**: at least one to a related canonical doc; anchor text describes the destination.
8. **URL slug**: kebab-case, primary keyword first, no stop words.