syntaxVersion: '2.1'
saasName: Buffer
createdAt: '2025-02-26'
version: '2025'
url: https://web.archive.org/web/20250226193501/https://buffer.com/pricing
tags:
- Content creation
- Publishing
- Analytics
- Engagement
- Collaboration
- Integrations
- Support
billing:
  monthly: 1.0
  annual: 0.83
currency: USD
features:
  channels:
    description: 'Example: 2 Twitter profiles, 2 Facebook pages, and 2 Start Pages
      counts as 6 channels'
    valueType: BOOLEAN
    defaultValue: true
    type: DOMAIN
  ideas:
    description: Capture and store content ideas whenever they come to you.
    valueType: BOOLEAN
    defaultValue: true
    tag: Content creation
    type: DOMAIN
  tags:
    description: Save and reuse hashtags easily.
    valueType: BOOLEAN
    defaultValue: true
    tag: Content creation
    type: DOMAIN
  drafts:
    description: Capture and store content ideas whenever they come to you.
    valueType: BOOLEAN
    defaultValue: true
    tag: Content creation
    type: DOMAIN
  aiAssistant:
    description: Refine and repurpose your content using AI. Unlimited credits.
    valueType: BOOLEAN
    defaultValue: true
    tag: Content creation
    type: AUTOMATION
    automationType: BOT
  boardView:
    description: Organize your ideas into kanban-style columns.
    valueType: BOOLEAN
    defaultValue: true
    tag: Content creation
    type: INFORMATION
  browserExtension:
    description: Open Buffer on any web page and add content directly to your queue.
    valueType: BOOLEAN
    defaultValue: true
    tag: Content creation
    type: INTEGRATION
    integrationType: EXTENSION
  schedulePosts:
    description: The number of scheduled posts per channel at one time.
    valueType: BOOLEAN
    defaultValue: true
    tag: Publishing
    type: AUTOMATION
    automationType: TASK_AUTOMATION
  xThreads:
    description: Publish threads to X, Bluesky, Threads, and Mastodon.
    valueType: BOOLEAN
    defaultValue: true
    tag: Publishing
    type: DOMAIN
  blueskyThreads:
    description: Publish threads to X, Bluesky, Threads, and Mastodon.
    valueType: BOOLEAN
    defaultValue: true
    tag: Publishing
    type: DOMAIN
  threadsThreads:
    description: Publish threads to X, Bluesky, Threads, and Mastodon.
    valueType: BOOLEAN
    defaultValue: true
    tag: Publishing
    type: DOMAIN
  mastodonThreads:
    description: Publish threads to X, Bluesky, Threads, and Mastodon.
    valueType: BOOLEAN
    defaultValue: true
    tag: Publishing
    type: DOMAIN
  queue:
    description: Create a queue of posts that you can re-arrange or shuffle.
    valueType: BOOLEAN
    defaultValue: true
    tag: Publishing
    type: AUTOMATION
    automationType: TASK_AUTOMATION
  visualContentCalendar:
    description: Visualize your content schedule across weeks or months.
    valueType: BOOLEAN
    defaultValue: true
    tag: Publishing
    type: INFORMATION
  startPage:
    description: A landing page with links to your content. A Start Page counts as
      a channel towards your plan.
    valueType: BOOLEAN
    defaultValue: true
    tag: Publishing
    type: DOMAIN
  duplicatePosts:
    description: Clone your posts and reuse them.
    valueType: BOOLEAN
    defaultValue: true
    tag: Publishing
    type: DOMAIN
  linkShortening:
    description: Automatically shorten the links you share.
    valueType: BOOLEAN
    defaultValue: true
    tag: Publishing
    type: AUTOMATION
    automationType: TASK_AUTOMATION
  instagramFirstComment:
    description: Schedule a first comment with your Instagram or LinkedIn posts.
    valueType: BOOLEAN
    defaultValue: false
    tag: Publishing
    type: DOMAIN
  linkedInFirstComment:
    description: Schedule a first comment with your Instagram or LinkedIn posts.
    valueType: BOOLEAN
    defaultValue: false
    tag: Publishing
    type: DOMAIN
  hashtagManager:
    description: Save and reuse hashtags.
    valueType: BOOLEAN
    defaultValue: false
    tag: Publishing
    type: DOMAIN
  customVideoCoversFacebook:
    description: Choose a frame from your video. Available for Facebook, Instagram,
      and TikTok.
    valueType: BOOLEAN
    defaultValue: false
    tag: Publishing
    type: DOMAIN
  customVideoCoversInstagram:
    description: Choose a frame from your video. Available for Facebook, Instagram,
      and TikTok.
    valueType: BOOLEAN
    defaultValue: false
    tag: Publishing
    type: DOMAIN
  customVideoCoversTikTok:
    description: Choose a frame from your video. Available for Facebook, Instagram,
      and TikTok.
    valueType: BOOLEAN
    defaultValue: false
    tag: Publishing
    type: DOMAIN
  basicAnalytics:
    description: Basic engagement data on individual posts.
    valueType: BOOLEAN
    defaultValue: true
    tag: Analytics
    type: INFORMATION
  performanceOverviewEngagements:
    description: An overview of key metrics including engagements and impressions.
    valueType: BOOLEAN
    defaultValue: false
    tag: Analytics
    type: INFORMATION
  performanceOverviewImpressions:
    description: An overview of key metrics including engagements and impressions.
    valueType: BOOLEAN
    defaultValue: false
    tag: Analytics
    type: INFORMATION
  customAnalytics:
    description: Customize your analytics by tagging content.
    valueType: BOOLEAN
    defaultValue: false
    tag: Analytics
    type: INFORMATION
  bestTimeToPost:
    description: Get suggestions for what, when, and how often to post based on your
      data.
    valueType: BOOLEAN
    defaultValue: false
    tag: Analytics
    type: INFORMATION
  audienceDemographics:
    description: Age, gender, and location insights.
    valueType: BOOLEAN
    defaultValue: false
    tag: Analytics
    type: INFORMATION
  reportsSpreadsheet:
    description: Beautiful reports that you can export as a spreadsheet, PDF, or as
      images.
    valueType: BOOLEAN
    defaultValue: false
    tag: Analytics
    type: INFORMATION
  reportsPDF:
    description: Beautiful reports that you can export as a spreadsheet, PDF, or as
      images.
    valueType: BOOLEAN
    defaultValue: false
    tag: Analytics
    type: INFORMATION
  reportsImages:
    description: Beautiful reports that you can export as a spreadsheet, PDF, or as
      images.
    valueType: BOOLEAN
    defaultValue: false
    tag: Analytics
    type: INFORMATION
  customUTMParameters:
    description: Set UTM parameter values within Buffer to organize your traffic data.
    valueType: BOOLEAN
    defaultValue: false
    tag: Analytics
    type: DOMAIN
  brandedReports:
    description: Add your logo and generate a cover page.
    valueType: BOOLEAN
    defaultValue: false
    tag: Analytics
    type: DOMAIN
  replyToCommentsFacebook:
    description: Reply to comments on your Facebook and Instagram posts.
    valueType: BOOLEAN
    defaultValue: false
    tag: Engagement
    type: DOMAIN
  replyToCommentsInstagram:
    description: Reply to comments on your Facebook and Instagram posts.
    valueType: BOOLEAN
    defaultValue: false
    tag: Engagement
    type: DOMAIN
  highlightImportantComments:
    description: Immediately identify comments with questions or negative sentiment.
    valueType: BOOLEAN
    defaultValue: false
    tag: Engagement
    type: AUTOMATION
    automationType: BOT
  hotkeys:
    description: Keyboard hotkeys and smart emojis help you quickly interact.
    valueType: BOOLEAN
    defaultValue: false
    tag: Engagement
    type: AUTOMATION
    automationType: TASK_AUTOMATION
  includedUsers:
    description: The number of users who can access and contribute content to your
      Buffer account.
    valueType: BOOLEAN
    defaultValue: true
    tag: Collaboration
    type: DOMAIN
  twoFactorAuthentication:
    description: Two-factor authentication codes can be generated via SMS or Google
      Authenticator (available on iOS and Android).
    valueType: BOOLEAN
    defaultValue: true
    tag: Collaboration
    type: MANAGEMENT
  notes:
    description: Add internal comments to your content.
    valueType: BOOLEAN
    defaultValue: true
    tag: Collaboration
    type: DOMAIN
  approvalWorkflows:
    description: Manage who can draft and approve posts across your team.
    valueType: BOOLEAN
    defaultValue: false
    tag: Collaboration
    type: MANAGEMENT
  customAccess:
    description: Manage which channels each team member is invited to use.
    valueType: BOOLEAN
    defaultValue: false
    tag: Collaboration
    type: MANAGEMENT
  customPermissions:
    description: Manage which channels each team member is invited to use.
    valueType: BOOLEAN
    defaultValue: false
    tag: Collaboration
    type: MANAGEMENT
  canva:
    description: Import content directly from Canva.
    valueType: BOOLEAN
    defaultValue: true
    tag: Integrations
    type: INTEGRATION
    integrationType: WEB_SAAS
    pricingUrls:
    - https://www.canva.com/en/pricing/
  unsplash:
    description: Search and attach images from Unsplash.
    valueType: BOOLEAN
    defaultValue: true
    tag: Integrations
    type: INTEGRATION
    integrationType: WEB_SAAS
    pricingUrls:
    - https://unsplash.com/plus
  dropbox:
    description: Import files directly from Dropbox.
    valueType: BOOLEAN
    defaultValue: true
    tag: Integrations
    type: INTEGRATION
    integrationType: WEB_SAAS
    pricingUrls:
    - https://www.dropbox.com/plans
  googleDrive:
    description: Import files directly from Google Drive and Photos.
    valueType: BOOLEAN
    defaultValue: true
    tag: Integrations
    type: INTEGRATION
    integrationType: WEB_SAAS
    pricingUrls:
    - https://one.google.com/about/plans
  googlePhotos:
    description: Import files directly from Google Drive and Photos.
    valueType: BOOLEAN
    defaultValue: true
    tag: Integrations
    type: INTEGRATION
    integrationType: WEB_SAAS
    pricingUrls:
    - https://one.google.com/about/plans
  oneDrive:
    description: Import files directly from One Drive.
    valueType: BOOLEAN
    defaultValue: true
    tag: Integrations
    type: INTEGRATION
    integrationType: WEB_SAAS
    pricingUrls:
    - https://www.microsoft.com/en-us/microsoft-365/onedrive/compare-onedrive-plans
  zapier:
    description: Automate your workflows and connect Buffer to hundreds of other apps.
      Feedly, and more.
    valueType: BOOLEAN
    defaultValue: true
    tag: Integrations
    type: INTEGRATION
    integrationType: MARKETPLACE
  iftt:
    description: Automate your workflows and connect Buffer to hundreds of other apps.
    valueType: BOOLEAN
    defaultValue: true
    tag: Integrations
    type: INTEGRATION
    integrationType: MARKETPLACE
  wordPress:
    description: Add Wordpress content to your queue using a WP plugin.
    valueType: BOOLEAN
    defaultValue: true
    tag: Integrations
    type: INTEGRATION
    integrationType: EXTENSION
  feedly:
    description: Share content from your Feedly feed.
    valueType: BOOLEAN
    defaultValue: true
    tag: Integrations
    type: INTEGRATION
    integrationType: WEB_SAAS
  pocket:
    description: Share content from your Pocket account.
    valueType: BOOLEAN
    defaultValue: true
    tag: Integrations
    type: INTEGRATION
    integrationType: WEB_SAAS
    pricingUrls:
    - https://getpocket.com/premium
  bitly:
    description: Add custom shortlinks to your posts.
    valueType: BOOLEAN
    defaultValue: true
    tag: Integrations
    type: INTEGRATION
    integrationType: WEB_SAAS
    pricingUrls:
    - https://bitly.com/pages/pricing
  selfServiceKnowledgeBase:
    description: Access to our comprehensive Help Centre, where you’ll find how-to
      guides, most popular questions, and video tutorials.
    valueType: BOOLEAN
    defaultValue: true
    tag: Support
    type: SUPPORT
  emailSupport:
    description: Fast and helpful support via email — a whole team of people cheering
      for you.
    valueType: BOOLEAN
    defaultValue: true
    tag: Support
    type: SUPPORT
usageLimits:
  socialChannelsLimit:
    description: The number of social accounts/pages you can connect to Buffer.
    valueType: NUMERIC
    defaultValue: 3
    unit: account
    type: NON_RENEWABLE
    linkedFeatures:
    - channels
  ideasLimit:
    description: The number of ideas you can store in Buffer.
    valueType: NUMERIC
    defaultValue: 100
    unit: idea
    type: NON_RENEWABLE
    linkedFeatures:
    - ideas
  tagsLimit:
    description: The number of tags you can create.
    valueType: NUMERIC
    defaultValue: 3
    unit: tag
    type: NON_RENEWABLE
    linkedFeatures:
    - tags
  draftsLimit:
    valueType: NUMERIC
    defaultValue: 1000000
    unit: draft
    type: NON_RENEWABLE
    linkedFeatures:
    - drafts
  scheduledPostsPerChannelLimit:
    description: The number of scheduled posts per channel at one time
    valueType: NUMERIC
    defaultValue: 10
    unit: post/channel
    type: NON_RENEWABLE
    linkedFeatures:
    - schedulePosts
  threadedPostsLimit:
    description: Publish threads to X, Bluesky, Threads, and Mastodon.
    valueType: NUMERIC
    defaultValue: 1
    unit: threaded post
    type: NON_RENEWABLE
    linkedFeatures:
    - xThreads
    - blueskyThreads
    - threadsThreads
    - mastodonThreads
  basicAnalyticsHistoryAccess:
    description: Basic engagement data on individual posts.
    valueType: NUMERIC
    defaultValue: 30
    unit: day
    type: NON_RENEWABLE
    linkedFeatures:
    - basicAnalytics
  useIncludedUsersLimit:
    description: The number of users who can access and contribute content to your
      Buffer account.
    valueType: NUMERIC
    defaultValue: 1
    unit: user
    type: NON_RENEWABLE
    linkedFeatures:
    - includedUsers
plans:
  FREE:
    description: For individuals and businesses getting started with social media.
    price: 0
    unit: channel/month
    features: null
    usageLimits: null
  ESSENTIALS:
    description: For professionals who use publishing, analytics & engagement tools.
    price: 6
    unit: channel/month
    features:
      instagramFirstComment:
        value: true
      linkedInFirstComment:
        value: true
      hashtagManager:
        value: true
      customVideoCoversFacebook:
        value: true
      customVideoCoversInstagram:
        value: true
      customVideoCoversTikTok:
        value: true
      basicAnalytics:
        value: true
      performanceOverviewEngagements:
        value: true
      performanceOverviewImpressions:
        value: true
      customAnalytics:
        value: true
      bestTimeToPost:
        value: true
      audienceDemographics:
        value: true
      reportsSpreadsheet:
        value: true
      reportsPDF:
        value: true
      reportsImages:
        value: true
      customUTMParameters:
        value: true
      replyToCommentsFacebook:
        value: true
      replyToCommentsInstagram:
        value: true
      highlightImportantComments:
        value: true
      hotkeys:
        value: true
    usageLimits:
      socialChannelsLimit:
        value: 1
      ideasLimit:
        value: .inf
      tagsLimit:
        value: 250
      scheduledPostsPerChannelLimit:
        value: .inf
      threadedPostsLimit:
        value: .inf
      basicAnalyticsHistoryAccess:
        value: .inf
  TEAM:
    description: For teams who want unlimited users, collaboration, and reporting.
    price: 12
    unit: channel/month
    features:
      instagramFirstComment:
        value: true
      linkedInFirstComment:
        value: true
      hashtagManager:
        value: true
      customVideoCoversFacebook:
        value: true
      customVideoCoversInstagram:
        value: true
      customVideoCoversTikTok:
        value: true
      basicAnalytics:
        value: true
      performanceOverviewEngagements:
        value: true
      performanceOverviewImpressions:
        value: true
      customAnalytics:
        value: true
      bestTimeToPost:
        value: true
      audienceDemographics:
        value: true
      reportsSpreadsheet:
        value: true
      reportsPDF:
        value: true
      reportsImages:
        value: true
      customUTMParameters:
        value: true
      brandedReports:
        value: true
      replyToCommentsFacebook:
        value: true
      replyToCommentsInstagram:
        value: true
      highlightImportantComments:
        value: true
      hotkeys:
        value: true
      approvalWorkflows:
        value: true
      customAccess:
        value: true
      customPermissions:
        value: true
    usageLimits:
      socialChannelsLimit:
        value: 1
      ideasLimit:
        value: .inf
      tagsLimit:
        value: 250
      scheduledPostsPerChannelLimit:
        value: .inf
      threadedPostsLimit:
        value: .inf
      basicAnalyticsHistoryAccess:
        value: .inf
      useIncludedUsersLimit:
        value: .inf
addOns:
  essentialsExtraChannels:
    availableFor:
    - ESSENTIALS
    price: 6
    unit: channel/month
    features: null
    usageLimits: null
    usageLimitsExtensions:
      socialChannelsLimit:
        value: 1
  teamExtraChannels:
    availableFor:
    - TEAM
    price: 12
    unit: channel/month
    features: null
    usageLimits: null
    usageLimitsExtensions:
      socialChannelsLimit:
        value: 1