---
name: landing-page-builder
description: "Build and revise high-converting SaaS/product/service/lead-gen landing pages: intake, copy, responsive layout, CTAs, proof sections, FAQ, and implementation-ready HTML/Tailwind/React. Use when asked to build, design, write, or improve a landing page, hero, or marketing page, or to turn an offer or brief into shippable page code."
---
# Landing Page Builder

Take a product or offer and ship a complete, accessible, fast, high-converting landing page: intake → copy → layout → runnable code → conversion QA. This skill carries the full section template library and conversion principles inline — there are no external reference files to fetch.

This skill owns the **whole page build**. For deeper specialization, hand off to siblings:
- Headline/body copy frameworks at scale → `copywriting`
- Iterating an existing page's conversion rate → `page-cro`; exit-intent/popups → `popup-cro`; signup/checkout flow → `signup-flow-cro`
- Running the experiment once live → `ab-testing`
- Reusable design tokens/components → `design-system`; visual polish → `ui-ux-pro-max`
- Performance budgets and CWV tuning → `web-performance` / `nextjs-performance`
- Pricing-page strategy and tier design → `pricing-optimization`; Stripe checkout wiring → `stripe-billing`
- SEO/AI-search optimization of the page → `seo-geo`

---

## Reference guide

Read only the references needed for the current request:

- **0. Intake — never build blind**: [references/0-intake-never-build-blind.md](references/0-intake-never-build-blind.md)
- **1. Page blueprint (a menu, not a mandate)**: [references/1-page-blueprint-a-menu-not-a-mandate.md](references/1-page-blueprint-a-menu-not-a-mandate.md)
- **2. Copy frameworks (fill-in formulas)**: [references/2-copy-frameworks-fill-in-formulas.md](references/2-copy-frameworks-fill-in-formulas.md)
- **3. Implementation defaults**: [references/3-implementation-defaults.md](references/3-implementation-defaults.md)
- **4. Section templates (runnable HTML + Tailwind)**: [references/4-section-templates-runnable-html-tailwind.md](references/4-section-templates-runnable-html-tailwind.md)
- **5. Anti-fabrication safety rules (non-negotiable)**: [references/5-anti-fabrication-safety-rules-non-negotiable.md](references/5-anti-fabrication-safety-rules-non-negotiable.md)
- **6. SEO / structured data / AI-search**: [references/6-seo-structured-data-ai-search.md](references/6-seo-structured-data-ai-search.md)
- **7. Conversion principles (the *why* behind the template)**: [references/7-conversion-principles-the-why-behind-the-template.md](references/7-conversion-principles-the-why-behind-the-template.md)
- **8. Pre-ship conversion QA checklist**: [references/8-pre-ship-conversion-qa-checklist.md](references/8-pre-ship-conversion-qa-checklist.md)
- **9. Build workflow (how to actually run this skill)**: [references/9-build-workflow-how-to-actually-run-this-skill.md](references/9-build-workflow-how-to-actually-run-this-skill.md)