---
name: popup-cro
description: "Popup, modal, slide-in, and banner conversion optimization — exit intent, lead capture, cookie consent, mobile-friendly (Google interstitial-safe). Use when user mentions popup, modal, overlay, slide-in, exit intent, lead-capture, or announcement banner."
---
# Popup CRO — Expert Playbook

## Reference guide

Read only the references needed for the current request:

- **When to Use This Skill**: [references/when-to-use-this-skill.md](references/when-to-use-this-skill.md)
- **Popup Types & When to Use Each**: [references/popup-types-when-to-use-each.md](references/popup-types-when-to-use-each.md)
- **Exit Intent — Mechanics & Implementation**: [references/exit-intent-mechanics-implementation.md](references/exit-intent-mechanics-implementation.md)
- **Trigger Timing Optimization**: [references/trigger-timing-optimization.md](references/trigger-timing-optimization.md)
- **Frequency Capping Strategy**: [references/frequency-capping-strategy.md](references/frequency-capping-strategy.md)
- **Mobile Popup Rules (Google Guidelines)**: [references/mobile-popup-rules-google-guidelines.md](references/mobile-popup-rules-google-guidelines.md)
- **Lead Magnet Popup Templates (12)**: [references/lead-magnet-popup-templates-12.md](references/lead-magnet-popup-templates-12.md)
- **Announcement Banners**: [references/announcement-banners.md](references/announcement-banners.md)
- **Cookie Consent & Privacy Compliance (2026)**: [references/cookie-consent-privacy-compliance-2026.md](references/cookie-consent-privacy-compliance-2026.md)
- **A/B Testing Popups**: [references/a-b-testing-popups.md](references/a-b-testing-popups.md)
- **Segmented Popups by Traffic Source**: [references/segmented-popups-by-traffic-source.md](references/segmented-popups-by-traffic-source.md)
- **Popup Copy Formulas**: [references/popup-copy-formulas.md](references/popup-copy-formulas.md)
- **Design Patterns**: [references/design-patterns.md](references/design-patterns.md)
- **Analytics & Measurement**: [references/analytics-measurement.md](references/analytics-measurement.md)
- **Common Mistakes**: [references/common-mistakes.md](references/common-mistakes.md)
- **Quick-Start Implementation**: [references/quick-start-implementation.md](references/quick-start-implementation.md)