---
name: product-led-growth
description: "Product-led growth playbooks — activation loops, viral mechanics, freemium gating, PQL scoring, self-serve revenue, and product-led sales. Use when designing PLG onboarding, defining aha/activation metrics, building freemium gates or reverse trials, scoring PQLs, wiring self-serve Stripe billing, or layering sales onto self-serve."
---
# Product-Led Growth (PLG)

## Reference guide

Read only the references needed for the current request:

- **1. PLG Fundamentals**: [references/1-plg-fundamentals.md](references/1-plg-fundamentals.md)
- **2. Activation Framework**: [references/2-activation-framework.md](references/2-activation-framework.md)
- **3. Viral Loops & Network Effects**: [references/3-viral-loops-network-effects.md](references/3-viral-loops-network-effects.md)
- **4. Freemium Strategy**: [references/4-freemium-strategy.md](references/4-freemium-strategy.md)
- **5. Self-Serve Revenue**: [references/5-self-serve-revenue.md](references/5-self-serve-revenue.md)
- **6. PLG Metrics Dashboard**: [references/6-plg-metrics-dashboard.md](references/6-plg-metrics-dashboard.md)
- **7. PLG + Sales Hybrid (Product-Led Sales)**: [references/7-plg-sales-hybrid-product-led-sales.md](references/7-plg-sales-hybrid-product-led-sales.md)