{
    "term": "marketing",
    "partOfSpeech": "noun",
    "ox3000": true,
    "cefr": "b1",
    "definitions": [
        {
            "senseNumber": null,
            "definition": "the activity of presenting, advertising and selling a company’s products or services in the best possible way",
            "sensetop": "marketing of something",
            "labels": "(North American English)(British English)",
            "examples": [
                {
                    "text": "a **marketing campaign/strategy**"
                },
                {
                    "text": "a **marketing manager/director/department**"
                },
                {
                    "text": "digital/internet/online marketing"
                },
                {
                    "text": "They hope to create a buzz through viral marketing."
                },
                {
                    "text": "She works in **sales and marketing**."
                },
                {
                    "text": "The marketing of produce by village women has brought economic benefits.",
                    "contextForm": "marketing of something"
                },
                {
                    "text": "This law regulates the sale and marketing of food on a statewide basis."
                },
                {
                    "text": "Clients hired us to handle their online marketing."
                },
                {
                    "text": "Persuasion is one of the most valuable skills in marketing."
                },
                {
                    "text": "A printed newsletter is still an excellent **marketing tool**."
                },
                {
                    "text": "We have a different **marketing plan** for each of our channels."
                },
                {
                    "text": "The latest campaign is a joint **marketing effort** by dairy processors."
                },
                {
                    "text": "a clever marketing ploy"
                },
                {
                    "text": "Digital marketing has emerged as the front line for driving brand awareness, engagement and loyalty."
                },
                {
                    "text": "A marketing campaign targeting wholesalers, retailers and consumers is in full swing."
                },
                {
                    "text": "Tutors are available to talk about careers in marketing, advertising or journalism."
                },
                {
                    "text": "We could get more sales through better marketing."
                },
                {
                    "text": "The company has done some aggressive marketing of the new model."
                },
                {
                    "text": "Online marketing has broken down barriers."
                },
                {
                    "text": "He works with small businesses to make online marketing profitable."
                },
                {
                    "text": "The marketing of this film was flawed, and cost it the audience it deserved."
                },
                {
                    "text": "We don't have a huge marketing budget and rely on word of mouth."
                }
            ],
            "topics": ["Business", "Jobs"],
            "collocations": {
                "adjective": ["clever", "effective", "good"],
                "verb + marketing": ["do", "improve"],
                "marketing + noun": ["campaign", "exercise", "strategy"],
                "preposition": ["in marketing", "through marketing", "with marketing"],
                "phrases": ["sales and marketing"]
            }
        }
    ],
    "pronunciations": {
        "uk": [
            {
                "pronunciation": "/ˈmɑːkɪtɪŋ/",
                "audio": "ma/marketing/marketing__gb_1.mp3"
            }
        ],
        "us": [
            {
                "pronunciation": "/ˈmɑːrkɪtɪŋ/",
                "audio": "ma/marketing/marketing__us_2.mp3"
            }
        ]
    },
    "wordOrigin": null
}