{
    "term": "promote",
    "partOfSpeech": "verb",
    "academic": true,
    "ox3000": true,
    "cefr": "b1",
    "verbForms": {
        "presentSimple": {
            "iYouWeThey": "promote",
            "heSheIt": "promotes"
        },
        "pastSimple": "promoted",
        "pastParticiple": "promoted",
        "ingForm": "promoting"
    },
    "definitions": [
        {
            "senseNumber": 1,
            "definition": "to help sell a product, service, etc. or make it more popular by advertising it or offering it at a special price",
            "sensetop": "promote somethingpromote something as something",
            "cefr": "b1",
            "ox3000": true,
            "examples": [
                {
                    "text": "The band have gone on tour to promote their new album.",
                    "contextForm": "promote something"
                },
                {
                    "text": "This trade fair will help businesses from Malawi to **promote** their **products**."
                },
                {
                    "text": "The area is being promoted as a tourist destination.",
                    "contextForm": "promote something as something"
                },
                {
                    "text": "The company's products have been promoted mainly through advertising on social media."
                },
                {
                    "text": "The new products have been very heavily promoted."
                }
            ],
            "topics": ["Business"],
            "collocations": {
                "adverb": ["aggressively", "heavily", "vigorously"],
                "preposition": ["as", "through"]
            }
        },
        {
            "senseNumber": 2,
            "definition": "to help something to happen or develop",
            "sensetop": "promote something",
            "cefr": "b1",
            "ox3000": true,
            "examples": [
                {
                    "text": "to **promote democracy/peace/understanding/health**"
                },
                {
                    "text": "I applaud his efforts to promote world peace."
                },
                {
                    "text": "to **promote the development/use** of something"
                },
                {
                    "text": "policies to **promote** economic **growth**"
                },
                {
                    "text": "a campaign to **promote awareness** of environmental issues"
                },
                {
                    "text": "The exhibition was intended to **promote interest** in contemporary sculpture."
                },
                {
                    "text": "We think football can help to **promote the idea** of a multicultural and multiethnic society."
                },
                {
                    "text": "Vietnam has **actively promoted** foreign investment."
                },
                {
                    "text": "Bonus payments to staff serve to promote commitment to the company."
                },
                {
                    "text": "Human rights are strongly promoted by all our members."
                },
                {
                    "text": "The idea of equal opportunities was strongly promoted by many Labour MPs."
                },
                {
                    "text": "They claimed that the authorities had deliberately promoted and condoned the violence."
                },
                {
                    "text": "Young people's awareness of agricultural issues is promoted through publicity material."
                },
                {
                    "text": "The aim of the culture festival is to promote friendship between the two countries."
                },
                {
                    "text": "The church tries to promote racial harmony."
                }
            ],
            "synonyms": "encourage",
            "topics": ["Success"],
            "collocations": {
                "adverb": ["strongly", "actively", "directly"],
                "verb + promote": ["aim to", "seek to", "try to"],
                "preposition": ["through"],
                "phrases": [
                    "a campaign to promote something",
                    "a scheme to promote something",
                    "be aimed at promoting something"
                ]
            }
        },
        {
            "senseNumber": 3,
            "definition": "to move somebody to a higher rank or more senior job",
            "sensetop": "promote somebodypromote somebody to somethingpromote somebody from somethingpromote somebody from something to something",
            "cefr": "b1",
            "ox3000": true,
            "examples": [
                {
                    "text": "She worked hard and was soon promoted.",
                    "contextForm": "promote somebody"
                },
                {
                    "text": "He has been promoted to sergeant.",
                    "contextForm": "promote somebody to something"
                },
                {
                    "text": "He was an experienced officer who had been promoted from the ranks.",
                    "contextForm": "promote somebody from something"
                },
                {
                    "text": "She was promoted from finance director to chief executive.",
                    "contextForm": "promote somebody from something to something"
                },
                {
                    "text": "He was promoted from deputy minister to minister last year."
                },
                {
                    "text": "She was promoted to the rank of captain."
                },
                {
                    "text": "a recently promoted headteacher"
                }
            ],
            "topics": ["Jobs"]
        },
        {
            "senseNumber": 4,
            "definition": "to move a sports team from playing with one group of teams to playing in a better group",
            "sensetop": "promote something (from something) (to something)",
            "examples": [
                {
                    "text": "They were promoted to the First Division last season."
                }
            ]
        }
    ],
    "pronunciations": {
        "uk": [
            {
                "pronunciation": "/prəˈməʊt/",
                "audio": "pr/promote/promote__gb_2.mp3"
            },
            {
                "pronunciation": "/prəˈməʊts/",
                "audio": "pr/promote/promotes__gb_1.mp3"
            },
            {
                "pronunciation": "/prəˈməʊtɪd/",
                "audio": "pr/promote/promoted__gb_1.mp3"
            },
            {
                "pronunciation": "/prəˈməʊtɪŋ/",
                "audio": "pr/promote/promoting__gb_1.mp3"
            }
        ],
        "us": [
            {
                "pronunciation": "/prəˈməʊt/",
                "audio": "pr/promote/promote__us_1.mp3"
            },
            {
                "pronunciation": "/prəˈməʊts/",
                "audio": "pr/promote/promotes__us_1.mp3"
            },
            {
                "pronunciation": "/prəˈməʊtɪd/",
                "audio": "pr/promote/promoted__us_1.mp3"
            },
            {
                "pronunciation": "/prəˈməʊtɪŋ/",
                "audio": "pr/promote/promoting__us_1.mp3"
            }
        ]
    },
    "wordOrigin": "late Middle English: from Latin promot- ‘moved forward’, from the verb promovere, from pro- ‘forward, onward’ + movere ‘to move’."
}