{
    "term": "slogan",
    "partOfSpeech": "noun",
    "ox5000": true,
    "cefr": "b2",
    "definitions": [
        {
            "senseNumber": null,
            "definition": "a word or phrase that is easy to remember, used for example by a political party or in advertising to attract people’s attention or to suggest an idea quickly",
            "examples": [
                {
                    "text": "an **advertising slogan**"
                },
                {
                    "text": "a **campaign slogan**"
                },
                {
                    "text": "The crowd began **chanting** anti-government **slogans**."
                },
                {
                    "text": "T-shirts bearing anti-war slogans"
                },
                {
                    "text": "The ‘freedom to learn’ has become just another one of the government's empty slogans."
                },
                {
                    "text": "The Left was still spouting old Marxist slogans."
                },
                {
                    "text": "The principle is summed up by the slogan ‘Trade, not aid’."
                },
                {
                    "text": "They fought the election on the slogan ‘The time has come’."
                },
                {
                    "text": "They protested under the slogan ‘When women stop, everything stops!’"
                }
            ],
            "topics": ["Politics", "Business"],
            "collocations": {
                "adjective": ["catchy", "snappy", "popular"],
                "verb + slogan": ["coin", "come up with", "invent"],
                "slogan + verb": ["go", "say"],
                "preposition": ["on the slogan", "under a/​the slogan", "slogan for"]
            }
        }
    ],
    "pronunciations": {
        "uk": [
            {
                "pronunciation": "/ˈsləʊɡən/",
                "audio": "sl/slogan/slogan__gb_1.mp3"
            }
        ],
        "us": [
            {
                "pronunciation": "/ˈsləʊɡən/",
                "audio": "sl/slogan/slogan__us_1.mp3"
            }
        ]
    },
    "wordOrigin": "early 16th cent.: from Scottish Gaelic sluagh-ghairm, from sluagh ‘army’ + gairm ‘shout’."
}